Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Strategic Marketing & Growth Lead with 10+ years of experience managing high-profile social and influencer campaigns for global brands. I excel at leading cross-functional teams of 5–10 to execute high-velocity paid-media campaigns, and I leverage deep-funnel analytics to drive data-driven decisions and sustainable growth. I have a proven track record of optimizing performance to achieve meaningful conversion rates and align stakeholder expectations in matrixed environments. I also specialize in YouTube growth, influencer partnerships, and AI-powered workflow automation to accelerate ideation, scripting, and content production. By blending creative production with rigorous analytics, I drive ROAS improvements and business outcomes across paid media, organic growth, and content strategy.…I am a Strategic Marketing & Growth Lead with 10+ years of experience managing high-profile social and influencer campaigns for global brands. I excel at leading cross-functional teams of 5–10 to execute high-velocity paid-media campaigns, and I leverage deep-funnel analytics to drive data-driven decisions and sustainable growth. I have a proven track record of optimizing performance to achieve meaningful conversion rates and align stakeholder expectations in matrixed environments. I also specialize in YouTube growth, influencer partnerships, and AI-powered workflow automation to accelerate ideation, scripting, and content production. By blending creative production with rigorous analytics, I drive ROAS improvements and business outcomes across paid media, organic growth, and content strategy.

RITU PANDIT

Social Media Manager, Content Creator, Content Producer, +6





I am a Strategic Marketing & Growth Lead with 10+ years of experience managing high-profile social and influencer campaigns for global brands. I excel at leading cross-functional teams of 5–10 to execute high-velocity paid-media campaigns, and I leverage deep-funnel analytics to drive data-driven decisions and sustainable growth. I have a proven track record of optimizing performance to achieve meaningful conversion rates and align stakeholder expectations in matrixed environments. I also specialize in YouTube growth, influencer partnerships, and AI-powered workflow automation to accelerate ideation, scripting, and content production. By blending creative production with rigorous analytics, I drive ROAS improvements and business outcomes across paid media, organic growth, and content strategy.…I am a Strategic Marketing & Growth Lead with 10+ years of experience managing high-profile social and influencer campaigns for global brands. I excel at leading cross-functional teams of 5–10 to execute high-velocity paid-media campaigns, and I leverage deep-funnel analytics to drive data-driven decisions and sustainable growth. I have a proven track record of optimizing performance to achieve meaningful conversion rates and align stakeholder expectations in matrixed environments. I also specialize in YouTube growth, influencer partnerships, and AI-powered workflow automation to accelerate ideation, scripting, and content production. By blending creative production with rigorous analytics, I drive ROAS improvements and business outcomes across paid media, organic growth, and content strategy.

Available to hire

I am a Strategic Marketing & Growth Lead with 10+ years of experience managing high-profile social and influencer campaigns for global brands. I excel at leading cross-functional teams of 5–10 to execute high-velocity paid-media campaigns, and I leverage deep-funnel analytics to drive data-driven decisions and sustainable growth. I have a proven track record of optimizing performance to achieve meaningful conversion rates and align stakeholder expectations in matrixed environments.

I also specialize in YouTube growth, influencer partnerships, and AI-powered workflow automation to accelerate ideation, scripting, and content production. By blending creative production with rigorous analytics, I drive ROAS improvements and business outcomes across paid media, organic growth, and content strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Greek, Modern

Beginner

Work Experience

Lead Social Media Manager at Artifex Media

May 1, 2019 - Present

Spearheaded the development and execution of social media strategies across multiple platforms, driving a 60% increase in engagement. Managed day-to-day client interactions to translate business objectives into effective social media campaigns. Led a team of 6-8 creatives, ensuring smooth workflow, adherence to deadlines, and delivery of high-quality content. Oversaw performance marketing efforts, optimizing campaigns to maximise ROI and achieve client goals. Developed and implemented SEO and SMO strategies to enhance online visibility and traffic. Successfully launched a new campaign that resulted in a 72% growth in brand followers within 3 months. Collaborated with cross-functional teams to align social media strategies with broader marketing initiatives.

YouTube Content Creator & Personal Brand at YouTube Channel (Self-managed)

January 1, 2018 - Present

Grew channel entirely solo from 1 to 17,000+ subscribers by applying viewer psychology and advanced YouTube SEO principles. Monitored performance via YouTube Studio and VidIQ, iterating on content format and posting frequency based on rigorous data analysis.

Social Media Manager at Indian Digital Marketing Agency

January 1, 2014 - January 1, 2020

Led and coached a high-performing, cross-functional team of 5–10 staff to deliver integrated social and influencer campaigns for retail and fashion clients. Drove consistent performance outcomes and delivered seasonal paid advertising campaigns (Meta/Google Ads) that achieved a 3% conversion rate. Acted as the primary point of contact for external stakeholders, aligning brand goals with data-backed content strategies and performance reporting. Cultivated a strong performance culture by establishing clear KPIs, conducting regular analytics reviews, and facilitating collaborative workflows.

Freelance Social Media Manager & Content Strategist at Self-employed / Freelance

January 1, 2014 - Present

Managed full-funnel social presence for international clients across Facebook, Instagram, LinkedIn, and TikTok. Partnered with stakeholders to identify growth bottlenecks, leading to optimized ROAS through data-driven campaign iterations using Meta Ads and Google Ads. Leveraged AI tools (Claude, ChatGPT, ElevenLabs, Midjourney) to accelerate content ideation, scriptwriting, and visual creation.