I am a professional with over 25 years of experience in advertising, marketing, PR, and brand image management. I define integrated communications strategies and guide clients from the initial idea to the development of their corporate or product image, overseeing graphic design, packaging, corporate identity, and online presence. I enjoy working in a creative team, engaging with suppliers and clients, and transforming insights into coherent and recognizable visual solutions. Over the course of my career, I have led graphic design projects, below-the-line campaigns, packaging, catalogs, and promotional materials, maintaining a constant focus on quality, detail, and brand effectiveness. I have held roles as a graphic designer, copywriter, and communications specialist, collaborating with agencies and companies in Milan and Brianza and managing relationships with the press, PR, and strategic partners.

Roberto Colombo

I am a professional with over 25 years of experience in advertising, marketing, PR, and brand image management. I define integrated communications strategies and guide clients from the initial idea to the development of their corporate or product image, overseeing graphic design, packaging, corporate identity, and online presence. I enjoy working in a creative team, engaging with suppliers and clients, and transforming insights into coherent and recognizable visual solutions. Over the course of my career, I have led graphic design projects, below-the-line campaigns, packaging, catalogs, and promotional materials, maintaining a constant focus on quality, detail, and brand effectiveness. I have held roles as a graphic designer, copywriter, and communications specialist, collaborating with agencies and companies in Milan and Brianza and managing relationships with the press, PR, and strategic partners.

Available to hire

I am a professional with over 25 years of experience in advertising, marketing, PR, and brand image management. I define integrated communications strategies and guide clients from the initial idea to the development of their corporate or product image, overseeing graphic design, packaging, corporate identity, and online presence. I enjoy working in a creative team, engaging with suppliers and clients, and transforming insights into coherent and recognizable visual solutions.

Over the course of my career, I have led graphic design projects, below-the-line campaigns, packaging, catalogs, and promotional materials, maintaining a constant focus on quality, detail, and brand effectiveness. I have held roles as a graphic designer, copywriter, and communications specialist, collaborating with agencies and companies in Milan and Brianza and managing relationships with the press, PR, and strategic partners.

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Language

English
Advanced
French
Intermediate

Work Experience

Consulente in immagine d'azienda e strategie di comunicazione at Immaginate
January 1, 2015 - Present
Affianco il cliente per tutto l’iter progettuale e il processo di sviluppo dell’immagine aziendale o di prodotto, comunicando i valori e le caratteristiche dell’Azienda perché trasmettano affidabilità, competenza ed esperienza. Parlo il linguaggio della grafica, del packaging, dell’immagine coordinata e del below the line. Creo un’immagine aziendale curata in tutti i suoi aspetti. Conosco il nuovo linguaggio del web e dei social; interagisco tra e con i diversi pianeti fatti di parole, di immagini e di comunicazione.
Responsabile grafico e communication specialist at Gruppo Ferrarini - Vismara Spa
January 1, 2005 - December 31, 2015
Per il Gruppo Ferrarini - Vismara Spa ero responsabile grafico e communication specialist. Ho sviluppato progetti che spaziano dal below the line alla comunicazione classica (trade e consumer), al packaging. Studio e realizzazione di campagne promozionali, cataloghi, folder, leafet. Ho seguito tutti i progetti grafici: dallo studio fino alla sua realizzazione finale. Ho mantenuto contatti con i fornitori e presenziato agli avviamenti stampa.
Grafico + Copywriter at Freelance
January 1, 2000 - December 31, 2005
Collaborazione con agenzie di comunicazione e marketing d’azienda di Milano (ADF&R) e della Brianza (A&B - Comunicazione e immagine d’azienda, DiPiù, Promotion Merate, Azienda & Immagine, Mediaprofit, Emmevielle) e con aziende del territorio.
Grafico + Copywriter at MP&C (poi AFFARI INTERNI), Milano
January 1, 1996 - December 31, 1999
In collaborazione con gli Art directors, ho sviluppato e realizzato progetti di comunicazione per aziende quali Danone, Purina, Emi. In quegli anni mi sono occupato anche di PR e organizzazione eventi per Nestlé, Akzo Nobel e Nielsen (Incontro Nielsen 1999).
Giornalista pubblicista at L’Esagono, Seregno (MI)
January 1, 1993 - December 31, 1996
Testata settimanale di cronaca della Brianza milanese. Mi sono occupato di cronaca locale. Inizialmente di 2 paesi. Sarebbero diventati 5 alla fine del mio mandato.
Redattore - Assistente al Direttore at Purosangue Arabo, Paolo Menon Editore, Perego (LC)
January 1, 1993 - December 31, 1996
Oltre ad essere l’assistente personale del Direttore, mi sono occupato anche della parte redazionale e correzione bozze, mantenendo contatti con i giornalisti e i fotografi. Mi occupavo delle inserzioni pubblicitarie, mantenendo contatti con clienti nazionali ed esteri.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Consumer Goods