Rob Wellon is a strategic marketing consultant specializing in revenue-driven growth, lead generation systems, and conversion optimization. With a strong foundation in sales process design and performance execution, he helps businesses turn marketing efforts into measurable, scalable results. Rob partners with companies to diagnose pipeline gaps, strengthen customer acquisition strategies, and implement structured follow-up frameworks that increase close rates and lifetime value. His approach blends data-driven marketing strategy with operational discipline — ensuring that campaigns don’t just generate attention, but produce revenue. With experience building outbound systems, refining messaging, and aligning marketing with sales execution, Rob focuses on practical solutions that drive ROI. He is known for his clear communication, accountability, and ability to simplify complex marketing challenges into actionable growth plans. Rob works best with growth-minded organizations ready to implement structure, optimize performance, and scale with intention.

Rob Wellon is a strategic marketing consultant specializing in revenue-driven growth, lead generation systems, and conversion optimization. With a strong foundation in sales process design and performance execution, he helps businesses turn marketing efforts into measurable, scalable results. Rob partners with companies to diagnose pipeline gaps, strengthen customer acquisition strategies, and implement structured follow-up frameworks that increase close rates and lifetime value. His approach blends data-driven marketing strategy with operational discipline — ensuring that campaigns don’t just generate attention, but produce revenue. With experience building outbound systems, refining messaging, and aligning marketing with sales execution, Rob focuses on practical solutions that drive ROI. He is known for his clear communication, accountability, and ability to simplify complex marketing challenges into actionable growth plans. Rob works best with growth-minded organizations ready to implement structure, optimize performance, and scale with intention.

Available to hire

Rob Wellon is a strategic marketing consultant specializing in revenue-driven growth, lead generation systems, and conversion optimization. With a strong foundation in sales process design and performance execution, he helps businesses turn marketing efforts into measurable, scalable results.

Rob partners with companies to diagnose pipeline gaps, strengthen customer acquisition strategies, and implement structured follow-up frameworks that increase close rates and lifetime value. His approach blends data-driven marketing strategy with operational discipline — ensuring that campaigns don’t just generate attention, but produce revenue.

With experience building outbound systems, refining messaging, and aligning marketing with sales execution, Rob focuses on practical solutions that drive ROI. He is known for his clear communication, accountability, and ability to simplify complex marketing challenges into actionable growth plans.

Rob works best with growth-minded organizations ready to implement structure, optimize performance, and scale with intention.

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Work Experience

Head of Media, Paid at Wellon & Woo
June 1, 2019 - Present
Marketing agency leadership focusing on user experiences and results-driven websites. Responsible for managing clients’ advertising operations—messaging, placement, and timely offers—plus building custom dashboards for leads, impressions, and spend. Develops KPI-driven performance reporting, tracks MoM/WoW/YoY gaps, and identifies optimization opportunities tailored to each client’s goals.
Director, Digital Performance Marketing at Tank Design
September 1, 2013 - February 1, 2021
Led digital performance and marketing strategies for global agency clients (e.g., Facebook, FedEx, Deloitte, Aetna, IBM, LiveNation, Dooney & Bourke, LogMeIn, State Street, MDLIVE, Northern Trust). Built market strategies for consumer products (notably Smile Care Club) and managed cross-functional teams across Marketing Strategy, Research & Insights, Digital Strategy, and Campaign Execution. Mentored local and remote staff, conducted market/competitive analyses, and crafted messaging and positioning to drive growth.
Associate Media Director at Response Mine Interactive (RMI)
May 1, 2012 - September 1, 2013
Led and managed the Media Team with a focus on display and PPC across multi-million dollar spends. Leveraged consumer leads via third-party software to segment personas, driving messaging and landing page optimization. Oversaw performance analytics and strategic adjustments to maximize ROAS.
Media Supervisor, Display & Paid Search at Response Mine Interactive (RMI)
May 1, 2010 - May 1, 2012
Contractor responsible for supervising display and paid search initiatives, shaping messaging and campaign execution to optimize performance.
Contractor at Response Mine Interactive (RMI)
March 1, 2009 - August 1, 2009
Contractor role contributing to display and PPC initiatives across campaigns.
Senior Interactive Media Planner at BKV
August 1, 2009 - May 1, 2010
Focused on SEM, Analytics, and Email Distribution. Managed SEO efforts and data-driven media planning for Fortune 500 clients and nonprofits.
Online Marketing and Brand Manager at PINNACLE PROMOTIONS
January 1, 2007 - January 1, 2009
Led all interactive strategies including PPC, email campaigns, SEO, lead generation, and site analytics. Directed a media team with multi-million spends and managed website content as Brand Manager.
Marketing Manager at BLUEPRINT FOR LIFE
January 1, 2005 - January 1, 2007
Managed marketing efforts across channels and drove brand initiatives for growth and engagement.

Education

Bachelor of Arts in Advertising at The University of Georgia
January 11, 2030 - January 1, 1999
Bachelor of Arts in Advertising at The University of Georgia
January 11, 2030 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other