Volodymyr Zelenskyi

Performance Marketing & Digital Growth Manager at Flexmerch Corp – International Print-on-Demand Ecommerce Platform (Europe / UK / USA)

Led the digital transformation from offline to online for a $1.5B manufacturing conglomerate, building a new D2C ecommerce model. Defined pricing, positioning, and value propositions for online customers. Designed the first D2C store on Horoshop platform; implemented SEO, Google Merchant Center, GA4, GTM, and enhanced ecommerce analytics. Planned and executed initial Google and Meta campaigns; tested new customer acquisition funnels; achieved ROAS 210% in the first month. Built unit economics model and key KPIs for profitability; achieved positive ROI by month 4 and stabilized daily online sales. Collaborated with sales and design teams to launch promos, upsells, and bundles increasing AOV by 25%.

Performance Marketing & Growth Manager at International Real Estate Agency (NDA) – Luxury Segment

Led a full-scale digital transformation for a luxury real estate client, building a multi-channel acquisition strategy and optimizing performance across Google, Meta, and YouTube. Implemented ROAS-focused funnel optimization, cross-functional collaboration, and end-to-end analytics to drive scalable growth in Poland, UAE, and Ukraine.

Performance Marketing & Digital Growth Manager at Flexmerch Corp – International Print-on-Demand E-commerce Platform

Led a full-scale digital transformation of a wholesale perfume manufacturer into a D2C eCommerce brand, building a new retail model from scratch. Drove market research, pricing, and positioning; designed the first D2C store (Horoshop), implemented SEO, Google Merchant Center, GA4 tracking, and enhanced ecommerce analytics. Planned and launched Google and Meta campaigns, testing acquisition funnels achieving ROAS 210% in month 1. Built unit economics model (price, CAC, AOV, margins) and KPIs to reach profitability; achieved ROI by month 4 and 20% LTV repeat purchasers. Collaborated with Sales and Design teams to launch promotions, upsells, and bundles, increasing AOV by 25%.

Led a full-scale digital transformation of a wholesale perfume manufacturer into a D2C eCommerce brand; built new retail infrastructure from scratch; defined pricing, positioning, and value propositions for online customers; designed the first D2C online store and implemented SEO, GA4 tracking, and eCommerce analytics; planned and executed initial Google and Meta Ads campaigns; developed unit economics and key financial KPIs to achieve early profitability; achieved ROI within four months and increased AOV and repeat-purchase rates through promotions and bundles; collaborated with internal teams to launch promotions and upsells that boosted top-line performance.

Shopify Digital Marketing Lead at Jolie Parfum – Perfume Brand (Ukraine)

Built and launched three Shopify-based online stores; designed a full-funnel performance strategy for multiple EU markets. Managed $5K–$6K monthly ad budgets on Google and Meta, focusing on new market entry and sales scalability. Implemented end-to-end tracking (GA4, GTM, Facebook Pixel) and integrated Commerce to improve data accuracy by ~40%. Created and optimized Search, Shopping, and Performance Max campaigns, achieving ROAS of 4.4 in Sweden and >180% in emerging markets.

Performance Marketing Manager (Google & Meta Ads) at Flexmerch Corp – International Print-on-Demand E-commerce Platform

Led a multi-channel transformation and growth initiative for a D2C eCommerce platform supporting Europe, UK, and USA. Built out a scalable growth framework, integrated GA4, enhanced eCommerce analytics, and executed end-to-end tracking. Implemented multi-channel campaigns, A/B testing, and funnel optimization to drive consistent ROAS improvements and profitability. Coordinated with internal teams to launch promotional campaigns, upsells, and bundles, boosting AOV and overall ROAS.

Digital Marketing & Growth Strategist (Google & Meta Ads) at UGPS Group – International Manufacturing & Packaging Corp (Ukraine/Poland)

Developed a multi-channel digital marketing and growth strategy for industrial B2B audiences; built a multi-channel acquisition system (Google Ads, Meta Ads, GA4, CRM). Targeted industrial decision-makers with high specificity; launched cross-channel campaigns and expanded EU/MEA market presence.

Digital Marketing & Growth Strategist (Google & Meta Ads) at UGPS Group – International Manufacturing & Packaging Corporation (Ukraine / Poland)

Revived regional medical clinic with a full rebranding and relocation by building a new online acquisition system. Developed digital marketing strategy, positioning, and a new website on Tilda with GA4 integration and call tracking; implemented comprehensive paid campaigns for B2B/SME segments.

Digital Marketing & Growth Strategist at UGPS Group

Led digital marketing and growth initiatives for an international manufacturing & packaging group (Ukraine/Poland); focused on Google & Meta Ads; revived a regional medical clinic through rebranding and relocation by building a new online acquisition system; developed a digital marketing strategy, improved landing pages on Tilda, and integrated GA4 with campaigns to improve performance and ROI.

Performance Marketing Manager (Google & Meta Ads) at Flexmerch Corp – International Print-on-Demand Ecommerce Platform (Europe/UK/USA)

Led digital transformation from offline to online customer acquisition for a large-scale print-on-demand platform. Defined ICPs, pricing, and growth experiments for B2B and B2C, launched a new multi-channel funnel, and built analytics to optimize ROAS and growth.

Digital Marketing & Growth Strategist (Google & Meta Ads) at UGPS Group – International Manufacturing & Packaging Corporation (Ukraine / Poland)

Revived a regional medical clinic after branding and relocation by building an online customer acquisition system; defined a digital marketing strategy and migrated to a new CMS (Tilda) with GA4 integration and call tracking. Led ICP development to reach enterprise decision-makers; launched a multi-channel marketing stack and generated +150% revenue growth in the first month, producing 470 qualified leads annually for large packaging contracts (avg deal value ~$5K). Coordinated with designers, developers, translators, and external agencies to streamline marketing operations.