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Hi, I'm Rocio Marie Urena, a bilingual marketing professional with over 7 years of experience in paid media strategy and campaign optimization. I have a passion for driving measurable results and mentoring teams while delivering innovative strategies to exceed client goals. Throughout my career, I've had the privilege to lead ad strategies across various platforms including Meta and TikTok, working with clients in food & beverage, grocery, and consumer packaged goods sectors. I thrive in collaborative environments and love translating complex data into actionable insights. I enjoy working closely with both clients and internal teams to optimize campaigns and scale performance effectively. Beyond technical expertise, I prioritize creative problem-solving and effective communication to achieve great outcomes for my clients and the teams I mentor.…Hi, I'm Rocio Marie Urena, a bilingual marketing professional with over 7 years of experience in paid media strategy and campaign optimization. I have a passion for driving measurable results and mentoring teams while delivering innovative strategies to exceed client goals. Throughout my career, I've had the privilege to lead ad strategies across various platforms including Meta and TikTok, working with clients in food & beverage, grocery, and consumer packaged goods sectors. I thrive in collaborative environments and love translating complex data into actionable insights. I enjoy working closely with both clients and internal teams to optimize campaigns and scale performance effectively. Beyond technical expertise, I prioritize creative problem-solving and effective communication to achieve great outcomes for my clients and the teams I mentor.

Rocio Marie Urena

Marketing Analyst, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Rocio Marie Urena, a bilingual marketing professional with over 7 years of experience in paid media strategy and campaign optimization. I have a passion for driving measurable results and mentoring teams while delivering innovative strategies to exceed client goals. Throughout my career, I've had the privilege to lead ad strategies across various platforms including Meta and TikTok, working with clients in food & beverage, grocery, and consumer packaged goods sectors. I thrive in collaborative environments and love translating complex data into actionable insights. I enjoy working closely with both clients and internal teams to optimize campaigns and scale performance effectively. Beyond technical expertise, I prioritize creative problem-solving and effective communication to achieve great outcomes for my clients and the teams I mentor.…Hi, I'm Rocio Marie Urena, a bilingual marketing professional with over 7 years of experience in paid media strategy and campaign optimization. I have a passion for driving measurable results and mentoring teams while delivering innovative strategies to exceed client goals. Throughout my career, I've had the privilege to lead ad strategies across various platforms including Meta and TikTok, working with clients in food & beverage, grocery, and consumer packaged goods sectors. I thrive in collaborative environments and love translating complex data into actionable insights. I enjoy working closely with both clients and internal teams to optimize campaigns and scale performance effectively. Beyond technical expertise, I prioritize creative problem-solving and effective communication to achieve great outcomes for my clients and the teams I mentor.

Available to hire

Hi, I’m Rocio Marie Urena, a bilingual marketing professional with over 7 years of experience in paid media strategy and campaign optimization. I have a passion for driving measurable results and mentoring teams while delivering innovative strategies to exceed client goals. Throughout my career, I’ve had the privilege to lead ad strategies across various platforms including Meta and TikTok, working with clients in food & beverage, grocery, and consumer packaged goods sectors.

I thrive in collaborative environments and love translating complex data into actionable insights. I enjoy working closely with both clients and internal teams to optimize campaigns and scale performance effectively. Beyond technical expertise, I prioritize creative problem-solving and effective communication to achieve great outcomes for my clients and the teams I mentor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Manager, Paid Social & Analytics at 10Pearls Studio

February 1, 2021 - Present

Directed the execution of paid social strategies across Meta and TikTok, delivering successful outcomes for high-profile clients in food & beverage, grocery, and CPG industries. Implemented advanced A/B testing and multivariate analysis to drive continuous campaign optimization and actionable insights. Built strong client relationships through data-backed recommendations in meetings and QBRs, fostering sustained account growth. Collaborated with creative and account teams to align ad creative with strategic goals, enhancing user experience and boosting conversion rates. Mentored junior team members and promoted a collaborative and innovative environment to improve team efficiency and campaign performance.

Marketing Analyst at Direct Agents

July 31, 2020 - July 18, 2025

Designed and executed paid media strategies across Meta, programmatic platforms, and other channels, consistently exceeding KPIs for clients in fashion, real estate, and sustainability sectors. Managed programmatic advertising campaigns leveraging platforms like The Trade Desk to optimize audience reach and performance. Analyzed audience insights to create tailored targeting strategies enhancing campaign engagement and lead generation across multiple platforms. Used tools including Google Analytics, Facebook Ads Manager, and programmatic dashboards to track and optimize performance while controlling costs. Delivered clear campaign updates to clients translating complex data into strategic recommendations, and coordinated with development teams to improve pixel integration and data accuracy, thereby enhancing tracking and attribution.

Account Manager at Taktical Digital

August 30, 2019 - July 17, 2025

Managed paid social campaigns from strategy development to post-campaign analysis for clients in fashion, food & beverage, and home goods. Partnered with creative teams to produce compelling, high-performing ad content aligned with brand objectives. Conducted in-depth performance analyses and shared actionable insights helping clients exceed performance goals and build long-term partnerships. Employed A/B testing and audience segmentation to improve ad effectiveness, resulting in enhanced CTRs and conversion rates. Served as the primary client contact ensuring proactive communication and strategic execution.

Senior Manager, Paid Social & Analytics at 10Pearls Studio

February 1, 2021 - Present

Directed the execution of paid social strategies across Meta and TikTok, delivering successful outcomes for high-profile clients in food & beverage, grocery, and CPG industries. Implemented advanced A/B testing and multivariate analysis to drive continuous campaign optimization and actionable insights. Built strong client relationships through clear, data-backed recommendations leading to sustained account growth and satisfaction. Partnered with creative and account teams to align ad creative with strategic goals, enhancing user experience and boosting conversion rates. Mentored junior team members, fostering a collaborative and innovative environment to improve team efficiency and campaign performance.

Marketing Analyst at Direct Agents

July 31, 2020 - July 18, 2025

Designed and executed paid media strategies across Meta, programmatic platforms, and other channels, exceeding KPIs for clients in fashion, real estate, and sustainability sectors. Managed programmatic advertising campaigns utilizing platforms like The Trade Desk to optimize audience reach and drive high performance. Analyzed audience insights to develop tailored targeting strategies improving engagement and lead generation across platforms. Used tools such as Google Analytics and Facebook Ads Manager to track and optimize performance metrics, ensuring cost efficiency and alignment with client objectives. Delivered regular campaign updates and translated complex data into strategic recommendations. Coordinated with development teams for pixel integration and improved campaign performance tracking.

Account Manager at Taktical Digital

July 31, 2019 - July 17, 2025

Managed paid social campaigns from strategy development to post-campaign analysis for clients in fashion, food & beverage, and home goods. Collaborated with creative teams to produce compelling, high-performing ad content aligned with brand objectives. Conducted in-depth performance analyses and shared actionable insights with clients contributing to long-term partnerships. Utilized A/B testing and audience segmentation to improve ad effectiveness leading to enhanced CTRs and conversion rates. Acted as the primary client contact ensuring their needs were met via proactive communication and strategic execution.

Senior Manager, Paid Social & Analytics at 10Pearls Studio

February 1, 2021 - Present

Lead Meta and TikTok ad strategy for clients in food & beverage, grocery, and CPG, driving measurable improvements in brand lift, engagement, and conversions. Managed agency's Meta Business Partner relationship to access beta opportunities, platform updates, and joint client support, including Meta rep collaboration on key accounts. Delivered high-impact QBRs with platform insights and analytics to drive decision-making across client organizations. Oversaw campaign testing frameworks (creative, audience, placements) to optimize performance and scale. Mentored junior team members across ad operations and strategy.

Marketing Analyst at Direct Agents

July 31, 2020 - July 25, 2025

Drove performance across Meta, Google, and programmatic channels for clients in fashion, real estate, and sustainability. Collaborated closely with Meta agency partner team to attend trainings and NYC HQ workshops. Used partner resources to co-present client strategy and performance optimizations. Translated complex data sets into actionable marketing insights, improving KPIs across multi-platform campaigns. Supported cross-functional coordination with development teams for accurate pixel tracking and advanced analytics reporting.

Account Manager at Taktical Digital

August 31, 2019 - July 25, 2025

Managed Meta campaigns end-to-end for eCommerce and DTC brands, focusing on scaling efficiently through A/B testing, creative iteration, and advanced audience targeting. Selected by Meta Agency Partner rep for 1:1 coaching, workshops, and NYC HQ trainings to deepen platform expertise. Coordinated with Meta partner team to resolve account issues, co-pitch strategies to clients, and receive early access to new features. Served as day-to-day client lead, delivering creative and media recommendations backed by real-time performance insights.