I am a Screen Writer who is thrilled to go a step further and fulfill my dream to one day have my name in the credits of a blockbuster movie. Due to the lack of a film industry in my country, I’ve developed abilities and experience in Digital Marketing, a field that aligns with my studies and talent. I have created online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools. I have managed teams and led campaigns across ecommerce and media, and I enjoy turning ideas into engaging content.

Roberto Martinez Jayme

I am a Screen Writer who is thrilled to go a step further and fulfill my dream to one day have my name in the credits of a blockbuster movie. Due to the lack of a film industry in my country, I’ve developed abilities and experience in Digital Marketing, a field that aligns with my studies and talent. I have created online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools. I have managed teams and led campaigns across ecommerce and media, and I enjoy turning ideas into engaging content.

Available to hire

I am a Screen Writer who is thrilled to go a step further and fulfill my dream to one day have my name in the credits of a blockbuster movie.

Due to the lack of a film industry in my country, I’ve developed abilities and experience in Digital Marketing, a field that aligns with my studies and talent. I have created online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools. I have managed teams and led campaigns across ecommerce and media, and I enjoy turning ideas into engaging content.

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Language

English
Fluent
Spanish; Castilian
Fluent
Japanese
Beginner

Work Experience

Content Creator / Social Media at Centris México
May 31, 2020 - September 29, 2025
Content creation for social media, focusing on conveying the message that the company was a great place to work, using workers as participants of dynamics and games.
Freelancer / Marketing Manager at Freelancer
February 28, 2022 - September 29, 2025
Managed influencers, secured sponsorships, created media kits, planned trips and travel, explored new content types and tracked engagement metrics to test strategies.
Ecommerce Team Manager at Celtx Multi-Channel Marketing
February 28, 2023 - September 29, 2025
Latam-based ecommerce team management (CM, SEO, Graphic Designer, Sales); content creation using Photoshop, Canva or AI; video production; and use of Shopify, Klaviyo and Meta tools.
Marketing Manager at Celtx Multi-Channel Marketing
August 1, 2023 - Present
Currently working in 3 internal brands focused on power hydration drink and protein (Hydro 220, Everlast and Caterpillar); overseeing online stores, social media, paid media, and coordinating a multidisciplinary team (design, community management, content management, customer support and logistics).
Marketing Manager at Celtx Multi-Channel Marketing
August 1, 2025 - Present
Freelance role focusing on B2B marketing campaigns, influencer collaborations, new product launches, building and organizing a customer and lead database in Airtable.
Logistics Coordinator at Café Azul
January 31, 2018 - September 29, 2025
Planned, coordinated and executed logistics for delivering food products to cruise ships and hotels.
Content Creator / Digital Marketing at Sell Digital Marketing
February 28, 2021 - September 29, 2025
Digital content creator, developed online and offline ad campaigns, directed and produced video and photography sessions, and contributed to branding across multiple brands.
Freelancer (SEO/SEM / Influencer Manager / Community Manager) at Freelancer
February 28, 2022 - September 29, 2025
Managed influencers, secured sponsorships, created media kits, planned trips and travel, and tracked engagement metrics to test and refine content strategies.
Marketing Manager at Genetika
August 1, 2025 - September 29, 2025
Marketing Manager overseeing three internal brands focused on hydration drinks and protein; benchmarking competitors; ecommerce team management (CM, SEO, graphic design, sales); content creation and video production; Shopify page editing; development of offline marketing tools; multi-channel marketing.
Marketing Manager at Agnes (AG NES)
August 1, 2025 - Present
B2B Marketing Manager responsible for campaigns, influencer initiatives, new product lunches, and building a customer/lead database in Airtable.
Marketing Manager at Genetika
August 1, 2025 - September 29, 2025
Marketing management for multiple internal brands, overseeing influencer collaborations, content development and brand campaigns; building multi-channel strategies across social media and e-commerce platforms; leading a team including content managers, community managers, and logistics.
Freelancer at Self-employed
February 1, 2022 - September 29, 2025
Influencer marketing management: sponsorship procurement, media kit creation and design, planning trips and travel, exploring new content types, tracking metrics to test and optimize engagement.
Marketing Manager at LatAm (Ecommerce & Web Development Agency)
February 1, 2023 - September 29, 2025
Ecommerce and web development agency focused on building B2C and B2B online stores; provided services to 50+ clients across Mexico; generated +25M in sales for clients; created online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools; managing a team across design, community management, content management, customer support and logistics.
Content Creator at Centris Mexico
May 1, 2020 - September 29, 2025
Content creation for social media, focusing on conveying the message that the company was a great place to work, using audio-visual material and involving workers in dynamic games and activities.
Logistics Coordinator at Café Azul
January 31, 2018 - September 29, 2025
Planning, coordination and execution of logistics in delivery of food products to cruise ships and hotels.
Digital Content Creator at Seed Digital Marketing
February 28, 2021 - September 29, 2025
Digital content creator; creation of online and offline ad campaigns; directing and producing video and photo graphics sessions; development of branding across multiple brands.
Influencer Marketing Manager at Freelancer
February 28, 2022 - September 29, 2025
Managed influencers, identified sponsorships, designed and produced media kits, planned trips and travels, explored new content formats and tracked stats to optimize engagement.
Marketing Manager at Latam
February 28, 2023 - September 29, 2025
Ecommerce and web development agency focusing on B2C and B2B online stores; built and led a team; created online stores and social media/paid media strategies using Shopify, Klaviyo and Meta tools.
Content Creator / Social Media Specialist at Centris Mexico
May 31, 2020 - September 29, 2025
Content creation for social media; conveying the message that the company was a great place to work using audiovisual material featuring employees.
Marketing Manager at Genetika
May 1, 2023 - Present
Currently working in 3 internal brands focusing on powder hydration drink and protein (Hydro 220, Everlast and Caterpillar). Benchmarking competitors; ecommerce and web development focus; leading a team; generating +50 clients; +25 minutes of sales content; creating online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools.
Logistics Planner at Café Azul
January 1, 2018 - September 29, 2025
Planning, coordination and execution of logistics in delivery of food products to cruise ships and hotels.
Content Creator / Social Media at Centris México
May 1, 2020 - September 29, 2025
Content creation for social media; focused on conveying the message that the company was a great place to work with audiovisual material using workers as participants in dynamics and games.
Content Creator / Digital Marketing at Seed Digital Marketing
February 1, 2021 - September 29, 2025
Digital content creation; online and offline ad campaigns; directing and producing video and photo sessions; branding development for multiple brands using Canva and AI tools.
Freelancer at Freelancer
February 1, 2022 - September 29, 2025
Management of influencers, finding sponsorships, media kit creation and design; planning trips and travels; exploring new content types and tracking stats to test engagement.
Marketing Manager at LatAm
February 1, 2023 - September 29, 2025
E-commerce and web development agency focusing on building B2C and B2B online stores and websites; service to more than 50 clients across Mexico; created online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools; managed a team with diverse skills including design, community management, content management, customer support and logistics.
Logistics Coordinator at Café Azul
January 1, 2018 - September 29, 2025
Planning, coordination and execution of logistics in delivery of food products to cruise ships and hotels.
Content Creator / Digital Marketing at Seed Digital Marketing
February 1, 2021 - September 29, 2025
Digital content creation, directing video and photo shoots, and branding across multiple brands; planning and producing media assets for online and offline campaigns.
Influencer Marketing Manager (Freelance) at Self-employed / Freelancer
February 28, 2022 - September 29, 2025
Management of influencers, sponsor outreach, creation of media kits, planning trips and travel; exploring new content types and partnerships.
Marketing Manager / Team Lead at Centris México
May 1, 2020 - September 29, 2025
Ecommerce and web development agency focusing on B2C and B2B online stores; creation of online stores, social media and paid media strategies using Shopify, Klaviyo and Meta tools. Managed a team with different skills: design, community manager, content manager, customer support and logistics.
Marketing Manager / Film Making at Genetika
August 1, 2025 - September 29, 2025
Currently working in three internal brands focused on a powder hydration drink and protein products (Hydro 220, Everlast and Caterpillar). Leading marketing campaigns and film-making initiatives to support product launches and storytelling.

Education

Masters in Screen Writing at Core University, Spain
January 11, 2030 - September 29, 2025
Masters in Screen Writing at The CORE University, Spain
January 11, 2030 - September 29, 2025
Master's in Screen Writing at CORE University, Spain
January 11, 2030 - January 1, 2023
Master's in Screen Writing at CORE University (Spain)
January 11, 2030 - September 29, 2025

Qualifications

PlayStation Talents 2023 Award – Best Original Story
January 11, 2030 - September 29, 2025
Best Original Story Award - PlayStation Tales 2023
January 11, 2030 - September 29, 2025
Master in Screenwriting
January 11, 2030 - September 29, 2025
Best Original Story Award - PlayStation Talents 2020
March 1, 2020 - September 29, 2025
Best Original Story Award - PlayStation Talents
January 11, 2030 - January 1, 2023
Best Original Story Award - PlayStation Talents
March 1, 2023 - September 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Retail, Gaming