I’m Roan, a detail-oriented, results-driven, and research-focused Social Media Strategist and Manager with a lot of quirks. I specialize in creating scroll-stopping, data-backed content and have helped brands grow their online presence from zero to 10,000–60,000 impressions within a month through strategic execution. My approach is deeply strategic and research-driven. I analyze audience pain points, content interests, psychographics, and demographics to create content that truly connects. I also evaluate past strategies and competitor performance to identify gaps and opportunities, ensuring continuous improvement, not just consistent posting. I help businesses build their social media presence from the ground up, design marketing funnels tailored to their goals, and turn followers into engaged, loyal communities. I stay up to date with trends and evolving algorithms across Meta and other platforms, and I determine optimal posting times and content direction based on performance data. Creatively, I’m hands-on with short-form video editing, content conceptualization, graphic design, strong hooks, and optimizing the use of AI tools, all while maintaining a consistent brand voice. Beyond content creation, I closely monitor analytics, adjust strategies based on results, and run paid ads, including media buying and CPA optimization, which I’m especially passionate about. I’m a fast learner, tech-savvy, proactive problem solver who delivers quickly without sacrificing quality. I don’t just manage social media; I build, optimize, and scale it with intention.

Roan Ramos

I’m Roan, a detail-oriented, results-driven, and research-focused Social Media Strategist and Manager with a lot of quirks. I specialize in creating scroll-stopping, data-backed content and have helped brands grow their online presence from zero to 10,000–60,000 impressions within a month through strategic execution. My approach is deeply strategic and research-driven. I analyze audience pain points, content interests, psychographics, and demographics to create content that truly connects. I also evaluate past strategies and competitor performance to identify gaps and opportunities, ensuring continuous improvement, not just consistent posting. I help businesses build their social media presence from the ground up, design marketing funnels tailored to their goals, and turn followers into engaged, loyal communities. I stay up to date with trends and evolving algorithms across Meta and other platforms, and I determine optimal posting times and content direction based on performance data. Creatively, I’m hands-on with short-form video editing, content conceptualization, graphic design, strong hooks, and optimizing the use of AI tools, all while maintaining a consistent brand voice. Beyond content creation, I closely monitor analytics, adjust strategies based on results, and run paid ads, including media buying and CPA optimization, which I’m especially passionate about. I’m a fast learner, tech-savvy, proactive problem solver who delivers quickly without sacrificing quality. I don’t just manage social media; I build, optimize, and scale it with intention.

Available to hire

I’m Roan, a detail-oriented, results-driven, and research-focused Social Media Strategist and Manager with a lot of quirks. I specialize in creating scroll-stopping, data-backed content and have helped brands grow their online presence from zero to 10,000–60,000 impressions within a month through strategic execution.

My approach is deeply strategic and research-driven. I analyze audience pain points, content interests, psychographics, and demographics to create content that truly connects. I also evaluate past strategies and competitor performance to identify gaps and opportunities, ensuring continuous improvement, not just consistent posting.

I help businesses build their social media presence from the ground up, design marketing funnels tailored to their goals, and turn followers into engaged, loyal communities. I stay up to date with trends and evolving algorithms across Meta and other platforms, and I determine optimal posting times and content direction based on performance data.

Creatively, I’m hands-on with short-form video editing, content conceptualization, graphic design, strong hooks, and optimizing the use of AI tools, all while maintaining a consistent brand voice. Beyond content creation, I closely monitor analytics, adjust strategies based on results, and run paid ads, including media buying and CPA optimization, which I’m especially passionate about.

I’m a fast learner, tech-savvy, proactive problem solver who delivers quickly without sacrificing quality. I don’t just manage social media; I build, optimize, and scale it with intention.

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Language

English
Fluent

Work Experience

Founder & Social Media Strategist at Hot Social
April 1, 2023 - Present
Leading the development of a start-up social media agency aimed at helping small business and lifestyle brands grow their digital presence, with an expanding focus on the U.S. market. Creating tailored social media strategies, monthly content calendars, and engaging visual content using Canva, Meta Business Suite, and Buffer.
Social Media Manager at Smudj Studio
January 1, 2025 - Present
Increased engagement by 40% through authentic storytelling and content tailored to tattoo culture and art enthusiasts, driving stronger community interaction. Planned and produced high-performing videos, Reels, and Instagram content aligned with brand voice and audience preferences.
Online Content Producer at HR Hobbies Crochet Crafts Brand
June 1, 2023 - Present
Created visual branding, curated aesthetic Instagram feeds, and produced engaging product content through Reels and carousels, targeted to Gen Z. Increased brand awareness and follower growth through consistent, data-informed content strategy; contributed to a 66% increase in sales through optimized social presence.
Youth Development Specialist & Social Media Manager at Provincial Government of Nueva Ecija (Department of Education)
January 1, 2019 - September 1, 2019
Co-managed social media accounts and helped shape youth-focused public campaigns.
Researcher & Anchor at Tele Radyo (Official LGU Broadcaster)
January 1, 2019 - September 1, 2019
Wrote and delivered content for over 100 episodes focused on education, culture, and local news. Conducted interviews and collaborated with local leaders and creatives.
Content Producer at Department of Education (Education Initiatives)
January 1, 2019 - September 1, 2019
Produced content and visuals for educational initiatives and community campaigns.
Marketing Lead at La Kalitas Coffee Shop
April 1, 2024 - December 1, 2024
Led full-scope marketing efforts, including content creation, promotional campaigns, and local collaborations; increased brand visibility by 30% and boosted local partnerships by 20%. Managed photography, Reels, and social media campaigns, driving a 40% rise in customer engagement and 20% follower growth over six months.

Education

Master in Public Administration at Wesleyan University Philippines
January 1, 2019 - January 1, 2022
Bachelor of Secondary Education at Nueva Ecija University of Science & Technology
January 1, 2012 - January 1, 2016

Qualifications

Fundamentals of Marketing (16-hour)
January 11, 2030 - April 20, 2026
Computer Literacy (100-hour)
January 11, 2030 - April 20, 2026
English Proficiency (10-hour)
January 11, 2030 - April 20, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Government, Software & Internet, Retail