I’m a creative strategist passionate about art, fashion, and luxury marketing. I bring ideas to life through storytelling and visual direction — helping brands and individuals stand out and shine.

Roana Kerchner

I’m a creative strategist passionate about art, fashion, and luxury marketing. I bring ideas to life through storytelling and visual direction — helping brands and individuals stand out and shine.

Available to hire

I’m a creative strategist passionate about art, fashion, and luxury marketing. I bring ideas to life through storytelling and visual direction — helping brands and individuals stand out and shine.

Experience Level

Expert

Language

English
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced

Work Experience

Brand & Marketing Lead at Touch My Melody
January 1, 2020 - Present
Led branding projects for a Seattle-based brand; developed new logo, color schemes, and brand guidelines; created cohesive digital and print campaigns; managed social media content calendars; produced visuals.
Marketing Director at University of Washington
January 1, 2024 - Present
Led marketing strategy and brand presence; integrated SEO, influencer collaborations, and paid media; cross-functional collaboration to raise brand visibility.
Executive Assistant at Art Institute of Seattle
January 1, 2018 - Present
Provided executive support, calendar management, and coordination of marketing projects.
Content Strategist at Nick’s Magnificent
January 1, 2023 - Present
Developed content strategy; wrote and edited material in English, Spanish, and Portuguese; produced video content; managed graphic design and media; led email marketing and social media analytics.
Content Strategist at Art Society
January 1, 2021 - December 31, 2023
Strategized content for Seattle-based arts organization; produced editorial and visual content; managed social media and events.

Education

Add your educational history here.

Qualifications

B.S. Fashion Marketing
January 11, 2030 - December 22, 2025
Digital Marketing & E-Commerce Certificate
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services