Creative Leads at CNBC Indonesia

Led the Creative Ads team delivering integrated advertising solutions. Managed creative operations including workload allocation, project prioritization, resource planning, and quality assurance across digital ad assets. Partnered cross-functionally with Sales, Marketing, Traffic, Production, and Editorial stakeholders to deliver high-converting integrated advertising. Optimized internal creative workflows to reduce bottlenecks and improve turnaround efficiency, supervised QA processes to maintain 100% brand consistency, and initiated an internal Sales Directory platform using Google Sites to centralize product information across multiple business units. Established team KPIs and performance evaluation frameworks to improve productivity, accountability, and overall team performance.

Ads Designer at detik.com

Produced and optimized digital advertising assets across multiple campaign formats in a fast-paced media environment. Developed HTML banner previews and advertising mockups to streamline client approval workflows and support smooth campaign implementation. Collaborated with Creative, Implementation, Traffic, and Account teams to ensure campaign delivery accuracy, while managing multiple concurrent advertising projects under tight production deadlines. Contributed to process improvement initiatives aimed at enhancing production efficiency and minimizing delivery issues. Supported delivery of 500+ digital advertising campaigns by creating display banners, HTML5 creatives, rich media ads, and campaign mockups.

Creative Designer at detik.com

Developed creative concepts, presentations, and marketing materials supporting client proposals, branding initiatives, and integrated advertising campaigns. Designed client-facing presentations, microsite concepts, and digital advertising materials for sales pitches. Produced key visuals and branding assets for major corporate events, marketing campaigns, and promotional initiatives, translating business objectives into compelling visual marketing solutions. Delivered 50+ client presentations and campaign concepts, and designed 20+ key visuals for events and integrated marketing campaigns under tight deadlines through stakeholder collaboration.