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Hi, I'm Roberto Vélez, a dynamic music producer and business administrator with a unique blend of business acumen, digital marketing, and music industry expertise. I've managed multi-million dollar digital marketing budgets, built strategic partnerships with Spotify, Apple Music, YouTube, Amazon Music, and TikTok across 10+ countries, and directed high-impact music productions and live events. I enjoy turning data-driven insights into creative strategies that drive fan engagement and revenue across the music ecosystem.…Hi, I'm Roberto Vélez, a dynamic music producer and business administrator with a unique blend of business acumen, digital marketing, and music industry expertise. I've managed multi-million dollar digital marketing budgets, built strategic partnerships with Spotify, Apple Music, YouTube, Amazon Music, and TikTok across 10+ countries, and directed high-impact music productions and live events. I enjoy turning data-driven insights into creative strategies that drive fan engagement and revenue across the music ecosystem.

Roberto Vélez

Music Producer, Audio Engineer, Sound Engineer, +5

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Hi, I'm Roberto Vélez, a dynamic music producer and business administrator with a unique blend of business acumen, digital marketing, and music industry expertise. I've managed multi-million dollar digital marketing budgets, built strategic partnerships with Spotify, Apple Music, YouTube, Amazon Music, and TikTok across 10+ countries, and directed high-impact music productions and live events. I enjoy turning data-driven insights into creative strategies that drive fan engagement and revenue across the music ecosystem.…Hi, I'm Roberto Vélez, a dynamic music producer and business administrator with a unique blend of business acumen, digital marketing, and music industry expertise. I've managed multi-million dollar digital marketing budgets, built strategic partnerships with Spotify, Apple Music, YouTube, Amazon Music, and TikTok across 10+ countries, and directed high-impact music productions and live events. I enjoy turning data-driven insights into creative strategies that drive fan engagement and revenue across the music ecosystem.

Available to hire

Hi, I’m Roberto Vélez, a dynamic music producer and business administrator with a unique blend of business acumen, digital marketing, and music industry expertise.

I’ve managed multi-million dollar digital marketing budgets, built strategic partnerships with Spotify, Apple Music, YouTube, Amazon Music, and TikTok across 10+ countries, and directed high-impact music productions and live events. I enjoy turning data-driven insights into creative strategies that drive fan engagement and revenue across the music ecosystem.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Streaming Manager at Universal Music Group (Andes & Central America)

November 1, 2021 - Present

Managed strategic relationships with Spotify, Apple Music, YouTube, Amazon Music, TikTok and other digital streaming partners across 10+ countries (Andean, Central America and Caribbean Region). Directed digital marketing strategies with an annual advertising budget of 1.5M USD per year, achieving a 5pp increase in Spotify Top 200 market share. Coordinated promotional activities for priority releases and concerts, enhancing fan engagement and commercial visibility. Designed and implemented automated analytics systems for tracking market share growth opportunities. Contributed to forecasting and planning for digital revenue across 10+ countries, supporting senior management and identifying improvement opportunities.

Music Producer and Audio Engineer at Liaka 03 Studio

September 1, 2019 - October 2, 2021

Created end-to-end audio productions (composition, recording, mixing and mastering) for more than 50 commercial tracks and jingles used by brands such as Forever 21, Movistar, Falabella, Bimbo, Nescafe, among others. Delivered audio production (sound design, voice directing, recording) for radio and TV spots with national and international reach. Researched links between colors, emotions, and tonalities, creating a composition manual to guide music production based on conceptual frameworks.

Assistant Live Event Production Assistant at Arbol Naranja

November 1, 2018 - August 2, 2019

Assisted general producers in executing live events of massive attendance such as Festival Estereo Picnic, Sonar Bogota, Baum Festival, among many others. Coordinated logistics for 300+ international and national A-C tier artists, including travel, accommodation, and legal documentation. Managed the full budget lifecycle for Festival Estereo Picnic, Colombia’s largest private music festival, coordinating financial operations across 100+ participating brands, including sponsors, restaurants and suppliers. Led the research and implementation of a task management and CRM platform.