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I’m Conrad Robertson, a creative director and brand & content production specialist based in Porto, Portugal, with 20+ years of experience across brand design, digital products, and motion/visual communication. I help translate complex ideas into clear, engaging visuals—covering branding, social media, video, motion graphics, and web design—while keeping everything consistent with strong design systems and high-quality creative output. I thrive in fast-moving, collaborative environments where I can take ownership from concept through delivery. My background spans enterprise content operations and technical project leadership, plus hands-on creative direction like multilingual WordPress/eCommerce builds and children’s storybook art direction. I’m especially passionate about thoughtful, performance-focused design that strengthens products, builds community, and communicates technical concepts with clarity.…I’m Conrad Robertson, a creative director and brand & content production specialist based in Porto, Portugal, with 20+ years of experience across brand design, digital products, and motion/visual communication. I help translate complex ideas into clear, engaging visuals—covering branding, social media, video, motion graphics, and web design—while keeping everything consistent with strong design systems and high-quality creative output. I thrive in fast-moving, collaborative environments where I can take ownership from concept through delivery. My background spans enterprise content operations and technical project leadership, plus hands-on creative direction like multilingual WordPress/eCommerce builds and children’s storybook art direction. I’m especially passionate about thoughtful, performance-focused design that strengthens products, builds community, and communicates technical concepts with clarity.

Conrad Robertson

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I’m Conrad Robertson, a creative director and brand & content production specialist based in Porto, Portugal, with 20+ years of experience across brand design, digital products, and motion/visual communication. I help translate complex ideas into clear, engaging visuals—covering branding, social media, video, motion graphics, and web design—while keeping everything consistent with strong design systems and high-quality creative output. I thrive in fast-moving, collaborative environments where I can take ownership from concept through delivery. My background spans enterprise content operations and technical project leadership, plus hands-on creative direction like multilingual WordPress/eCommerce builds and children’s storybook art direction. I’m especially passionate about thoughtful, performance-focused design that strengthens products, builds community, and communicates technical concepts with clarity.…I’m Conrad Robertson, a creative director and brand & content production specialist based in Porto, Portugal, with 20+ years of experience across brand design, digital products, and motion/visual communication. I help translate complex ideas into clear, engaging visuals—covering branding, social media, video, motion graphics, and web design—while keeping everything consistent with strong design systems and high-quality creative output. I thrive in fast-moving, collaborative environments where I can take ownership from concept through delivery. My background spans enterprise content operations and technical project leadership, plus hands-on creative direction like multilingual WordPress/eCommerce builds and children’s storybook art direction. I’m especially passionate about thoughtful, performance-focused design that strengthens products, builds community, and communicates technical concepts with clarity.

Available to hire

I’m Conrad Robertson, a creative director and brand & content production specialist based in Porto, Portugal, with 20+ years of experience across brand design, digital products, and motion/visual communication. I help translate complex ideas into clear, engaging visuals—covering branding, social media, video, motion graphics, and web design—while keeping everything consistent with strong design systems and high-quality creative output.

I thrive in fast-moving, collaborative environments where I can take ownership from concept through delivery. My background spans enterprise content operations and technical project leadership, plus hands-on creative direction like multilingual WordPress/eCommerce builds and children’s storybook art direction. I’m especially passionate about thoughtful, performance-focused design that strengthens products, builds community, and communicates technical concepts with clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Intermediate

Afrikaans

Fluent

Work Experience

Creative Director at O Mundo Encantado das Lavandas

January 1, 2026 - Present

Led the creative direction of a children's storybook, defining the overall visual tone and narrative feel; collaborated closely with the author to shape story flow, pacing, and clarity for a young audience; directed illustration style and visual consistency across all pages; structured the book layout including text, images, and supporting content; refined copy for readability, tone, and cohesion; prepared final files for publishing.

Product Owner (WordPress) at Escola Raquel Costa

January 1, 2026 - Present

Led development of a multilingual WordPress website using Elementor and WooCommerce; implemented WPML for site structure in Portuguese and English; managed staging and live environments, including deployment and testing workflows; integrated IfThen Pay (Multibanco) payment system and checkout flows; defined site taxonomy, content architecture, and blog structure for scalability; improved mobile and desktop UX through layout optimization; coordinated content migration and translation with stakeholders to align structure and content strategy.

Technical Lead - H&M (Adobe Experience Manager) at OLIVER+

October 1, 2021 - June 1, 2024

Managed enterprise-level CMS workflows and permissions across multiple regional teams. Collaborated with SEO, development, and content teams to optimize site performance and visibility. Troubleshot CMS issues and coordinated technical fixes with platform support and developers. Recruited new Web Content Managers across regions and markets, trained and onboarded new regional managers, and created/updated training materials. Provided technical support during launches and coordinated with H&M tech teams for issue resolution, including team management, goal setting, and monthly catch-up calls.

Technical Lead - H&M (Adobe Experience Manager) [Adobe Experience Manager (AEM)] at OLIVIER +

October 1, 2021 - June 1, 2024

Managed enterprise CMS workflows and permissions across multiple regional teams. Collaborated with SEO, development, and content teams to optimize site performance and visibility, troubleshot CMS issues, and coordinated technical fixes with platform support and developers. Recruited and onboarded new Web Content Managers across regions and updated training materials. Provided technical support during launch activities and coordinated with the H&M tech team for issue resolution. Led team management, goal setting, and monthly catch-up calls.

Senior Content Manager - Unilever (Adobe Experience Manager) at OLIVER+

May 1, 2020 - October 1, 2021

Managed and optimized Unilever websites through content operations and best-practice production processes. Supported project planning and scheduling, communicated regular project status, and handled quality assurance and risk management. Worked collaboratively to keep teams motivated and aligned on content delivery goals.

Senior Content Manager - Unilever (Adobe Experience Manager) [Adobe Experience Manager (AEM)] at OLIVIER +

May 1, 2020 - October 1, 2021

Owned content management and optimization for Unilever websites, implementing best-practice production processes. Planned and scheduled projects, maintained regular communication on project status, and performed quality assurance and risk management. Collaborated with the team to support motivation and delivery outcomes.

Senior Content Manager - Unilever (Adobe Experience Manager) at Unilever

May 1, 2020 - October 31, 2021

Managed enterprise CMS workflows and permissions across regional teams; collaborated with SEO, development, and content teams to optimize site performance and visibility; troubleshot CMS issues and coordinated technical fixes with platform support and developers; recruited and onboarded new regional Web Content Managers; created and updated training materials; provided technical support during launch activities; coordinated with external tech teams for issue resolution; led team management, goal setting, and monthly catch-up meetings.

Content Manager - Unilever (Adobe Experience Manager) at OLIVER+

January 1, 2017 - April 1, 2020

Created and managed content for Tresmmé and Sun silk websites, working closely with the Project Manager to anticipate and resolve issues. Managed risk and ensured content delivery continuity within the broader Adobe Experience Manager workflow environment.

Content Manager - Unilever (Adobe Experience Manager) [Adobe Experience Manager (AEM)] at OLIVIER +

January 1, 2017 - April 1, 2020

Managed content creation and updates for Tresmémie and Sunsilk websites. Worked closely with the Project Manager, proactively anticipated issues, and supported timely resolution. Handled risk management throughout content operations.

Content Manager - Unilever (Adobe Experience Manager) at Unilever

January 1, 2017 - April 30, 2020

Content creation and management for Tresemmé and Sunsilk websites; worked closely with Project Manager to anticipate issues and resolve them; risk management and issue resolution; ensured consistent content quality and alignment with brand guidelines across sites.

Freelance Art Director at Mullen Lowe Group

November 1, 2016 - December 31, 2016

Led creative direction for client deliverables, including campaign visuals and asset production; collaborated with the creative team to develop concepts and maintain cohesive brand language; prepared client-facing materials and ensured timely delivery of assets.

Senior Graphic Designer at Saints Branding & Design

June 1, 2015 - August 31, 2016

Relaunched brand identities; produced both print and digital communications; managed web development projects; contributed to concept development for TV and other media; delivered cohesive brand experiences across channels.

Head of Design at Fabriek Digital Design & Publishing

March 1, 2012 - May 31, 2015

Oversaw business and studio management; mentored and collaborated with teams; delivered multidisciplinary design solutions across print, digital, and publishing projects.

Intermarketing Studio Manager / 3D POS Designer at Intermarketing

January 1, 2009 - January 1, 2012

Created 3D POS design work and supported CRM implementation for workflow management.

Intermarket Studio Manager / 3D POS Designer at Intermarket

January 1, 2009 - January 1, 2012

Produced 3D POS designs and supported CRM implementation for workflow management.

3D POS Designer / Studio Manager at Intermarketing Studio

January 1, 2009 - December 31, 2012

Created 3D POS designs; CRM and workflow management; led studio operations and project delivery for retail campaigns.

Firefly Animation Production Manager at Firefly Animation

January 1, 2008 - January 1, 2009

Managed the studio and handled project lifecycle management from storyboarding through to final production.

Production Manager - Firefly Animation at Firefly Animation

January 1, 2008 - December 31, 2009

Studio management; oversaw project life cycle from storyboard to final production; coordinated teams and timelines to deliver animation assets on schedule.

Senior Designer at PwC South Africa

January 1, 1999 - December 31, 2008

Brand-compliant design work across multiple brands; development of in-house multimedia capabilities; three-month secondment to PwC New York for global multimedia guidelines.