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Content & Marketing Specialist | Campaigns, Lifecycle & Customer Engagement | Multilingual | Analytics-Driven I am a content and marketing professional with strong expertise in B2B SaaS and B2C marketing, specializing in content strategy, customer engagement and lifecycle campaigns. I am currently a freelance writer, editor, and translator, available for freelance or part-time roles, bringing a hands-on approach that combines creativity with data-driven results. I deliver conversion-focused content across articles, email, landing pages, and cross-channel campaigns, leveraging marketing automation and analytics to drive engagement and retention. Fluent in Italian, English, German, French, and Spanish, I craft multilingual, culturally relevant content for global audiences.…Content & Marketing Specialist | Campaigns, Lifecycle & Customer Engagement | Multilingual | Analytics-Driven I am a content and marketing professional with strong expertise in B2B SaaS and B2C marketing, specializing in content strategy, customer engagement and lifecycle campaigns. I am currently a freelance writer, editor, and translator, available for freelance or part-time roles, bringing a hands-on approach that combines creativity with data-driven results. I deliver conversion-focused content across articles, email, landing pages, and cross-channel campaigns, leveraging marketing automation and analytics to drive engagement and retention. Fluent in Italian, English, German, French, and Spanish, I craft multilingual, culturally relevant content for global audiences.

Roberta Bettanin

Writer, Content Producer, Content Strategist, +2

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Content & Marketing Specialist | Campaigns, Lifecycle & Customer Engagement | Multilingual | Analytics-Driven I am a content and marketing professional with strong expertise in B2B SaaS and B2C marketing, specializing in content strategy, customer engagement and lifecycle campaigns. I am currently a freelance writer, editor, and translator, available for freelance or part-time roles, bringing a hands-on approach that combines creativity with data-driven results. I deliver conversion-focused content across articles, email, landing pages, and cross-channel campaigns, leveraging marketing automation and analytics to drive engagement and retention. Fluent in Italian, English, German, French, and Spanish, I craft multilingual, culturally relevant content for global audiences.…Content & Marketing Specialist | Campaigns, Lifecycle & Customer Engagement | Multilingual | Analytics-Driven I am a content and marketing professional with strong expertise in B2B SaaS and B2C marketing, specializing in content strategy, customer engagement and lifecycle campaigns. I am currently a freelance writer, editor, and translator, available for freelance or part-time roles, bringing a hands-on approach that combines creativity with data-driven results. I deliver conversion-focused content across articles, email, landing pages, and cross-channel campaigns, leveraging marketing automation and analytics to drive engagement and retention. Fluent in Italian, English, German, French, and Spanish, I craft multilingual, culturally relevant content for global audiences.

Available to hire

Eindhoven, Netherlands

Content & Marketing Specialist | Campaigns, Lifecycle & Customer Engagement | Multilingual | Analytics-Driven

I am a content and marketing professional with strong expertise in B2B SaaS and B2C marketing, specializing in content strategy, customer engagement and lifecycle campaigns. I am currently a freelance writer, editor, and translator, available for freelance or part-time roles, bringing a hands-on approach that combines creativity with data-driven results. I deliver conversion-focused content across articles, email, landing pages, and cross-channel campaigns, leveraging marketing automation and analytics to drive engagement and retention. Fluent in Italian, English, German, French, and Spanish, I craft multilingual, culturally relevant content for global audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Advanced

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Content Marketing Manager - Freelance at GoodHabitz, Eindhoven

October 1, 2025 - Present

Lead B2B content creation and campaign development for the global demand generation team, ensuring content aligns with brand voice and resonates with diverse international audiences.

Writer, Editor, Translator - Freelance at Omniscient (remote)

September 1, 2025 - Present

Produce multilingual content with editorial precision for thought leadership, marketing, and corporate communications. Ensure alignment with brand voice and engagement of diverse, international audiences.

Sabbatical – Relocation

March 1, 2025 - September 1, 2025

Relocation from Berlin to Eindhoven; sabbatical period.

Senior Content and Engagement Marketing Manager at Humanoo – eTherapists GmbH

August 1, 2021 - December 1, 2024

Led the Content and Engagement marketing team for a B2B2C SaaS platform focused on workplace wellbeing. Developed automated, multi-channel onboarding, engagement, and reactivation journeys; multilingual copy across channels; implemented lifecycle campaigns and A/B testing to improve activation, engagement, and retention.

Editorial Team Lead / Project Manager at C3, Wunder Media on behalf of Microsoft News, Berlin

July 1, 2017 - May 1, 2021

Directed a team of 12 content managers, delivering cross-channel, SEO-focused news content for a global audience; managed multilingual translation and localization across EN, DE, FR, IT; improved operational KPIs and SLA compliance.

Digital Marketing and PR / Social Media Manager at Freelance, Berlin

February 1, 2016 - June 1, 2017

Executed full-funnel digital campaigns combining content, paid social, and PR to maximize reach and engagement; expanded client visibility through influencer marketing and digital PR; optimized email strategies for startups and SMEs.

Digital Marketing and PR / Project Manager at dCollectif, Milano

July 1, 2013 - January 1, 2016

Delivered integrated PR and influencer marketing campaigns for fashion brands; oversaw content creation across channels to ensure brand consistency and audience resonance.

PR Assistant and Media Analyst at Probeat Agency, Milano

May 1, 2009 - June 1, 2013

Planned and executed press campaigns, produced performance reports to enable data-driven improvements and client satisfaction; supported press and consumer events to enhance brand presence.