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I'm Robyn Merkel, a marketing professional with a passion for growth. I specialize in brand development, digital marketing, CRM optimization, and PPC advertising strategies. Over the years I have planned and executed internal and external events, launched social media campaigns, and coordinated tradeshow appearances to boost brand awareness. I thrive on collaboration with cross-functional teams, leading marketing initiatives for both B2B and B2C audiences, and designing customer programs like rewards and loyalty. I believe in data-driven decision-making, continuous learning, and creating engaging experiences across digital and live channels.…I'm Robyn Merkel, a marketing professional with a passion for growth. I specialize in brand development, digital marketing, CRM optimization, and PPC advertising strategies. Over the years I have planned and executed internal and external events, launched social media campaigns, and coordinated tradeshow appearances to boost brand awareness. I thrive on collaboration with cross-functional teams, leading marketing initiatives for both B2B and B2C audiences, and designing customer programs like rewards and loyalty. I believe in data-driven decision-making, continuous learning, and creating engaging experiences across digital and live channels.

Robyn Merkel

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Robyn Merkel, a marketing professional with a passion for growth. I specialize in brand development, digital marketing, CRM optimization, and PPC advertising strategies. Over the years I have planned and executed internal and external events, launched social media campaigns, and coordinated tradeshow appearances to boost brand awareness. I thrive on collaboration with cross-functional teams, leading marketing initiatives for both B2B and B2C audiences, and designing customer programs like rewards and loyalty. I believe in data-driven decision-making, continuous learning, and creating engaging experiences across digital and live channels.…I'm Robyn Merkel, a marketing professional with a passion for growth. I specialize in brand development, digital marketing, CRM optimization, and PPC advertising strategies. Over the years I have planned and executed internal and external events, launched social media campaigns, and coordinated tradeshow appearances to boost brand awareness. I thrive on collaboration with cross-functional teams, leading marketing initiatives for both B2B and B2C audiences, and designing customer programs like rewards and loyalty. I believe in data-driven decision-making, continuous learning, and creating engaging experiences across digital and live channels.

Available to hire

I’m Robyn Merkel, a marketing professional with a passion for growth. I specialize in brand development, digital marketing, CRM optimization, and PPC advertising strategies. Over the years I have planned and executed internal and external events, launched social media campaigns, and coordinated tradeshow appearances to boost brand awareness.

I thrive on collaboration with cross-functional teams, leading marketing initiatives for both B2B and B2C audiences, and designing customer programs like rewards and loyalty. I believe in data-driven decision-making, continuous learning, and creating engaging experiences across digital and live channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Lead - Contract Position at Metalogic Inspection Services

October 1, 2013 - June 30, 2014

Led rebranding of the company including website redesign. Launched Facebook company page and digital advertising strategy. Updated CRM database. Coordinated all company tradeshows and events.

Marketing Lead - Contract Position at Civeo (formerly PT Group)

October 1, 2012 - October 1, 2013

Developed and implemented marketing strategies, plans and budgets. Responsible for internal marketing strategies with numerous departments and sister companies. Managed social media and collaborated with digital marketing agency on search engine optimization, online advertising and website redevelopment.

Marketing Manager at Geway Casinos & Entertainment

December 1, 2007 - July 1, 2012

Acted as marketing manager while position was vacant. Managed planning and implementation of all events and VIP functions. Oversaw guest services department. Responsible for developing and launching new player rewards program. Created social media streams for brand awareness and advertising specials events.