Volodymyr Zelenskyi

Led the digital transformation from offline to online for a $1.5B manufacturing conglomerate, building a new D2C ecommerce model. Defined pricing, positioning, and value propositions for online customers. Designed the first D2C store on Horoshop platform; implemented SEO, Google Merchant Center, GA4, GTM, and enhanced ecommerce analytics. Planned and executed initial Google and Meta campaigns; tested new customer acquisition funnels; achieved ROAS 210% in the first month. Built unit economics model and key KPIs for profitability; achieved positive ROI by month 4 and stabilized daily online sales. Collaborated with sales and design teams to launch promos, upsells, and bundles increasing AOV by 25%.

Led a full-scale digital transformation for a luxury real estate client, building a multi-channel acquisition strategy and optimizing performance across Google, Meta, and YouTube. Implemented ROAS-focused funnel optimization, cross-functional collaboration, and end-to-end analytics to drive scalable growth in Poland, UAE, and Ukraine.

Led a full-scale digital transformation of a wholesale perfume manufacturer into a D2C eCommerce brand, building a new retail model from scratch. Drove market research, pricing, and positioning; designed the first D2C store (Horoshop), implemented SEO, Google Merchant Center, GA4 tracking, and enhanced ecommerce analytics. Planned and launched Google and Meta campaigns, testing acquisition funnels achieving ROAS 210% in month 1. Built unit economics model (price, CAC, AOV, margins) and KPIs to reach profitability; achieved ROI by month 4 and 20% LTV repeat purchasers. Collaborated with Sales and Design teams to launch promotions, upsells, and bundles, increasing AOV by 25%.