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I am a UX/UI designer with over 15 years of experience creating user-centered digital products that blend usability, aesthetics, and strategy. I have spent more than 3 years focusing specifically on UX/UI practice, honing skills in user research, usability testing, prototyping, and maintaining scalable design systems. I’m a collaborative professional with experience working across disciplines and in agile environments. I’m fluent with Figma and the Adobe Creative Suite, and I have a solid grasp of front-end fundamentals (HTML, CSS, JavaScript, Tailwind, VS Code, GitHub) that help me bridge design and development to ship impactful products.…I am a UX/UI designer with over 15 years of experience creating user-centered digital products that blend usability, aesthetics, and strategy. I have spent more than 3 years focusing specifically on UX/UI practice, honing skills in user research, usability testing, prototyping, and maintaining scalable design systems. I’m a collaborative professional with experience working across disciplines and in agile environments. I’m fluent with Figma and the Adobe Creative Suite, and I have a solid grasp of front-end fundamentals (HTML, CSS, JavaScript, Tailwind, VS Code, GitHub) that help me bridge design and development to ship impactful products.

Roberto Raúl Gutiérrez Olivas

UX Designer, Web Designer, Front-End Developer, +5

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I am a UX/UI designer with over 15 years of experience creating user-centered digital products that blend usability, aesthetics, and strategy. I have spent more than 3 years focusing specifically on UX/UI practice, honing skills in user research, usability testing, prototyping, and maintaining scalable design systems. I’m a collaborative professional with experience working across disciplines and in agile environments. I’m fluent with Figma and the Adobe Creative Suite, and I have a solid grasp of front-end fundamentals (HTML, CSS, JavaScript, Tailwind, VS Code, GitHub) that help me bridge design and development to ship impactful products.…I am a UX/UI designer with over 15 years of experience creating user-centered digital products that blend usability, aesthetics, and strategy. I have spent more than 3 years focusing specifically on UX/UI practice, honing skills in user research, usability testing, prototyping, and maintaining scalable design systems. I’m a collaborative professional with experience working across disciplines and in agile environments. I’m fluent with Figma and the Adobe Creative Suite, and I have a solid grasp of front-end fundamentals (HTML, CSS, JavaScript, Tailwind, VS Code, GitHub) that help me bridge design and development to ship impactful products.

Available to hire

I am a UX/UI designer with over 15 years of experience creating user-centered digital products that blend usability, aesthetics, and strategy. I have spent more than 3 years focusing specifically on UX/UI practice, honing skills in user research, usability testing, prototyping, and maintaining scalable design systems.

I’m a collaborative professional with experience working across disciplines and in agile environments. I’m fluent with Figma and the Adobe Creative Suite, and I have a solid grasp of front-end fundamentals (HTML, CSS, JavaScript, Tailwind, VS Code, GitHub) that help me bridge design and development to ship impactful products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Designer at Shoelander

May 1, 2014 - Present

Responsible for creating the brand image and identity. Increased customer retention by 35% by redesigning key promotional landing pages and visual assets based on user and stakeholders feedback and A/B testing.

Senior Designer at Agromega

July 1, 2014 - Present

Responsible for creating the brand image and identity. Increased customer retention and brand recognition by 20% by redesigning key promotional products and visual assets based on user and stakeholders feedback and A/B testing.

Senior Designer at Freelance

January 1, 2009 - Present

Led 10+ full-cycle digital product launches, resulting in a 25% lift in conversion rates through iterative wireframing, prototyping (Figma), and usability testing. Worked on packaging design, social networks, merch and web design using Figma, Illustrator, Photoshop and Reaper DAW.