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UX/UI Designer and Design Engineer with 15+ years of experience transforming complex product requirements into intuitive, accessible user flows. I balance user needs with business goals and partner closely with stakeholders and development teams to prioritize feasible, high-impact features. I build design systems and component libraries to reduce handoff friction, and I support implementation with front-end skills (HTML, CSS, Tailwind, JavaScript). I also use AI-assisted workflows (ChatGPT, Claude, Gemini) to streamline research synthesis, copy iteration, and design QA—always aiming for pragmatic, scalable outcomes.…UX/UI Designer and Design Engineer with 15+ years of experience transforming complex product requirements into intuitive, accessible user flows. I balance user needs with business goals and partner closely with stakeholders and development teams to prioritize feasible, high-impact features. I build design systems and component libraries to reduce handoff friction, and I support implementation with front-end skills (HTML, CSS, Tailwind, JavaScript). I also use AI-assisted workflows (ChatGPT, Claude, Gemini) to streamline research synthesis, copy iteration, and design QA—always aiming for pragmatic, scalable outcomes.

ROBERTO RAUL GUTIERREZ OLIVAS

UX Designer, Web Designer, Front-End Developer, +7

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UX/UI Designer and Design Engineer with 15+ years of experience transforming complex product requirements into intuitive, accessible user flows. I balance user needs with business goals and partner closely with stakeholders and development teams to prioritize feasible, high-impact features. I build design systems and component libraries to reduce handoff friction, and I support implementation with front-end skills (HTML, CSS, Tailwind, JavaScript). I also use AI-assisted workflows (ChatGPT, Claude, Gemini) to streamline research synthesis, copy iteration, and design QA—always aiming for pragmatic, scalable outcomes.…UX/UI Designer and Design Engineer with 15+ years of experience transforming complex product requirements into intuitive, accessible user flows. I balance user needs with business goals and partner closely with stakeholders and development teams to prioritize feasible, high-impact features. I build design systems and component libraries to reduce handoff friction, and I support implementation with front-end skills (HTML, CSS, Tailwind, JavaScript). I also use AI-assisted workflows (ChatGPT, Claude, Gemini) to streamline research synthesis, copy iteration, and design QA—always aiming for pragmatic, scalable outcomes.

Available to hire

UX/UI Designer and Design Engineer with 15+ years of experience transforming complex product requirements into intuitive, accessible user flows. I balance user needs with business goals and partner closely with stakeholders and development teams to prioritize feasible, high-impact features.

I build design systems and component libraries to reduce handoff friction, and I support implementation with front-end skills (HTML, CSS, Tailwind, JavaScript). I also use AI-assisted workflows (ChatGPT, Claude, Gemini) to streamline research synthesis, copy iteration, and design QA—always aiming for pragmatic, scalable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Volunteer UX/UI Designer at FON SELP

June 1, 2025 - Present

Volunteer UX/UI Designer for a civic tech platform connecting social allies with institutions and individuals seeking support across Latin America. Restructured UX/UI by improving information architecture and navigation in a complex dual-sided ecosystem (internal volunteers managing requests + external beneficiaries and allies). Designed interactive, high-density data cards, dashboards, and forms with accessibility focus (WCAG/APCA). Built a scalable component library and style guide in Figma to streamline engineering handoff. Collaborated remotely with the Product Owner, stakeholders, and a PHP developer adapting to a PHP/HTML/CSS/JS ecosystem; conducted user interviews and A/B testing to inform design decisions (work in progress).

Digital Product & Brand Designer at CAT SE (Freelance)

January 1, 2024 - Present

Freelance end-to-end digital presence: branding, UX/UI, copywriting, photo editing, asset creation, and front-end development using HTML/CSS/Tailwind. Developed conversion-centered CTAs and UX strategy for parents of pre-teens to build trust and simplify the path to consultation and enrollment. Integrated Hotmart e-commerce and managed ad creatives, social media content, and landing pages to drive acquisition for online courses. Ensured brand consistency across website, social media, and ad campaigns.

Consultant – Brand & Design Strategy at AGROMEGA

July 1, 2014 - Present

Consultant responsible for end-to-end website design and development. Developed and evolved corporate visual identity across digital and print platforms. Designed high-impact promotional assets based on data analysis and business objectives. Implemented brand guidelines for consistency across communications. Supported rebranding projects and seasonal campaigns (2–3 per year).

Senior Designer at Agromega

July 1, 2014 - Present

Responsible for creating the brand image and identity. Increased customer retention and brand recognition by 20% by redesigning key promotional products and visual assets based on user and stakeholders feedback and A/B testing.

Senior UX/UI Designer & Digital Operations at SHOELANDER

May 1, 2014 - Present

Design and management of digital experience across Shopify, MercadoLibre, and Yuju for a catalog of 500+ SKUs. Redesigned promotional landing pages and ran A/B testing to improve conversion and retention. Built and maintained design systems and branding/asset libraries, reducing campaign production time by ~40%. Mentored colleagues in design methodology and accessibility (WCAG/APCA) and developed features based on technical feasibility and business impact.

Senior Designer at Shoelander

May 1, 2014 - Present

Responsible for creating the brand image and identity. Increased customer retention by 35% by redesigning key promotional landing pages and visual assets based on user and stakeholders feedback and A/B testing.

Senior Designer at Freelance

January 1, 2009 - Present

Led 10+ full-cycle digital product launches, resulting in a 25% lift in conversion rates through iterative wireframing, prototyping (Figma), and usability testing. Worked on packaging design, social networks, merch and web design using Figma, Illustrator, Photoshop and Reaper DAW.