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I'm a marketing professional with 10 years of experience in SaaS and digital media companies. I'm skilled at launching products, building brands, and growing revenue through data-driven go-to-market strategies. I partner with sales and product teams to deliver messaging that resonates, content that converts, and campaigns that scale. I've led GTM initiatives and SEO programs for RG.ORG, Go Local Interactive, Agile PT, and GrowSurf, driving traffic, conversions, and revenue. My work has delivered measurable client outcomes, including +25% revenue and +60% organic traffic growth at Go Local Interactive; +30% conversion lift at Agile PT; and +300% website traffic growth at GrowSurf, through content strategy and thoughtful go-to-market execution.…I'm a marketing professional with 10 years of experience in SaaS and digital media companies. I'm skilled at launching products, building brands, and growing revenue through data-driven go-to-market strategies. I partner with sales and product teams to deliver messaging that resonates, content that converts, and campaigns that scale. I've led GTM initiatives and SEO programs for RG.ORG, Go Local Interactive, Agile PT, and GrowSurf, driving traffic, conversions, and revenue. My work has delivered measurable client outcomes, including +25% revenue and +60% organic traffic growth at Go Local Interactive; +30% conversion lift at Agile PT; and +300% website traffic growth at GrowSurf, through content strategy and thoughtful go-to-market execution.

Robert Henrichs

Marketing Strategist, Growth Marketer, Marketing Consultant, +7

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I'm a marketing professional with 10 years of experience in SaaS and digital media companies. I'm skilled at launching products, building brands, and growing revenue through data-driven go-to-market strategies. I partner with sales and product teams to deliver messaging that resonates, content that converts, and campaigns that scale. I've led GTM initiatives and SEO programs for RG.ORG, Go Local Interactive, Agile PT, and GrowSurf, driving traffic, conversions, and revenue. My work has delivered measurable client outcomes, including +25% revenue and +60% organic traffic growth at Go Local Interactive; +30% conversion lift at Agile PT; and +300% website traffic growth at GrowSurf, through content strategy and thoughtful go-to-market execution.…I'm a marketing professional with 10 years of experience in SaaS and digital media companies. I'm skilled at launching products, building brands, and growing revenue through data-driven go-to-market strategies. I partner with sales and product teams to deliver messaging that resonates, content that converts, and campaigns that scale. I've led GTM initiatives and SEO programs for RG.ORG, Go Local Interactive, Agile PT, and GrowSurf, driving traffic, conversions, and revenue. My work has delivered measurable client outcomes, including +25% revenue and +60% organic traffic growth at Go Local Interactive; +30% conversion lift at Agile PT; and +300% website traffic growth at GrowSurf, through content strategy and thoughtful go-to-market execution.

Available to hire

I’m a marketing professional with 10 years of experience in SaaS and digital media companies. I’m skilled at launching products, building brands, and growing revenue through data-driven go-to-market strategies. I partner with sales and product teams to deliver messaging that resonates, content that converts, and campaigns that scale.

I’ve led GTM initiatives and SEO programs for RG.ORG, Go Local Interactive, Agile PT, and GrowSurf, driving traffic, conversions, and revenue. My work has delivered measurable client outcomes, including +25% revenue and +60% organic traffic growth at Go Local Interactive; +30% conversion lift at Agile PT; and +300% website traffic growth at GrowSurf, through content strategy and thoughtful go-to-market execution.

Skills

Lead Nurturing

Copywriting

Web Design

Experience Level

Lead Nurturing

Expert

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Head of GTM Strategy & SEO, North America at MetaReviews, Inc. (RG.ORG)

January 1, 2023 - November 5, 2025

Own full-funnel marketing strategy and SEO for a portfolio of high-value websites in the sports betting space. Developed keyword and content playbooks that captured Top 10 U.S. rankings for competitive search terms. Built data-driven acquisition funnels to expand reach in regulated markets across multiple states. Collaborated cross-functionally with product, engineering, and design teams to launch new features and campaigns. Spearheaded SEO/content initiatives across teams, coordinating workflows and ensuring alignment on deliverables.

Senior Marketing Strategist at Go Local Interactive

January 1, 2023 - January 1, 2023

Designed and executed marketing strategies for 15+ SMB and enterprise clients across diverse industries. Built content frameworks and optimization processes that scaled across dozens of client accounts. Increased organic visibility by 60% and drove +25% YoY revenue growth for multiple clients. Implemented analytics and reporting dashboards that allowed clients to tie marketing directly to ROI. Partnered with account teams to deliver workshops and training for client executives. Assisted in onboarding and coaching junior team members, ensuring consistent strategy execution across accounts.

Marketing Consultant at Agile PT

January 1, 2023 - January 1, 2023

Repositioned brand to emphasize clinical expertise and digital convenience, improving trust with patients. Optimized website UX and landing pages, lifting patient inquiry conversion rates by 30%. Built referral marketing campaigns that strengthened relationships with doctors and generated new leads. Developed ongoing blog and video content strategy to capture local search demand and educate patients.

Marketing Manager at Simplifyy (BuzzCRS)

January 1, 2020 - January 1, 2020

Led B2B marketing efforts for property management SaaS platform, aligning messaging to target owners and operators. Produced sales enablement assets including pitch decks, one-pagers, and case studies to support enterprise deals. Launched C-suite thought-leadership program, securing podcast appearances, bylines, and speaking events. Built demand gen campaigns that contributed to double-digit increases in inbound leads. Managed a team of 2 marketing coordinators, delegating tasks and overseeing campaign execution. Coordinated with product, sales, and customer success teams to align GTM efforts with business priorities.

Marketing Consultant at GrowSurf

December 31, 2021 - December 31, 2021

Designed content marketing approach for referral platform, with focus on SaaS trial-to-paid conversion. Produced case studies, tutorials, and educational blogs that drove a 300% increase in organic traffic. Built lifecycle nurture campaigns targeting trial users, reducing churn and improving upgrade rates. Managed and directed a team of freelance content writers, overseeing editorial strategy and quality standards. Partnered with product and customer success to integrate user feedback into content campaigns.