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I’m Rizwan Masih, a senior SEO specialist and digital marketing manager with 8+ years of experience driving organic growth and performance results across travel, tourism, SaaS, and e-commerce. I build and optimize end-to-end SEO programs—on-page, off-page, technical, and local SEO—supported by keyword research, competitor analysis, site architecture improvements, and high-quality link building. I also help brands win in modern search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), aligning content and visibility for AI-driven results and featured snippets. Alongside SEO, I manage Google Ads and Meta Ads with $100K+ budgets, using data-driven targeting, CRO-focused landing pages, and measurable reporting through tools like GA4, Google Search Console, and SEMrush/Ahrefs to generate strong revenue outcomes.…I’m Rizwan Masih, a senior SEO specialist and digital marketing manager with 8+ years of experience driving organic growth and performance results across travel, tourism, SaaS, and e-commerce. I build and optimize end-to-end SEO programs—on-page, off-page, technical, and local SEO—supported by keyword research, competitor analysis, site architecture improvements, and high-quality link building. I also help brands win in modern search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), aligning content and visibility for AI-driven results and featured snippets. Alongside SEO, I manage Google Ads and Meta Ads with $100K+ budgets, using data-driven targeting, CRO-focused landing pages, and measurable reporting through tools like GA4, Google Search Console, and SEMrush/Ahrefs to generate strong revenue outcomes.

rizwan masih

SEO Expert, Digital Marketer, Performance Marketer, +2

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I’m Rizwan Masih, a senior SEO specialist and digital marketing manager with 8+ years of experience driving organic growth and performance results across travel, tourism, SaaS, and e-commerce. I build and optimize end-to-end SEO programs—on-page, off-page, technical, and local SEO—supported by keyword research, competitor analysis, site architecture improvements, and high-quality link building. I also help brands win in modern search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), aligning content and visibility for AI-driven results and featured snippets. Alongside SEO, I manage Google Ads and Meta Ads with $100K+ budgets, using data-driven targeting, CRO-focused landing pages, and measurable reporting through tools like GA4, Google Search Console, and SEMrush/Ahrefs to generate strong revenue outcomes.…I’m Rizwan Masih, a senior SEO specialist and digital marketing manager with 8+ years of experience driving organic growth and performance results across travel, tourism, SaaS, and e-commerce. I build and optimize end-to-end SEO programs—on-page, off-page, technical, and local SEO—supported by keyword research, competitor analysis, site architecture improvements, and high-quality link building. I also help brands win in modern search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), aligning content and visibility for AI-driven results and featured snippets. Alongside SEO, I manage Google Ads and Meta Ads with $100K+ budgets, using data-driven targeting, CRO-focused landing pages, and measurable reporting through tools like GA4, Google Search Console, and SEMrush/Ahrefs to generate strong revenue outcomes.

Available to hire

I’m Rizwan Masih, a senior SEO specialist and digital marketing manager with 8+ years of experience driving organic growth and performance results across travel, tourism, SaaS, and e-commerce. I build and optimize end-to-end SEO programs—on-page, off-page, technical, and local SEO—supported by keyword research, competitor analysis, site architecture improvements, and high-quality link building.

I also help brands win in modern search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), aligning content and visibility for AI-driven results and featured snippets. Alongside SEO, I manage Google Ads and Meta Ads with $100K+ budgets, using data-driven targeting, CRO-focused landing pages, and measurable reporting through tools like GA4, Google Search Console, and SEMrush/Ahrefs to generate strong revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Senior SEO Specialist at See Sight Tours, Niagara Falls, ON

May 1, 2023 - Present

Led end-to-end SEO for See Sight Tours’ local tour businesses across the USA and Canada, handling on-page, off-page, technical, and local SEO. Executed advanced Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve visibility across AI-driven search platforms and featured results. Drove multi-location local SEO by optimizing Google Business Profiles, building high-quality local citations, and creating geo-targeted content that improved local rankings, qualified ad traffic, and booking conversions. Conducted keyword research, competitor analysis, and site structure optimization for crawlability and indexing. Built high-authority backlink strategies and planned, managed, and optimized $100K+ in Google Ads and Meta Ads with ~250% ROAS through audience targeting, creative testing, and data-driven bidding. Collaborated with content, development, and marketing teams to align SEO and paid media with business goals.

SEO Specialist - SaaS Project at Enroute Technology

May 1, 2020 - April 30, 2023

Owned end-to-end SEO for a SaaS product, including on-page optimization, off-page link building, and technical SEO to drive sustainable organic growth. Performed keyword research and competitor analysis to identify high-impact opportunities and improve positioning within the SaaS industry. Optimized site architecture, metadata, headings, and on-page content to enhance rankings, user experience, and conversion performance. Implemented high-quality backlink acquisition to strengthen domain authority and increase organic traffic. Conducted technical SEO audits and resolved issues related to crawlability, indexing, site speed, and mobile responsiveness. Used Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and refine strategy, resulting in increased organic visibility and qualified traffic leading to better lead generation.

SEO Executive at Netmatico

December 1, 2018 - February 28, 2019

Conducted keyword research and competitor analysis to find high-impact ranking opportunities. Optimized website content, meta tags, URLs, and heading structure to improve search visibility and keyword rankings. Performed technical SEO audits and implemented recommendations to enhance site speed, mobile responsiveness, crawlability, and indexing. Executed link-building campaigns to improve domain authority and expand organic reach. Monitored site performance, traffic trends, and keyword rankings using Google Analytics and Google Search Console, and supported content strategy aligned with SEO best practices and search intent. Collaborated with developers and content teams to implement SEO improvements and track results.

SEO Executive at AXPL TD

March 1, 2018 - November 30, 2018

Performed keyword research and competitor analysis to identify ranking opportunities. Optimized website content, meta tags, URLs, and headings for improved search visibility. Conducted technical SEO audits and implemented recommendations for site speed, mobile optimization, and indexing. Ran link-building strategies to increase domain authority and organic reach. Tracked and reported performance using Google Analytics and Google Search Console, working closely with developers and content teams to implement changes and measure outcomes.