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I’m a marketing and digital marketing professional with experience in building and scaling e-commerce and educational platforms through data-driven SEO, performance marketing, and customer segmentation strategies (including RFM modeling). I’ve led cross-functional teams to design revenue-focused digital ecosystems that boost acquisition, engagement, and lifetime value. I thrive on turning client insights into scalable roadmaps and features that drive measurable, sustainable growth, aligning technical execution with business objectives. Based in Finland, I collaborate with international teams to translate analytics into tangible results, optimize user experiences, and maximize online sales performance through organic search, targeted campaigns, and data-informed decision making.…I’m a marketing and digital marketing professional with experience in building and scaling e-commerce and educational platforms through data-driven SEO, performance marketing, and customer segmentation strategies (including RFM modeling). I’ve led cross-functional teams to design revenue-focused digital ecosystems that boost acquisition, engagement, and lifetime value. I thrive on turning client insights into scalable roadmaps and features that drive measurable, sustainable growth, aligning technical execution with business objectives. Based in Finland, I collaborate with international teams to translate analytics into tangible results, optimize user experiences, and maximize online sales performance through organic search, targeted campaigns, and data-informed decision making.

Rojina Safavi Sohi

Marketer, Digital Marketer, Content Creator, +6

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I’m a marketing and digital marketing professional with experience in building and scaling e-commerce and educational platforms through data-driven SEO, performance marketing, and customer segmentation strategies (including RFM modeling). I’ve led cross-functional teams to design revenue-focused digital ecosystems that boost acquisition, engagement, and lifetime value. I thrive on turning client insights into scalable roadmaps and features that drive measurable, sustainable growth, aligning technical execution with business objectives. Based in Finland, I collaborate with international teams to translate analytics into tangible results, optimize user experiences, and maximize online sales performance through organic search, targeted campaigns, and data-informed decision making.…I’m a marketing and digital marketing professional with experience in building and scaling e-commerce and educational platforms through data-driven SEO, performance marketing, and customer segmentation strategies (including RFM modeling). I’ve led cross-functional teams to design revenue-focused digital ecosystems that boost acquisition, engagement, and lifetime value. I thrive on turning client insights into scalable roadmaps and features that drive measurable, sustainable growth, aligning technical execution with business objectives. Based in Finland, I collaborate with international teams to translate analytics into tangible results, optimize user experiences, and maximize online sales performance through organic search, targeted campaigns, and data-informed decision making.

Available to hire

I’m a marketing and digital marketing professional with experience in building and scaling e-commerce and educational platforms through data-driven SEO, performance marketing, and customer segmentation strategies (including RFM modeling). I’ve led cross-functional teams to design revenue-focused digital ecosystems that boost acquisition, engagement, and lifetime value. I thrive on turning client insights into scalable roadmaps and features that drive measurable, sustainable growth, aligning technical execution with business objectives.

Based in Finland, I collaborate with international teams to translate analytics into tangible results, optimize user experiences, and maximize online sales performance through organic search, targeted campaigns, and data-informed decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Persian

Advanced

Work Experience

Co-Founder at ElaraSchool

December 1, 2019 - August 31, 2020

Co-founded ElaraSchool, overseeing content production, SEO strategies, and marketing for educational workshops. Led the development of an adaptive learning platform to personalize course recommendations and improve learner accessibility. Built the educational infrastructure from scratch and aligned product design with UX requirements to deliver seamless experiences. Managed cross-functional teams to drive growth and engagement.

Marketing Manager & Co-founder at HiCodes Group

April 1, 2018 - August 31, 2025

Led digital and general marketing efforts for HiCodes Group, supporting brands like Celebon, Towdook, and Joopa Socks. Conducted marketing needs assessments to automate processes and contributed to developing a customer e-commerce system. Achievements include: 70,000 site clicks in a week for a Valentine’s campaign resulting in a 28% sales increase; 50,000 clicks for Father’s Day driving a 20% sales uplift; led rebranding for Todook and created high-visibility content for Jorab Joopa’s website and Instagram.

Co-Founder at Irwebsaz Agency

March 1, 2021 - Present

Co-founded Irwebsaz Agency, driving digital transformation through innovative marketing solutions. Led UI design and WordPress development to deliver visually appealing, functional websites and customized e-commerce solutions. Fostered a collaborative team culture to stay ahead of digital marketing trends, enabling SMEs to build robust online presences.

Marketing Manager at Irsafam

September 1, 2025 - December 31, 2025

Marketing Manager responsible for coordinating campaigns and optimizing ROAS through cross-functional collaboration and strategic planning.

Co-Founder & Marketing Manager at HiCodes Group

April 1, 2018 - August 1, 2025

Led a cross-functional team to build and optimize e-commerce platforms and client websites, with a strong focus on revenue growth. Directed data-informed SEO and content strategies, delivering large-scale growth and traffic increases (projects surpassing one million page views). Spearheaded digital marketing campaigns to maximize online sales and shaped a scalable e-commerce roadmap aligned with client objectives.

Product Owner & Marketing Manager at ElaraSchool

April 1, 2018 - August 1, 2025

Led a cross-functional team to launch and scale the platform from the ground up, defining the strategic roadmap, operational frameworks, and content direction. Oversaw website design, UX optimization, and SEO execution to drive traffic and sales from organic channels. Implemented structured SEO that grew targeted traffic, and developed a personalized course recommendation system to improve user experience, retention, and lifetime value.

Co-Founder & Marketing Manager at Irwebsaz Agency

December 1, 2019 - August 31, 2020

Led end-to-end SEO initiatives for ~30 brands, guiding keyword strategy, content architecture, on-page optimization, and performance analytics to drive revenue-focused growth. Managed design and delivery of user-centric websites and customized e-commerce solutions, aligning technical execution with business goals and measurable KPIs.

Marketing Manager / Web Designer at Irsafam

March 1, 2021 - August 31, 2025

Managed content for Instagram and the company website, significantly enhancing engagement and visibility. Executed targeted online campaigns (social, SMS, email) informed by sales data to drive mock exam sales. Developed product documentation, oversaw user management and engagement, and implemented RFM-based re-engagement to improve retention and lifetime value.

Marketing Manager / Web Designer at Irsafam

September 1, 2025 - December 1, 2025

Continued content management and targeted campaigns for exam resources, with a focus on driving engagement and revenue through optimized customer journeys and lifecycle marketing.

Product Owner & Marketing Manager at ElaraSchool

December 1, 2019 - August 1, 2020

Led and managed a cross-functional team to launch and scale the platform from the ground up, defining the strategic roadmap, operational frameworks, and content direction to drive customer acquisition and revenue growth. Oversaw website design, UX optimization, and SEO strategy execution, ensuring traffic and sales were generated through high-impact organic search initiatives. Implemented structured SEO strategies that increased website traffic from zero to 18,000 targeted clicks within six months and guided the development of a personalized course recommendation system to improve retention and maximize customer lifetime value.

Co-Founder & Marketing Manager at Irwebsaz Agency

March 1, 2021 - August 1, 2025

Co-founded Irwebsaz Digital Marketing Agency and led cross-functional SEO, content, and web development teams to drive long-term, revenue-focused growth for approximately 30 brands. Directed end-to-end SEO initiatives (keyword strategy, content architecture, on-page optimization, performance analytics) and supervised the design and delivery of user-centric websites and customized e-commerce solutions aligned with business goals and conversion growth. By aligning technical execution with revenue objectives and leading teams toward measurable KPIs, enabled scalable growth and stronger customer acquisition.