rob crawford
I’m a Los Angeles-based video producer, director, cinematographer, editor, and content strategist with 20+ years of production experience and more than a decade creating content for social media.
About
I’m a Los Angeles-based video producer, director, cinematographer, editor, and content strategist with 20+ years of production experience and more than a decade creating content for social media.
I work with brands, businesses, artists, and creators to take projects from concept through final delivery. My experience includes short-form social content, branded videos, documentary storytelling, interviews, product and lifestyle content, live events, podcasts, and long-form YouTube.
I’m comfortable working as a one-person production team or collaborating with larger crews. Depending on the project, I can handle concept development, producing, directing, cinematography, audio, editing, color, motion graphics, and social-first versioning.
A big part of my approach is understanding the audience before deciding what the content should look like. I use research, platform behavior, performance data, and audience response to develop ideas, improve hooks and pacing, and create content that feels natural to the brand rather than generic.
I’ve created work for clients and brands across lifestyle, hospitality, fashion, entertainment, sports, consumer products, and small business, with content distributed across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
Whether you already have footage that needs to become stronger content or need someone who can help develop, shoot, and edit the project from the ground up, I can step in wherever the production needs it.
- 6 years' experience
- Joined September 2026
Skills· 7
Languages
- EnglishAdvanced
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Consumer Goods
Work experience
Co-created, produced, directed, shot, and edited a five-episode documentary-style social series built around real people, communities, and experiences. Developed stories in unscripted environments by identifying strong personalities, interactions, interview moments, and visual opportunities. Directed and edited an eight-episode interview series by pulling key moments from hour-long conversations and repurposing them into vertical social teaser edits. Worked directly with the client and on-camera subjects to shape authentic stories with clear hooks, pacing, and concise social edits, handling directing, cinematography, audio, and editing from capture through final delivery.
Led concept development, production, editing, publishing, and social strategy across Instagram, TikTok, Facebook, and YouTube Shorts. Partnered directly with the client to identify business priorities and develop recurring social concepts spanning comedy, customer-focused storytelling, events, food & beverage, and community-driven content. Produced the “Local Invite” Reel and used analytics, comments, audience response, and content performance to refine hooks, pacing, messaging, calls to action, and future content. Batched production to adapt quickly to timely events, promotions, and opportunities while keeping content ideas tied back to customer and business goals.
Led production across 250+ projects spanning social media, YouTube, product education, e-commerce, partnerships, events, and brand storytelling while managing 10+ creatives. Owned content from strategy and concept through final delivery, including directing, cinematography, editing, color, audio, and graphics. Developed ideas through audience research, customer questions, social trends, community feedback, and performance data. Created short- and long-form tutorials, product explainers, founder stories, interviews, promotional creatives, event content, and community-focused videos. Helped grow YouTube from ~9K to 80K+ subscribers in one year through consistent publishing and audience-informed topics. Also created the Moxi brand founder testimonial and developed trend-driven conversation-focused social pieces, including Reels reaching 161K+ views.
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