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Creative and data-driven content specialist with 5+ years of experience in digital marketing, e-commerce, and social media strategy. Skilled at transforming insights into impactful content, UX enhancements, and high-performing campaigns. Proven ability to collaborate with cross-functional teams to elevate brand presence, deepen user engagement, and drive measurable business growth.…

Rodrigo Marchand

Community Manager, Social Media Manager, Graphic Designer, +3

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Creative and data-driven content specialist with 5+ years of experience in digital marketing, e-commerce, and social media strategy. Skilled at transforming insights into impactful content, UX enhancements, and high-performing campaigns. Proven ability to collaborate with cross-functional teams to elevate brand presence, deepen user engagement, and drive measurable business growth.…

Available to hire

Creative and data-driven content specialist with 5+ years of experience in digital marketing, e-commerce, and social media strategy. Skilled at transforming insights into impactful content, UX enhancements, and high-performing campaigns. Proven ability to collaborate with cross-functional teams to elevate brand presence, deepen user engagement, and drive measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Chief at Conectart Group

January 1, 2018 - October 4, 2025

Led a team of digital account managers to develop tailored content strategies and execute high-performing Facebook, Instagram, and Twitter Ads campaigns across multiple brands. Conducted performance data analysis to generate actionable insights, continuously optimizing campaigns to boost engagement and maximize marketing ROI.

E-commerce SEO & UX Optimization at Coolbox

January 1, 2018 - October 4, 2025

Optimized content and product listings, contributing to a strong digital presence in an emerging e-commerce market. Improved website user experience by refining navigation and product pages, increasing customer engagement and conversion rates. Supported omnichannel initiatives by aligning online content with in-store promotions and cross-channel campaigns, enhancing brand consistency and customer reach. Worked with marketing and sales teams on digital campaigns that achieved an average order value 25% higher than physical stores and contributed to 2% of national sales within a year.

Digital Content Editor & Social Media at Cinepapaya – Fandango Latam

April 1, 2014 - April 1, 2016

Created and managed localized content for 12 countries, supporting platform leadership in Latin America through targeted social media and editorial strategies. Optimized content for SEO and mobile, contributing to over 2.5 million active monthly users. Planned and executed digital campaigns aligned with movie premieres, increasing user engagement through social media and email marketing. Maintained content databases and collaborated with marketing and web design teams to ensure accurate, relevant, and timely content.