Available to hire
Hi, I’m Riya Pandey, a content marketing professional based in Paris with 3+ years of B2B experience in content creation, copywriting, and campaign support. I craft engaging content across blogs, social media, and campaigns to drive traffic and conversions.
I specialize in content strategy and performance optimization, with a track record of 36% traffic growth and 23% engagement improvements. Fluent in English with working proficiency in French, Hindi, Korean, and Japanese.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Hindi
Fluent
Korean
Intermediate
Japanese
Intermediate
Work Experience
Digital Strategic & Growth Marketing Intern at Republike
January 31, 2022 - August 6, 2025Delivered 36% increase in qualified traffic through SEO and paid media campaign optimization across Meta, Google Ads, and Pinterest. Designed over 20 custom visuals resulting in 18% CTR improvement and enhanced campaign ROAS through data-driven insights. Built comprehensive GA4 dashboards tracking CTR, CPC, and conversions with actionable recommendations for campaign optimization. Boosted B2B qualified leads by 28% through strategic outreach campaigns across India and South Asia markets. Co-developed newsletter flows achieving 23% improvement in open and click-through rates. Monitored and maintained brand standards across all marketing channels and vendor partnerships. Conducted market trend analysis and competitor benchmarking to inform strategic marketing decisions. Developed performance tracking methodologies improving marketing ROI measurement accuracy.
Marketing & Business Development Assistant at S.S. Trading
December 1, 2024 - August 6, 2025Market Research Intern at S.S. Trading
January 31, 2020 - August 6, 2025Digital Strategic & Growth Marketing Intern at Republike
January 31, 2022 - August 6, 2025Delivered 36% increase in qualified traffic through SEO and paid media campaign optimization across Meta, Google Ads, and Pinterest. Designed 20+ custom visuals resulting in 18% CTR improvement and enhanced campaign ROAS through data-driven insights. Built comprehensive GA4 dashboards tracking CTR, CPC, and conversions with actionable recommendations for campaign optimization. Boosted B2B qualified leads by 28% through strategic outreach campaigns across India and South Asia markets. Co-developed newsletter flows achieving 23% improvement in open and click-through rates. Monitored and maintained brand standards across all marketing channels and vendor partnerships. Conducted market trend analysis and competitor benchmarking to inform strategic marketing decisions. Developed performance tracking methodologies improving marketing ROI measurement accuracy.
Marketing & Business Development Assistant at S.S. Trading
December 31, 2024 - August 6, 2025Market Research Intern at S.S. Trading
January 31, 2020 - August 6, 2025Digital Strategic & Growth Marketing Intern at Republike
February 1, 2025 - October 10, 2025Created 20+ content assets across blogs, social media, and campaigns; managed content pipeline for multi-channel campaigns ensuring brand consistency and timely delivery; built GA4 dashboards tracking content performance and optimized strategy, improving ROAS by 15%.
Marketing & Business Development Assistant at S.S. Trading
January 1, 2022 - October 10, 2025Developed B2B content pipeline generating 28% increase in qualified leads across India and South Asia. Created email marketing flows and newsletters resulting in 23% improvement in engagement rates. Produced case studies and client-specific content supporting business development initiatives.
Market Research Intern at S.S. Trading
January 1, 2020 - October 10, 2025Conducted market research and competitive analysis supporting content strategy decisions. Delivered actionable reports guiding creative direction and content planning.
Education
Bachelor in Finance (Banking & Insurance) at University Of Mumbai
January 1, 2018 - January 1, 2021MSc in International Marketing & Business Development at SKEMA Business School
January 1, 2022 - December 31, 2024Bachelor in Finance (Banking & Insurance) at University Of Mumbai
January 1, 2018 - December 31, 2021DESMI (M1) at SKEMA Business School – Paris, France
January 11, 2030 - October 10, 2025MSc International Marketing & Business Development (M2) at SKEMA Business School – Paris, France
January 11, 2030 - January 1, 2025Bachelor’s in Finance (Banking & Insurance) at University of Mumbai – Mumbai, India
January 11, 2030 - January 1, 2021Qualifications
Digital Marketing Associate by Meta
January 11, 2030 - August 6, 2025Google Analytics by GA4
January 11, 2030 - August 6, 2025Digital Marketing Associate by Meta
January 11, 2030 - August 6, 2025Google Analytics by GA4
January 11, 2030 - August 6, 2025META Digital Marketing Associate
January 11, 2030 - October 10, 2025Google Analytics Certified
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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