Sr. Performance Marketing & Analyst at Masari Shop

Grasping and conveying the marketing direction and goals of clients; conducting thorough research and analysis of competitor activities; cultivating and expanding relationships with existing clients; staying updated on the latest industry trends; managing e-commerce initiatives and liaising with the optimization team to enhance campaigns for optimal client results, focusing on Consideration and Conversion to boost ROAS; engaging with e-commerce platforms like Lazada, Shopee, and Tokopedia to uphold performance for both Onsite and Off-site campaigns (Onsite Search, Cost Per Acquisition Sales, and Affiliate); achieving a 246% increase in total revenue across all active placements on the marketplace.