I’m a multidisciplinary graphic designer and art director with over 20 years of experience crafting visual identities, branding, editorial design, digital campaigns, and marketing assets. Alongside my commercial career, I produce and release electronic music under The Sneakies Collective, giving me first-hand experience in developing cover artwork, promotional visuals, typography, and cohesive visual identities for music releases. I thrive in collaborative environments, respond well to feedback, and consistently deliver work that meets both creative and commercial objectives. I specialize in creating distinctive artwork that connects with an artist’s vision while performing across streaming platforms, social media, and digital marketing channels. By combining Adobe Creative Suite with modern AI-assisted design workflows, I deliver original concepts, custom graphics, and release-ready assets with a strong focus on quality, creativity, and attention to detail.

Conrad Robertson

I’m a multidisciplinary graphic designer and art director with over 20 years of experience crafting visual identities, branding, editorial design, digital campaigns, and marketing assets. Alongside my commercial career, I produce and release electronic music under The Sneakies Collective, giving me first-hand experience in developing cover artwork, promotional visuals, typography, and cohesive visual identities for music releases. I thrive in collaborative environments, respond well to feedback, and consistently deliver work that meets both creative and commercial objectives. I specialize in creating distinctive artwork that connects with an artist’s vision while performing across streaming platforms, social media, and digital marketing channels. By combining Adobe Creative Suite with modern AI-assisted design workflows, I deliver original concepts, custom graphics, and release-ready assets with a strong focus on quality, creativity, and attention to detail.

Available to hire

I’m a multidisciplinary graphic designer and art director with over 20 years of experience crafting visual identities, branding, editorial design, digital campaigns, and marketing assets. Alongside my commercial career, I produce and release electronic music under The Sneakies Collective, giving me first-hand experience in developing cover artwork, promotional visuals, typography, and cohesive visual identities for music releases.

I thrive in collaborative environments, respond well to feedback, and consistently deliver work that meets both creative and commercial objectives. I specialize in creating distinctive artwork that connects with an artist’s vision while performing across streaming platforms, social media, and digital marketing channels. By combining Adobe Creative Suite with modern AI-assisted design workflows, I deliver original concepts, custom graphics, and release-ready assets with a strong focus on quality, creativity, and attention to detail.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Beginner
Afrikaans
Fluent

Work Experience

Creative Director at O Mundo Encantado das Lavandas
January 1, 2026 - Present
Led the creative direction of a children's storybook, defining the overall visual tone and narrative feel; collaborated closely with the author to shape story flow, pacing, and clarity for a young audience; directed illustration style and visual consistency across all pages; structured the book layout including text, images, and supporting content; refined copy for readability, tone, and cohesion; prepared final files for publishing.
Product Owner (WordPress) at Escola Raquel Costa
January 1, 2026 - Present
Led development of a multilingual WordPress website using Elementor and WooCommerce; implemented WPML for site structure in Portuguese and English; managed staging and live environments, including deployment and testing workflows; integrated IfThen Pay (Multibanco) payment system and checkout flows; defined site taxonomy, content architecture, and blog structure for scalability; improved mobile and desktop UX through layout optimization; coordinated content migration and translation with stakeholders to align structure and content strategy.
Senior Content Manager - Unilever (Adobe Experience Manager) at Unilever
May 1, 2020 - October 31, 2021
Managed enterprise CMS workflows and permissions across regional teams; collaborated with SEO, development, and content teams to optimize site performance and visibility; troubleshot CMS issues and coordinated technical fixes with platform support and developers; recruited and onboarded new regional Web Content Managers; created and updated training materials; provided technical support during launch activities; coordinated with external tech teams for issue resolution; led team management, goal setting, and monthly catch-up meetings.
Content Manager - Unilever (Adobe Experience Manager) at Unilever
January 1, 2017 - April 30, 2020
Content creation and management for Tresemmé and Sunsilk websites; worked closely with Project Manager to anticipate issues and resolve them; risk management and issue resolution; ensured consistent content quality and alignment with brand guidelines across sites.
Freelance Art Director at Mullen Lowe Group
November 1, 2016 - December 31, 2016
Led creative direction for client deliverables, including campaign visuals and asset production; collaborated with the creative team to develop concepts and maintain cohesive brand language; prepared client-facing materials and ensured timely delivery of assets.
Senior Graphic Designer at Saints Branding & Design
June 1, 2015 - August 31, 2016
Relaunched brand identities; produced both print and digital communications; managed web development projects; contributed to concept development for TV and other media; delivered cohesive brand experiences across channels.
Head of Design at Fabriek Digital Design & Publishing
March 1, 2012 - May 31, 2015
Oversaw business and studio management; mentored and collaborated with teams; delivered multidisciplinary design solutions across print, digital, and publishing projects.
3D POS Designer / Studio Manager at Intermarketing Studio
January 1, 2009 - December 31, 2012
Created 3D POS designs; CRM and workflow management; led studio operations and project delivery for retail campaigns.
Production Manager - Firefly Animation at Firefly Animation
January 1, 2008 - December 31, 2009
Studio management; oversaw project life cycle from storyboard to final production; coordinated teams and timelines to deliver animation assets on schedule.
Senior Designer at PwC South Africa
January 1, 1999 - December 31, 2008
Brand-compliant design work across multiple brands; development of in-house multimedia capabilities; three-month secondment to PwC New York for global multimedia guidelines.

Education

N4 Fine Arts (Foundation) at Parktown College for Vocational Education
January 1, 1996 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet