Hi, I’m Ritu Parcy, a SEO-focused digital marketer based in Waterloo. I specialize in building effective online presence through keyword research, on-page optimization, content strategy, and data-driven SEO. I enjoy turning ideas into visible results and collaborating with teams to achieve marketing goals. I thrive in dynamic environments, prefer clear communication, and love learning new tools and trends in search and digital marketing. When I’m not optimizing pages or analyzing performance, I enjoy crafting compelling content and helping brands tell their stories.

Ritu Parey

Hi, I’m Ritu Parcy, a SEO-focused digital marketer based in Waterloo. I specialize in building effective online presence through keyword research, on-page optimization, content strategy, and data-driven SEO. I enjoy turning ideas into visible results and collaborating with teams to achieve marketing goals. I thrive in dynamic environments, prefer clear communication, and love learning new tools and trends in search and digital marketing. When I’m not optimizing pages or analyzing performance, I enjoy crafting compelling content and helping brands tell their stories.

Available to hire

Hi, I’m Ritu Parcy, a SEO-focused digital marketer based in Waterloo. I specialize in building effective online presence through keyword research, on-page optimization, content strategy, and data-driven SEO. I enjoy turning ideas into visible results and collaborating with teams to achieve marketing goals.

I thrive in dynamic environments, prefer clear communication, and love learning new tools and trends in search and digital marketing. When I’m not optimizing pages or analyzing performance, I enjoy crafting compelling content and helping brands tell their stories.

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Language

English
Fluent

Work Experience

SEO Intern (Remote) - Digital Marketing / SEO Intern at My Worthy Home
June 1, 2025 - November 7, 2025
Drove keyword research and optimized product pages for better search visibility. Utilized SEO tools (Google Keyword Planner, SEMrush, UberSuggest) for keyword analysis, on-page optimization, and monitoring SEO metrics. Executed link-building campaigns and tracked performance.
SEO Intern (Remote) at Deals And Delights
May 1, 2025 - May 1, 2025
Managed on-page and off-page SEO activities, built high-quality backlinks, directory submissions, guest posting, and digital PR. Conducted keyword research and site performance tracking using SEO tools to support content and site optimization.
Senior SEO Expert at Persistance Market Research Pvt. Ltd.
March 1, 2018 - March 1, 2018
Led lead generation through LinkedIn Group creation. Managed development and optimization of landing pages for Email marketing. Gathered data on markets, products, and industries for niche pre-launch research. Used Google Analytics for goal setup, funnels, reporting, and website analytics.
SEO Expert at Sanpad IT Solution
June 1, 2012 - June 1, 2012
Developed SEO strategies and implemented/monitored campaigns. Managed Online Reputation Management, built high-quality backlinks, performed competitive SEO, and carried out ongoing optimization.
SEO Expert at Beam Pvt. Ltd.
February 1, 2015 - February 1, 2015
Expanded SEO strategies and implemented/monitored campaigns. Built backlink profiles and created engaging content; contributed to social media strategy and outreach.
SEO Expert at Beam Pvt. Ltd.
March 1, 2016 - March 1, 2016
Performed competitive SEO and continuously refined strategies based on performance data and client feedback; maintained company blog and supported e-commerce SEO for site optimization.
Digital Marketing / SEO Intern (Remote) at My Worthy Home
June 1, 2025 - November 7, 2025
Conducted keyword research and optimized product pages for better search visibility. Assisted in on-page SEO tasks such as meta title, meta description, and URL optimization. Used SEO tools like Google Keyword Planner, SEMrush, and UberSuggest for keyword analysis. Monitored website performance and reported key SEO metrics. Executed link-building campaigns and monitored website performance, including backlinks, directory submissions, guest posting, digital PR, and broken link outreach.
Senior SEO Expert at Persistence Market Research Pvt. Ltd.
March 1, 2018 - March 1, 2018
Led lead generation via LinkedIn Group Creation; Managed the development and optimization of landing pages for Email marketing; Conducted pre-launch market research across countries, products and industries; Used Google Analytics for goal setup, funnels, report generation, site analytics, visitor analysis, and social media tracking.
SEO Expert at SEO BEAM Pvt. Ltd.
March 1, 2016 - March 1, 2016
Expanded SEO strategies, built backlink profiles, used Adobe Photoshop for visual content, designed infographics and videos, performed competitor SEO research, nurtured client relationships, and maintained efficiency under deadlines and budgets. Stayed up to date with trends.
SEO Analyst at SEO Valley Solutions Pvt. Ltd.
February 1, 2015 - February 1, 2015
Developed SEO strategies, implemented and monitored campaigns, built high-quality backlinks from relevant authoritative websites. Performed site analysis, keyword research, mapping, and assessed link-building opportunities. Conducted competitor SEO research and prepared analytics and ranking reports for clients and management. Maintained the company blog and performed social media optimization for an e-commerce website.

Education

Bachelor of Engineering (B.E.) in Information Technology at Rajiv Gandhi Technical University
July 1, 2010 - November 7, 2025
Bachelor of Engineering at Rajiv Gandhi Technical University
July 1, 2010 - November 7, 2025

Qualifications

Certificate Program in Digital Marketing
January 1, 2016 - November 7, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other