Digital marketing manager with 10+ years driving full-funnel digital strategy and hands-on execution across SEO, GEO/LLM (generative engine optimisation), paid, email, content, social, and web. Leads end-to-end marketing for founder-led and enterprise clients, owning strategy, campaign execution, and ROI reporting to executive stakeholders. Architects agentic AI workflows (Claude, OpenAI, OpenClaw) to automate and scale marketing operations, connecting digital activity to measurable commercial outcomes across multiple industries including financial services, SaaS, B2B enterprise, wellbeing, and consumer services.…

Richard James Long

PRO

Digital marketing manager with 10+ years driving full-funnel digital strategy and hands-on execution across SEO, GEO/LLM (generative engine optimisation), paid, email, content, social, and web. Leads end-to-end marketing for founder-led and enterprise clients, owning strategy, campaign execution, and ROI reporting to executive stakeholders. Architects agentic AI workflows (Claude, OpenAI, OpenClaw) to automate and scale marketing operations, connecting digital activity to measurable commercial outcomes across multiple industries including financial services, SaaS, B2B enterprise, wellbeing, and consumer services.…

Available to hire

Digital marketing manager with 10+ years driving full-funnel digital strategy and hands-on execution across SEO, GEO/LLM (generative engine optimisation), paid, email, content, social, and web. Leads end-to-end marketing for founder-led and enterprise clients, owning strategy, campaign execution, and ROI reporting to executive stakeholders.

Architects agentic AI workflows (Claude, OpenAI, OpenClaw) to automate and scale marketing operations, connecting digital activity to measurable commercial outcomes across multiple industries including financial services, SaaS, B2B enterprise, wellbeing, and consumer services.

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Language

English
Fluent

Work Experience

Head of Marketing at Switching Made Simple
March 1, 2026 - Present
– End-to-End Marketing Ownership: Own the entire marketing function as fractional Head of Marketing for a growing national consumer switching and comparison service in the health insurance industry — brand, strategy, budget, and hands-on delivery across every channel. – Brand Storytelling & Video: Producing a promotional mini-documentary (concept, filming, and edit) for YouTube, social, and promotional campaigns to build brand awareness and trust. – Budget & Delivery Management: Set and manage the marketing budget and coordinate freelancers and suppliers, keeping delivery on-brief, on-time, and on-budget. – Social, Content & Web: Lead social media and content marketing, and designed and developed the company's website, owning web build and conversion optimisation. – Agentic AI Marketing Team: Built an agentic AI marketing team for content production and publishing — continuous delivery at pace with a 'human-in-the-loop' methodology to uphold quality and establish AI governance.
Head of Marketing at Switching Made Simple
March 1, 2026 - Present
– End-to-End Marketing Ownership: Own the entire marketing function as fractional Head of Marketing for a growing national consumer switching and comparison service in the health insurance industry — brand, strategy, budget, and hands-on delivery across every channel. – Brand Storytelling & Video: Producing a promotional mini-documentary (concept, filming, and edit) for YouTube, social, and promotional campaigns to build brand awareness and trust. – Budget & Delivery Management: Set and manage the marketing budget and coordinate freelancers and suppliers, keeping delivery on-brief, on-time, and on-budget. – Social, Content & Web: Lead social media and content marketing, and designed and developed the company's website, owning web build and conversion optimisation. – Agentic AI Marketing Team: Built an agentic AI marketing team for content production and publishing — continuous delivery at pace with a 'human-in-the-loop' methodology to uphold quality and establish AI governance.
SEO Manager at Cipher Sports Technology Group
December 1, 2025 - July 13, 2026
– Enterprise Scale & Organic Growth: Directed technical SEO and content strategy for an enterprise sports-media portfolio (Dimers.com) across 650,000+ URLs, defining global search KPIs across Google Top Stories, Discover, and AI conversational surfaces. – Agentic AI Workforce: Engineered an autonomous agentic AI workforce to scale editorial output — automating theme generation, data extraction, taxonomy classification, and direct CMS publishing without engineering dependency. – YMYL Compliance & Technical SEO: Navigated strict YMYL requirements, resolving critical technical debt and establishing a highly compliant E-E-A-T foundation across a large, dynamic content library.
SEO Manager at Cipher Sports Technology Group
December 1, 2025 - July 13, 2026
– Enterprise Scale & Organic Growth: Directed technical SEO and content strategy for an enterprise sports-media portfolio (Dimers.com) across 650,000+ URLs, defining global search KPIs across Google Top Stories, Discover, and AI conversational surfaces. – Agentic AI Workforce: Engineered an autonomous agentic AI workforce to scale editorial output — automating theme generation, data extraction, taxonomy classification, and direct CMS publishing without engineering dependency. – YMYL Compliance & Technical SEO: Navigated strict YMYL requirements, resolving critical technical debt and establishing a highly compliant E-E-A-T foundation across a large, dynamic content library.
Digital Marketing Manager at Amaze — Sovereign AI, Cloud & Data
November 1, 2025 - Present
– Full-Funnel B2B Marketing: Own SEO, LLM/GEO, paid search, email, and content for a sovereign AI, cloud, and data services company, mapping topical authority to enterprise buyer journeys across a long B2B sales cycle. – Search Architecture & GEO: Rebuilt technical search architecture for generative-engine visibility, leveraging E-E-A-T signals and semantic vector proximity to capture high-intent B2B acquisition traffic. – Agentic AI Workflows: Deployed autonomous AI agents (Claude, OpenAI) for real-time site-health monitoring, automated SEO governance, and enterprise workflow automation. – Analytics & Stakeholder Reporting: Lead data analytics and performance reporting, presenting results and ROI directly to executive stakeholders.
Digital Marketing Manager at Amaze — Sovereign AI, Cloud & Data
November 1, 2025 - Present
– Full-Funnel B2B Marketing: Own SEO, LLM/GEO, paid search, email, and content for a sovereign AI, cloud, and data services company, mapping topical authority to enterprise buyer journeys across a long B2B sales cycle. – Search Architecture & GEO: Rebuilt technical search architecture for generative-engine visibility, leveraging E-E-A-T signals and semantic vector proximity to capture high-intent B2B acquisition traffic. – Agentic AI Workflows: Deployed autonomous AI agents (Claude, OpenAI) for real-time site-health monitoring, automated SEO governance, and enterprise workflow automation. – Analytics & Stakeholder Reporting: Lead data analytics and performance reporting, presenting results and ROI directly to executive stakeholders.
Digital Marketing Manager at Mirosuna — Mindfulness Studio
August 1, 2025 - Present
– End-to-End Digital Marketing: Run content, technical SEO, LLM optimisation, PPC, social, and lead generation for a South Melbourne mindfulness studio, driving class bookings and membership growth. – Growth & Lead Generation: Built growth-marketing funnels combining organic content, paid search, and social to grow the studio's client base. – Agentic AI Content Ops: Deployed agentic AI content workflows to sustain a high-cadence content and social calendar without additional headcount.
Digital Marketing Manager at Mirosuna — Mindfulness Studio
August 1, 2025 - Present
– End-to-End Digital Marketing: Run content, technical SEO, LLM optimisation, PPC, social, and lead generation for a South Melbourne mindfulness studio, driving class bookings and membership growth. – Growth & Lead Generation: Built growth-marketing funnels combining organic content, paid search, and social to grow the studio's client base. – Agentic AI Content Ops: Deployed agentic AI content workflows to sustain a high-cadence content and social calendar without additional headcount.
SEO Consultant (Global) at 2XU (Performance Sportswear)
June 1, 2022 - January 1, 2023
– Revenue Growth: Engineered a programmatic SEO framework and technical site architecture that grew organic revenue 158% over the engagement, capturing search share from global competitors including Nike and Lululemon. – CRO & Technical Audits: Led comprehensive technical SEO audits and continuous UX/CRO improvements that lifted Average Order Value (AOV) by 53%. – Content & Market Share: Built a data-driven content strategy to intercept high-intent e-commerce traffic, increasing global Share of Voice and search visibility 10% YoY. – Team Leadership: Mentored an internal e-commerce team in enterprise SEO tools (Ahrefs, SEMrush, Screaming Frog) to sustain cross-functional growth post-engagement.
SEO Consultant (Global) at 2XU (Performance Sportswear)
June 1, 2022 - January 1, 2023
– Revenue Growth: Engineered a programmatic SEO framework and technical site architecture that grew organic revenue 158% over the engagement, capturing search share from global competitors including Nike and Lululemon. – CRO & Technical Audits: Led comprehensive technical SEO audits and continuous UX/CRO improvements that lifted Average Order Value (AOV) by 53%. – Content & Market Share: Built a data-driven content strategy to intercept high-intent e-commerce traffic, increasing global Share of Voice and search visibility 10% YoY. – Team Leadership: Mentored an internal e-commerce team in enterprise SEO tools (Ahrefs, SEMrush, Screaming Frog) to sustain cross-functional growth post-engagement.
SEO Specialist at Suncorp Group (10+ Year Progressive Career)
September 1, 2011 - February 1, 2022
– Enterprise SEO Lead: Primary enterprise SEO subject-matter expert across multiple national insurance and finance brands — technical SEO, large-scale website migrations, Information Architecture audits, and content and keyword strategy to capture organic market share. – Authority & Stakeholder Reporting: Ran large-scale backlink management, link reclamation, and strategic partnerships to build domain authority, and built SEO dashboards communicating campaign effectiveness and ROI to senior stakeholders. – Agile Delivery & Digital Products: Led cross-functional delivery and enterprise testing across major financial delivery streams, including the Bingle Self Service platform — driving a 50% uplift in online sales.
SEO Specialist at Suncorp Group (10+ Year Progressive Career)
September 1, 2011 - February 1, 2022
– Enterprise SEO Lead: Primary enterprise SEO subject-matter expert across multiple national insurance and finance brands — technical SEO, large-scale website migrations, Information Architecture audits, and content and keyword strategy to capture organic market share. – Authority & Stakeholder Reporting: Ran large-scale backlink management, link reclamation, and strategic partnerships to build domain authority, and built SEO dashboards communicating campaign effectiveness and ROI to senior stakeholders. – Agile Delivery & Digital Products: Led cross-functional delivery and enterprise testing across major financial delivery streams, including the Bingle Self Service platform — driving a 50% uplift in online sales.

Education

SEO Specialisation at University of California, Davis
January 1, 2020 - January 1, 2020
Firstline Leadership Qualification at Suncorp Group
January 1, 2015 - January 1, 2015
Google Data Analytics Certificate at Google
January 1, 2024 - January 1, 2024
Digital Marketing Specialisation at University of Illinois
January 1, 2023 - January 1, 2023
SEO Specialisation at University of California, Davis
January 1, 2020 - January 1, 2020
Firstline Leadership Qualification at Suncorp Group
January 1, 2015 - January 1, 2015
Bachelor of Commerce at MIBT
January 1, 2003 - January 1, 2003

Qualifications

Google Data Analyst Certificate
January 1, 2024 - January 1, 2024
Firstline Leadership Qualification
January 1, 2015 - January 1, 2015

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Consumer Goods, Gaming, Healthcare, Energy & Utilities, Retail, Financial Services, Other
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