I’m Roan, a detail-oriented, results-driven, and research-focused Social Media Strategist and Manager with a lot of quirks. I specialize in creating scroll-stopping, data-backed content and have helped brands grow their online presence from zero to 10,000–60,000 impressions within a month through strategic execution.
My approach is deeply strategic and research-driven. I analyze audience pain points, content interests, psychographics, and demographics to create content that truly connects. I also evaluate past strategies and competitor performance to identify gaps and opportunities, ensuring continuous improvement, not just consistent posting.
I help businesses build their social media presence from the ground up, design marketing funnels tailored to their goals, and turn followers into engaged, loyal communities. I stay up to date with trends and evolving algorithms across Meta and other platforms, and I determine optimal posting times and content direction based on performance data.
Creatively, I’m hands-on with short-form video editing, content conceptualization, graphic design, strong hooks, and optimizing the use of AI tools, all while maintaining a consistent brand voice. Beyond content creation, I closely monitor analytics, adjust strategies based on results, and run paid ads, including media buying and CPA optimization, which I’m especially passionate about.
I’m a fast learner, tech-savvy, proactive problem solver who delivers quickly without sacrificing quality. I don’t just manage social media; I build, optimize, and scale it with intention.
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