Available to hire
Hi, I’m Roberta! I’m a product designer with 3+ years of experience crafting user-centered digital products for web and mobile. I specialize in zero-to-one product development, interaction design, and product strategy, with hands-on experience navigating early-stage startup environments.
I’m adept at qualitative research, usability testing, and turning user insights into clean, engaging interfaces. I explore AI-enabled features and emerging technologies, build design systems, and collaborate closely with cross-functional teams to balance user needs with business goals. I’m fluent in English and enjoy collaborating with remote, multicultural teams.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Product Designer at O Personal Digital
January 1, 2021 - PresentLed zero-to-one product development initiatives from concept to launch, including a complete onboarding redesign that significantly improved conversion rates. Conducted market analysis, competitive benchmarking, and user research to inform roadmap prioritization and feature development. Worked in an early-stage startup environment, collaborating with product managers and stakeholders to define product vision, success metrics, and go-to-market strategy for new features. Designed intuitive interaction patterns for complex multi-step processes and developed a design system to ensure consistency across web and mobile experiences.
Freelance Product Designer at Freelance
January 1, 2017 - January 1, 2022Delivered 50+ product design projects for diverse clients across industries, from early-stage startups to established companies. Created responsive website designs, landing pages, and web applications with focus on conversion optimization and user engagement. Consulted on product vision, user research strategy, and feature prioritization to align business goals with user needs. Conducted qualitative research and supported MVP development for multiple early-stage ventures.
Designer at Astrotubers
January 1, 2018 - January 1, 2021Designed digital experiences and visual content for a science communication platform. Created a consistent brand identity and maintained design guidelines across digital touchpoints. Collaborated with content creators to develop engaging visual solutions that enhanced audience engagement.
Freelance Product Designer at Various Clients
January 1, 2017 - December 31, 2022Delivered 50+ product design projects for diverse clients across startups to established companies. Web design, product strategy, interaction design, and qualitative research to inform decision-making and validate concepts. Provided early-stage support helping founders translate vision into tangible MVPs, and collaborated remotely with cross-functional teams to ensure alignment with business goals.
Education
Master's Degree in Product Management at Descomplica
August 1, 2024 - January 9, 2026Master's Degree in Astronomy at University of São Paulo (USP)
January 1, 2020 - January 1, 2022Bachelor's Degree in Physics: Astrophysics at Federal University of Rio Grande do Sul (UFRGS)
January 1, 2016 - January 1, 2020Associate Degree in Product Design at Uniftec University Center
January 1, 2014 - January 1, 2016Master's Degree in Product Management at Descomplica
August 1, 2024 - March 1, 2026Master's Degree in Astronomy at University of São Paulo (USP)
January 1, 2020 - December 31, 2022Bachelor's Degree in Physics: Astrophysics at Federal University of Rio Grande do Sul (UFRGS)
January 1, 2016 - January 1, 2020Associate Degree in Product Design at Uniftec University Center
January 1, 2014 - January 1, 2016Qualifications
Gemini AI by Google, from Zero to Advanced - Level 1
June 1, 2025 - January 9, 2026Complete Figma Course - UX UI Design from Basic to Advanced
January 1, 2023 - January 1, 2023Design Thinking: Customer Experience
June 1, 2023 - June 1, 2023Introduction to UX/UI Design
January 1, 2022 - January 1, 2022Intensive UI Design Course
January 1, 2022 - January 1, 2022UI Figma Workshop
January 1, 2022 - January 1, 2022TOEFL iBT Certificate
January 1, 2020 - January 1, 2020Gemini AI by Google, from Zero to Advanced - Level 1
June 1, 2025 - January 9, 2026Complete Figma Course - UX UI Design from Basic to Advanced
January 1, 2023 - January 9, 2026Design Thinking: Customer Experience
June 1, 2023 - January 9, 2026Introduction to UX/UI Design
January 1, 2022 - January 9, 2026Intensive UI Design Course
January 1, 2022 - January 9, 2026UI Figma Workshop
January 1, 2022 - January 9, 2026TOEFL iBT Certificate
January 1, 2020 - January 9, 2026Industry Experience
Software & Internet, Professional Services, Education, Healthcare, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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