Roberta Ferreira Razera

Led zero-to-one product development initiatives from concept to launch, including a complete onboarding redesign that significantly improved conversion rates. Conducted market analysis, competitive benchmarking, and user research to inform roadmap prioritization and feature development. Worked in an early-stage startup environment, collaborating with product managers and stakeholders to define product vision, success metrics, and go-to-market strategy for new features. Designed intuitive interaction patterns for complex multi-step processes and developed a design system to ensure consistency across web and mobile experiences.

Designed digital experiences and visual content for a science communication platform. Created a consistent brand identity and maintained design guidelines across digital touchpoints. Collaborated with content creators to develop engaging visual solutions that enhanced audience engagement.

Delivered 50+ product design projects for diverse clients across startups to established companies. Web design, product strategy, interaction design, and qualitative research to inform decision-making and validate concepts. Provided early-stage support helping founders translate vision into tangible MVPs, and collaborated remotely with cross-functional teams to ensure alignment with business goals.