rizwan masih

Led end-to-end SEO for See Sight Tours’ local tour businesses across the USA and Canada, handling on-page, off-page, technical, and local SEO. Executed advanced Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve visibility across AI-driven search platforms and featured results. Drove multi-location local SEO by optimizing Google Business Profiles, building high-quality local citations, and creating geo-targeted content that improved local rankings, qualified ad traffic, and booking conversions. Conducted keyword research, competitor analysis, and site structure optimization for crawlability and indexing. Built high-authority backlink strategies and planned, managed, and optimized $100K+ in Google Ads and Meta Ads with ~250% ROAS through audience targeting, creative testing, and data-driven bidding. Collaborated with content, development, and marketing teams to align SEO and paid media with business goals.

Owned end-to-end SEO for a SaaS product, including on-page optimization, off-page link building, and technical SEO to drive sustainable organic growth. Performed keyword research and competitor analysis to identify high-impact opportunities and improve positioning within the SaaS industry. Optimized site architecture, metadata, headings, and on-page content to enhance rankings, user experience, and conversion performance. Implemented high-quality backlink acquisition to strengthen domain authority and increase organic traffic. Conducted technical SEO audits and resolved issues related to crawlability, indexing, site speed, and mobile responsiveness. Used Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and refine strategy, resulting in increased organic visibility and qualified traffic leading to better lead generation.

Conducted keyword research and competitor analysis to find high-impact ranking opportunities. Optimized website content, meta tags, URLs, and heading structure to improve search visibility and keyword rankings. Performed technical SEO audits and implemented recommendations to enhance site speed, mobile responsiveness, crawlability, and indexing. Executed link-building campaigns to improve domain authority and expand organic reach. Monitored site performance, traffic trends, and keyword rankings using Google Analytics and Google Search Console, and supported content strategy aligned with SEO best practices and search intent. Collaborated with developers and content teams to implement SEO improvements and track results.