I’m a results-driven SEO and digital marketing professional with hands-on experience building and optimizing online presence for ecommerce and service-based businesses. I love turning data into growth by focusing on keyword research, on-page optimization, and engaging content. I enjoy collaborating with teams to hit ambitious goals and adapting to changing environments with a positive approach. My day-to-day blends technical SEO with creative content creation, AI-powered tools, and social media promotion to boost visibility and conversions while maintaining brand consistency.

Ritu Parey

I’m a results-driven SEO and digital marketing professional with hands-on experience building and optimizing online presence for ecommerce and service-based businesses. I love turning data into growth by focusing on keyword research, on-page optimization, and engaging content. I enjoy collaborating with teams to hit ambitious goals and adapting to changing environments with a positive approach. My day-to-day blends technical SEO with creative content creation, AI-powered tools, and social media promotion to boost visibility and conversions while maintaining brand consistency.

Available to hire

I’m a results-driven SEO and digital marketing professional with hands-on experience building and optimizing online presence for ecommerce and service-based businesses. I love turning data into growth by focusing on keyword research, on-page optimization, and engaging content. I enjoy collaborating with teams to hit ambitious goals and adapting to changing environments with a positive approach.

My day-to-day blends technical SEO with creative content creation, AI-powered tools, and social media promotion to boost visibility and conversions while maintaining brand consistency.

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Language

English
Fluent

Work Experience

SEO Specialist at Little Fun at Home
February 1, 2026 - Present
Built and managed a WordPress website featuring educational printables, kids' activities, at-home games, coloring books, and family-friendly resources; conducted keyword research and created SEO-optimized blog content; optimized on-page SEO (title tags, meta descriptions, headings, internal linking, URLs, image optimization); designed printable worksheets and digital products using Canva and AI-powered tools; leveraged AI like ChatGPT, Claude AI, and Canva AI for content creation, brainstorming, and marketing assets while ensuring accuracy and brand consistency; promoted content on Pinterest, Instagram, and Amazon KDP; monitored site performance with Google Analytics, Google Search Console, and Google Tag Manager.
Digital Marketing / SEO Intern at My Worthy Home
June 1, 2025 - December 1, 2025
Conducted keyword research to improve product visibility and optimized product pages using SEO best practices. Executed on-page and off-page SEO activities, backlink outreach, guest posting, digital PR, and social media promotion. Tracked and reported website performance using SEO tools and analytics platforms in a remote setting.
Digital Marketing / SEO Intern (Remote) at My Worthy Home
June 1, 2025 - November 7, 2025
Conducted keyword research and optimized product pages for better search visibility. Assisted in on-page SEO tasks such as meta title, meta description, and URL optimization. Used SEO tools like Google Keyword Planner, SEMrush, and UberSuggest for keyword analysis. Monitored website performance and reported key SEO metrics. Executed link-building campaigns and monitored website performance, including backlinks, directory submissions, guest posting, digital PR, and broken link outreach.
SEO Intern (Remote) - Digital Marketing / SEO Intern at My Worthy Home
June 1, 2025 - November 7, 2025
Drove keyword research and optimized product pages for better search visibility. Utilized SEO tools (Google Keyword Planner, SEMrush, UberSuggest) for keyword analysis, on-page optimization, and monitoring SEO metrics. Executed link-building campaigns and tracked performance.
SEO Intern (Remote) at Deals And Delights
May 1, 2025 - May 1, 2025
Managed on-page and off-page SEO activities, built high-quality backlinks, directory submissions, guest posting, and digital PR. Conducted keyword research and site performance tracking using SEO tools to support content and site optimization.
Senior SEO Expert at Persistence Market Research Pvt. Ltd.
March 1, 2018 - March 1, 2018
Led lead generation via LinkedIn Group Creation; Managed the development and optimization of landing pages for Email marketing; Conducted pre-launch market research across countries, products and industries; Used Google Analytics for goal setup, funnels, report generation, site analytics, visitor analysis, and social media tracking.
Senior SEO Expert at Persistance Market Research Pvt. Ltd.
March 1, 2018 - March 1, 2018
Led lead generation through LinkedIn Group creation. Managed development and optimization of landing pages for Email marketing. Gathered data on markets, products, and industries for niche pre-launch research. Used Google Analytics for goal setup, funnels, reporting, and website analytics.
Senior SEO Expert at Persistence Market Research Pvt. Ltd.
July 1, 2016 - March 1, 2018
Led SEO strategy development and optimization efforts. Managed landing page optimization, data collection across countries, and high-quality backlink building. Conducted competitive SEO research, and supported ongoing optimization efforts to improve visibility and conversions.
SEO Expert at SEO BEAM Pvt. Ltd.
March 1, 2016 - March 1, 2016
Expanded SEO strategies, built backlink profiles, used Adobe Photoshop for visual content, designed infographics and videos, performed competitor SEO research, nurtured client relationships, and maintained efficiency under deadlines and budgets. Stayed up to date with trends.
SEO Expert at Beam Pvt. Ltd.
March 1, 2016 - March 1, 2016
Performed competitive SEO and continuously refined strategies based on performance data and client feedback; maintained company blog and supported e-commerce SEO for site optimization.
SEO Analyst at SEO Valley Solutions Pvt. Ltd.
February 1, 2015 - February 1, 2015
Developed SEO strategies, implemented and monitored campaigns, built high-quality backlinks from relevant authoritative websites. Performed site analysis, keyword research, mapping, and assessed link-building opportunities. Conducted competitor SEO research and prepared analytics and ranking reports for clients and management. Maintained the company blog and performed social media optimization for an e-commerce website.
SEO Expert at Beam Pvt. Ltd.
February 1, 2015 - February 1, 2015
Expanded SEO strategies and implemented/monitored campaigns. Built backlink profiles and created engaging content; contributed to social media strategy and outreach.
SEO Expert at SEO Valley Solutions Pvt Ltd
August 1, 2012 - February 1, 2015
Developed SEO strategies and implemented campaigns. Built high-quality backlinks from relevant authoritative sites. Created visuals and infographics to support content efforts. Performed competitor SEO research and contributed to site analysis, keyword research, and reporting. Maintained and contributed to social media strategy and ongoing content optimization.
SEO Expert at Sanpad IT Solution
June 1, 2012 - June 1, 2012
Developed SEO strategies and implemented/monitored campaigns. Managed Online Reputation Management, built high-quality backlinks, performed competitive SEO, and carried out ongoing optimization.
SEO Expert at Sanpad IT Solution
January 1, 2011 - June 1, 2012
Developed SEO strategies, conducted site analysis and keyword research, and supported ongoing optimization efforts. Built backlinks and contributed to overall SEO activities while monitoring performance and reporting.

Education

Bachelor of Engineering (B.E.) in Information Technology at Rajiv Gandhi Technical University
July 1, 2010 - November 7, 2025
Bachelor of Engineering at Rajiv Gandhi Technical University
July 1, 2010 - November 7, 2025
Bachelor of Engineering at Rajiv Gandhi Technical University
January 11, 2030 - July 1, 2010

Qualifications

Certificate Program in Digital Marketing
January 1, 2016 - November 7, 2025
Certification in Digital Marketing
January 1, 2016 - July 1, 2026
SEO Assistant Certification
February 10, 2025 - May 10, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Retail