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I’m Robin Casserly, a creative designer and head of media with 6+ years of experience building brands through compelling visual content. I capture and edit videos across multiple fitness and community clients, creating workout highlights, client testimonials, and promotional campaigns that feel consistent and on-brand. I also design social media graphics and printed marketing materials, including grand opening packages and other campaign assets. In my current hybrid role as Head of Media at SETS, I help clients develop and maintain their individual branding/style standards across platforms—so every post, video, and printed piece works together as one cohesive story.…I’m Robin Casserly, a creative designer and head of media with 6+ years of experience building brands through compelling visual content. I capture and edit videos across multiple fitness and community clients, creating workout highlights, client testimonials, and promotional campaigns that feel consistent and on-brand. I also design social media graphics and printed marketing materials, including grand opening packages and other campaign assets. In my current hybrid role as Head of Media at SETS, I help clients develop and maintain their individual branding/style standards across platforms—so every post, video, and printed piece works together as one cohesive story.

Robin Casserly

Creative Director, Video Editor, Film Director, +4

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I’m Robin Casserly, a creative designer and head of media with 6+ years of experience building brands through compelling visual content. I capture and edit videos across multiple fitness and community clients, creating workout highlights, client testimonials, and promotional campaigns that feel consistent and on-brand. I also design social media graphics and printed marketing materials, including grand opening packages and other campaign assets. In my current hybrid role as Head of Media at SETS, I help clients develop and maintain their individual branding/style standards across platforms—so every post, video, and printed piece works together as one cohesive story.…I’m Robin Casserly, a creative designer and head of media with 6+ years of experience building brands through compelling visual content. I capture and edit videos across multiple fitness and community clients, creating workout highlights, client testimonials, and promotional campaigns that feel consistent and on-brand. I also design social media graphics and printed marketing materials, including grand opening packages and other campaign assets. In my current hybrid role as Head of Media at SETS, I help clients develop and maintain their individual branding/style standards across platforms—so every post, video, and printed piece works together as one cohesive story.

Available to hire

I’m Robin Casserly, a creative designer and head of media with 6+ years of experience building brands through compelling visual content. I capture and edit videos across multiple fitness and community clients, creating workout highlights, client testimonials, and promotional campaigns that feel consistent and on-brand.

I also design social media graphics and printed marketing materials, including grand opening packages and other campaign assets. In my current hybrid role as Head of Media at SETS, I help clients develop and maintain their individual branding/style standards across platforms—so every post, video, and printed piece works together as one cohesive story.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Media at SETS Hybrid Training

February 1, 2025 - Present

Capture and create content across multiple locations for clients including SETS, The Body Lab, AMP’D Fitness, Giusseppe’s Pizza, and Girl Scouts of the Jersey Shore. Shoot and edit branding videos, client testimonials, and promotions. Design graphics for social media, websites, email campaigns, and printed marketing materials, while helping each client define and maintain a consistent brand style across platforms.

Creative Director at Stormin’ Arts Productions

May 1, 2019 - January 31, 2025

Lead creative direction for productions, overseeing visual storytelling and brand presentation. Drive the development and execution of creative concepts in support of diverse clients, with a focus on cohesive results across video and marketing materials.