Riska Oktaliza

Creative content specialist producing end-to-end social media content, including story ideas, scripting, shooting, and editing with tools such as Adobe Premiere/CapCut/Final Cut. Skilled at concept development for social platforms, maintaining a consistent brand voice through compelling captions and digital copywriting, and managing day-to-day content to drive audience engagement. Built and managed niche communities, including a cooking-focused audience with large followings on Instagram and TikTok, and a camping community with strong Instagram reach. Regularly collaborates with brands to deliver high-quality promotional content and uses social media trend intuition to stay ahead of viral cycles.

Create creative, social-media-first content by developing concepts and strategic themes, writing scripts and compelling captions/copy, and managing end-to-end production. Handle ideation to execution including storylining, cinematography (shooting), and video editing tailored to brand objectives. Focus on social media trends and audience behavior to maximize engagement, including daily content execution and platform consistency (e.g., Instagram and TikTok). Also develops niche cooking and outdoor/camping content concepts and supports brand collaboration delivery with high-quality promotional assets.

Conceptualized and produced on-air promotional materials for various TVRI broadcasting programs to maximize viewership engagement. Developed creative concepts and directed video shoots for public service announcement (PSA) content aired nationwide on TVRI. Created and managed production shoots for segments of the “Wonderful Indonesia” tourism campaign on TVRI, ensuring the final promotional visuals matched campaign goals and broadcast requirements.