Roberto Pérez Mencía
Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space.
About
Digital marketer with hands-on experience across Meta Ads, Google Ads, creative production, and performance reporting. Deep native background in the health, fitness, and lifestyle space.
Comfortable working autonomously in fast-paced remote environments, iterating quickly on creative and using data to drive decisions. Grew a personal brand organically to 560K followers, producing daily short-form video and static creatives.
- 4 years' experience
- Joined July 2026
Skills· 14
Languages
- EnglishFluent
- Spanish; CastilianFluent
- GermanBeginner
Industry experience
- Healthcare
- Media & Entertainment
- Education
- Professional Services
Work experience
Plan and run paid and organic campaigns across Meta (Facebook/Instagram), LinkedIn Campaign Manager, and Google Ads, from audience setup to reporting. Own the full creative pipeline for digital campaigns, including briefing, production coordination with providers, iteration, and launch. Report on campaign performance using GA4, Looker Studio, Power BI, and Metricool, translating results into actionable optimization decisions. Integrate generative AI (Claude) into creative ideation and copy iteration to accelerate testing cycles.
Customer-facing role in English within a high-traffic international environment.
Built and scaled a personal brand from 0 to 560K followers (350K TikTok + 211K Instagram) in fitness, wellness, and lifestyle. Ran continuous A/B testing on hooks, formats, and creative angles, producing hundreds of static and short-form video ad-style creatives end-to-end (concept, script, editing, publishing). Managed 6 end-to-end brand partnerships, handling creative briefing, production, delivery, and performance reporting while working autonomously with clients.
Education
Certifications and awards· 6
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