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Dynamic marketing professional with 9 years of experience across influencer campaigns, talent management, brand partnerships, and event marketing. Proven track record of leading talent-led initiatives that drive engagement, brand visibility, and commercial growth. Experienced in sourcing and managing creators, executing cross-platform campaigns, and delivering standout events across global markets. Skilled in contract negotiation, campaign reporting, and building long-term brand and talent relationships, bilingual in English and Latin American Spanish.…Dynamic marketing professional with 9 years of experience across influencer campaigns, talent management, brand partnerships, and event marketing. Proven track record of leading talent-led initiatives that drive engagement, brand visibility, and commercial growth. Experienced in sourcing and managing creators, executing cross-platform campaigns, and delivering standout events across global markets. Skilled in contract negotiation, campaign reporting, and building long-term brand and talent relationships, bilingual in English and Latin American Spanish.

Rocco Lacalamita

Marketer, Marketing Consultant, PR Freelancer, +2

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Dynamic marketing professional with 9 years of experience across influencer campaigns, talent management, brand partnerships, and event marketing. Proven track record of leading talent-led initiatives that drive engagement, brand visibility, and commercial growth. Experienced in sourcing and managing creators, executing cross-platform campaigns, and delivering standout events across global markets. Skilled in contract negotiation, campaign reporting, and building long-term brand and talent relationships, bilingual in English and Latin American Spanish.…Dynamic marketing professional with 9 years of experience across influencer campaigns, talent management, brand partnerships, and event marketing. Proven track record of leading talent-led initiatives that drive engagement, brand visibility, and commercial growth. Experienced in sourcing and managing creators, executing cross-platform campaigns, and delivering standout events across global markets. Skilled in contract negotiation, campaign reporting, and building long-term brand and talent relationships, bilingual in English and Latin American Spanish.

Available to hire

Dynamic marketing professional with 9 years of experience across influencer campaigns, talent management, brand partnerships, and event marketing. Proven track record of leading talent-led initiatives that drive engagement, brand visibility, and commercial growth.

Experienced in sourcing and managing creators, executing cross-platform campaigns, and delivering standout events across global markets. Skilled in contract negotiation, campaign reporting, and building long-term brand and talent relationships, bilingual in English and Latin American Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Freelance Guest Experience & Partnerships Support at The Team (Formerly Wasserman)

June 1, 2026 - July 31, 2026

Supported the delivery of Unilever's FIFA World Cup 2026 hospitality programme across creator, partner and VIP guest allocations. Coordinated ticketing and hospitality requests for creators and invited guests, resolving time-sensitive guest and accreditation issues across a global event. Managed communications with multiple stakeholder groups while maintaining accuracy in a fast-moving environment.

Freelance Brand Partnerships & Campaign Support at Various clients (incl. BUILD HOLLYWOOD)

January 1, 2025 - Present

Manage a small roster of creators on a freelance basis, supporting brand partnerships, content planning and day-to-day communications. Negotiated deliverables, timelines, and fees between creators and brands to ensure smooth campaign execution. Supported activations for brands including Xbox, Fanta, Elemis, ASOS.com, MyProtein and Fenwick through agencies including Ogilvy, building and maintaining relationships to support ongoing opportunities.

Operations & Social Media Manager at BESTIR LDN

July 1, 2023 - December 31, 2025

Developed and executed social media strategy across Instagram and TikTok, growing the brand’s follower base by 140% through platform-specific content, giveaways, and influencer collaborations. Spearheaded creator partnerships and outreach, negotiating supplier contracts and managing inventory across multiple retail and pop-up locations. Created and refined pricing strategies to improve profit margins and accelerated sales, while recruiting, managing, and mentoring a team of 10+ staff.

Research Executive (Remote / Freelance) at Financial Times

August 1, 2022 - June 30, 2025

Conducted market research and mapped new business opportunities to support strategic planning and positioning of FT Live events. Used tools including LinkedIn Sales Navigator and Cognism to source and build targeted contact lists across finance, tech, and policy. Collaborated with cross-functional teams on event-related initiatives, contributing to the commercial success and strategic positioning of flagship FT Live events.

Creator Partnerships Manager / Talent Agent at PLUSH

June 1, 2020 - November 30, 2023

Led the strategic development of a roster of exclusive content creators, focusing on growth, positioning, and brand readiness. Built and maintained a database of 2,500+ brands and agencies to support outreach and recurring partnership opportunities. Negotiated partnerships for 6 exclusive creators with brands across beauty, fashion and lifestyle, ensuring deliverables, legal compliance, and timely execution. Led campaign reporting and analysis, onboarded new talent, and advised creators on long-term positioning and content direction.

Client Data Analyst at WGSN (Worth Global Style Network)

November 1, 2018 - February 28, 2019

Contributed to marketing data used in the successful launch of WGSN Beauty in 2019. Interpreted primary/secondary data sources, analyzed results with statistical techniques to identify growth opportunities, and developed data analysis tools and data collection systems to optimize statistical efficiency and reporting.

Assistant Awards Manager / Merchandise Administrator at Ascential (Cannes Lions International Festival of Creativity)

April 1, 2018 - June 30, 2020

Managed Film Craft, Film, Print & Publishing and Entertainment for Music categories involving close to 10,000 entries. Led the judging process and liaised with clients including leading international creative executives. Developed communication processes to streamline judging and supported delivery of bespoke judging software. Approved submissions for eligibility and coordinated materials. Maintained relationships with agencies and international clients; also provided merchandising support including reporting and trend analysis in Excel.

Production Assistant at Little Red Monkey Productions

September 1, 2017 - February 28, 2019

Managed social media and developed campaigns for film and television projects. Created promotional video content using Adobe Premiere Pro and After Effects. Spearheaded a campaign that resulted in a four-night sold-out theatre run in London, and assisted production staff with story development for TV, film, online streaming and other platforms.