Growth & Performance Marketing Manager with 7+ years of experience driving profitable user acquisition and revenue growth across B2B, SaaS, high-ticket lead generation, eCommerce, and mobile apps in the US, MENA, and EU markets. I work end-to-end across the full marketing funnel, focusing on business outcomes rather than traffic alone — lead quality, CAC optimization, ROMI, revenue growth, and transparent analytics. I combine strategic thinking with hands-on execution to solve complex challenges such as digital transformation, go-to-market strategy development, market expansion, Product–Market Fit validation, and scalable acquisition optimization. I’ve worked with companies ranging from early-stage startups to large international enterprises, leading growth initiatives in multi-market environments. Experienced in building and managing performance systems, running structured experiments, and leading teams of up to 7 people. Strong hands-on expertise in paid acquisition and analytics (Google Ads, Meta, TikTok, LinkedIn, GA4, GTM, BI tools, mobile attribution), marketing automation, and data-driven decision-making. I actively use AI tools, prompt engineering, and custom Python scripts to improve efficiency and eliminate routine tasks. Results-driven, business-oriented, and proactive, with an owner’s mindset and a strong focus on sustainable growth. Open to international IT companies and performance-driven teams working on scalable products.

Volodymyr Zelenskyi

Growth & Performance Marketing Manager with 7+ years of experience driving profitable user acquisition and revenue growth across B2B, SaaS, high-ticket lead generation, eCommerce, and mobile apps in the US, MENA, and EU markets. I work end-to-end across the full marketing funnel, focusing on business outcomes rather than traffic alone — lead quality, CAC optimization, ROMI, revenue growth, and transparent analytics. I combine strategic thinking with hands-on execution to solve complex challenges such as digital transformation, go-to-market strategy development, market expansion, Product–Market Fit validation, and scalable acquisition optimization. I’ve worked with companies ranging from early-stage startups to large international enterprises, leading growth initiatives in multi-market environments. Experienced in building and managing performance systems, running structured experiments, and leading teams of up to 7 people. Strong hands-on expertise in paid acquisition and analytics (Google Ads, Meta, TikTok, LinkedIn, GA4, GTM, BI tools, mobile attribution), marketing automation, and data-driven decision-making. I actively use AI tools, prompt engineering, and custom Python scripts to improve efficiency and eliminate routine tasks. Results-driven, business-oriented, and proactive, with an owner’s mindset and a strong focus on sustainable growth. Open to international IT companies and performance-driven teams working on scalable products.

Available to hire

Growth & Performance Marketing Manager with 7+ years of experience driving profitable user acquisition and revenue growth across B2B, SaaS, high-ticket lead generation, eCommerce, and mobile apps in the US, MENA, and EU markets.

I work end-to-end across the full marketing funnel, focusing on business outcomes rather than traffic alone — lead quality, CAC optimization, ROMI, revenue growth, and transparent analytics. I combine strategic thinking with hands-on execution to solve complex challenges such as digital transformation, go-to-market strategy development, market expansion, Product–Market Fit validation, and scalable acquisition optimization.

I’ve worked with companies ranging from early-stage startups to large international enterprises, leading growth initiatives in multi-market environments. Experienced in building and managing performance systems, running structured experiments, and leading teams of up to 7 people.

Strong hands-on expertise in paid acquisition and analytics (Google Ads, Meta, TikTok, LinkedIn, GA4, GTM, BI tools, mobile attribution), marketing automation, and data-driven decision-making. I actively use AI tools, prompt engineering, and custom Python scripts to improve efficiency and eliminate routine tasks.

Results-driven, business-oriented, and proactive, with an owner’s mindset and a strong focus on sustainable growth.
Open to international IT companies and performance-driven teams working on scalable products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced

Work Experience

Performance Marketing & Digital Growth Manager
July 1, 2023 - March 31, 2024
Led a full-scale digital transformation of a wholesale perfume manufacturer into a D2C eCommerce brand; built new retail infrastructure from scratch; defined pricing, positioning, and value propositions for online customers; designed the first D2C online store and implemented SEO, GA4 tracking, and eCommerce analytics; planned and executed initial Google and Meta Ads campaigns; developed unit economics and key financial KPIs to achieve early profitability; achieved ROI within four months and increased AOV and repeat-purchase rates through promotions and bundles; collaborated with internal teams to launch promotions and upsells that boosted top-line performance.
Performance Marketing Manager at Flexmerch Corp
September 1, 2020 - August 31, 2022
Led the digital transformation from offline to online for an international print-on-demand eCommerce platform (Europe/UK/USA); built end-to-end marketing infrastructure for a $1.5B manufacturing ecosystem; redefined pricing, positioning, and online acquisition strategies; implemented GA4, SEO, and eCommerce analytics; planned and launched initial Google/Meta campaigns and customer acquisition funnels; drove ROI and scaled online sales while managing cross-functional teams.
Digital Marketing & Growth Strategist at UGPS Group
September 1, 2021 - March 31, 2022
Led digital marketing and growth initiatives for an international manufacturing & packaging group (Ukraine/Poland); focused on Google & Meta Ads; revived a regional medical clinic through rebranding and relocation by building a new online acquisition system; developed a digital marketing strategy, improved landing pages on Tilda, and integrated GA4 with campaigns to improve performance and ROI.
Performance Marketing & Digital Growth Manager at Flexmerch Corp – International Print-on-Demand E-commerce Platform
July 1, 2023 - March 1, 2024
Led a full-scale digital transformation of a wholesale perfume manufacturer into a D2C eCommerce brand, building a new retail model from scratch. Drove market research, pricing, and positioning; designed the first D2C store (Horoshop), implemented SEO, Google Merchant Center, GA4 tracking, and enhanced ecommerce analytics. Planned and launched Google and Meta campaigns, testing acquisition funnels achieving ROAS 210% in month 1. Built unit economics model (price, CAC, AOV, margins) and KPIs to reach profitability; achieved ROI by month 4 and 20% LTV repeat purchasers. Collaborated with Sales and Design teams to launch promotions, upsells, and bundles, increasing AOV by 25%.
Digital Marketing & Growth Strategist (Google & Meta Ads) at UGPS Group – International Manufacturing & Packaging Corporation (Ukraine / Poland)
September 1, 2020 - March 1, 2022
Revived a regional medical clinic after branding and relocation by building an online customer acquisition system; defined a digital marketing strategy and migrated to a new CMS (Tilda) with GA4 integration and call tracking. Led ICP development to reach enterprise decision-makers; launched a multi-channel marketing stack and generated +150% revenue growth in the first month, producing 470 qualified leads annually for large packaging contracts (avg deal value ~$5K). Coordinated with designers, developers, translators, and external agencies to streamline marketing operations.
Performance Marketing Manager (Google & Meta Ads) at Flexmerch Corp – International Print-on-Demand E-commerce Platform
August 1, 2022 - February 1, 2023
Led a multi-channel transformation and growth initiative for a D2C eCommerce platform supporting Europe, UK, and USA. Built out a scalable growth framework, integrated GA4, enhanced eCommerce analytics, and executed end-to-end tracking. Implemented multi-channel campaigns, A/B testing, and funnel optimization to drive consistent ROAS improvements and profitability. Coordinated with internal teams to launch promotional campaigns, upsells, and bundles, boosting AOV and overall ROAS.

Education

Bachelor of Economics at Kyiv Institute of Business and Technology
January 11, 2030 - June 17, 2026
Bachelor of Economics at Kyiv Institute of Business and Technology
January 11, 2030 - June 20, 2026
Google Ads & Analytics Certification at Google Skillshop
January 11, 2030 - June 20, 2026
Digital CMO Program (Marketing Strategy & Team Leadership) at UNI 380 – Digital CMO Program
January 11, 2030 - June 20, 2026

Qualifications

Google Ads & Analytics Certification
January 11, 2030 - June 17, 2026
PPC Specialist Certification
January 11, 2030 - June 17, 2026
UNI 380 – Digital CMO Program
January 11, 2030 - June 17, 2026
Google Ads & Analytics Certification
January 11, 2030 - June 20, 2026
Digital CMO Program (Marketing Strategy & Team Leadership)
January 11, 2030 - June 20, 2026

Industry Experience

Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment