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Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space. Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.…Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space. Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.

Roberto Pérez Mencía

Digital Marketer, Performance Marketer, Marketing Analyst, +2

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Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space. Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.…Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space. Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.

Available to hire

Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space.

Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

German

Beginner

Work Experience

Marketing Specialist at CEIM – Confederación Empresarial de Madrid -CEOE

February 1, 2025 - Present

Plan and run paid and organic campaigns across Meta (Facebook/Instagram), LinkedIn Campaign Manager, and Google Ads, from audience setup to reporting. Own the full creative pipeline for digital campaigns, including briefing, production coordination with providers, iteration, and launch. Report on campaign performance using GA4, Looker Studio, Power BI, and Metricool, translating results into actionable optimization decisions. Integrate generative AI (Claude) into creative ideation and copy iteration to accelerate testing cycles.

Cast Member – Merchandise at Walt Disney World

June 1, 2024 - September 30, 2024

Customer-facing role in English within a high-traffic international environment.

Content Project Management & Organic Growth (Self-employed) at Self-employed

January 1, 2022 - December 31, 2024

Built and scaled a personal brand from 0 to 560K followers (350K TikTok + 211K Instagram) in fitness, wellness, and lifestyle. Ran continuous A/B testing on hooks, formats, and creative angles, producing hundreds of static and short-form video ad-style creatives end-to-end (concept, script, editing, publishing). Managed 6 end-to-end brand partnerships, handling creative briefing, production, delivery, and performance reporting while working autonomously with clients.