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I’m a Digital Marketing Specialist based in Edmonton, Alberta, with more than nine years of experience in content creation, social media strategy, paid advertising, and data-driven optimization. As a multilingual professional, I can access a broader range of studies, industry insights, trends, and information from different markets and cultural perspectives, which strengthens my research and strategic thinking. I’m a creative, strategic, and results-driven marketer who understands how to turn ideas, trends, and audience insights into engaging content and effective campaigns. Throughout my career, I’ve led multi-channel initiatives, managed social media platforms, developed paid advertising strategies, and created content designed to strengthen brand awareness and build meaningful connections with audiences. My work has contributed to measurable results, including a 250% increase in audience engagement and a 20% increase in qualified leads. I combine creativity with performance analysis, using data to refine campaigns, improve content, and identify new opportunities for growth. What defines me as a marketer is my ability to balance fast-moving, real-time content with polished brand storytelling. I care deeply about community connection and use that same approach to build trust with audiences, clients, and stakeholders.…I’m a Digital Marketing Specialist based in Edmonton, Alberta, with more than nine years of experience in content creation, social media strategy, paid advertising, and data-driven optimization. As a multilingual professional, I can access a broader range of studies, industry insights, trends, and information from different markets and cultural perspectives, which strengthens my research and strategic thinking. I’m a creative, strategic, and results-driven marketer who understands how to turn ideas, trends, and audience insights into engaging content and effective campaigns. Throughout my career, I’ve led multi-channel initiatives, managed social media platforms, developed paid advertising strategies, and created content designed to strengthen brand awareness and build meaningful connections with audiences. My work has contributed to measurable results, including a 250% increase in audience engagement and a 20% increase in qualified leads. I combine creativity with performance analysis, using data to refine campaigns, improve content, and identify new opportunities for growth. What defines me as a marketer is my ability to balance fast-moving, real-time content with polished brand storytelling. I care deeply about community connection and use that same approach to build trust with audiences, clients, and stakeholders.

ROD GOMES

Digital Marketer, Social Media Manager, Ad Designer, +6

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I’m a Digital Marketing Specialist based in Edmonton, Alberta, with more than nine years of experience in content creation, social media strategy, paid advertising, and data-driven optimization. As a multilingual professional, I can access a broader range of studies, industry insights, trends, and information from different markets and cultural perspectives, which strengthens my research and strategic thinking. I’m a creative, strategic, and results-driven marketer who understands how to turn ideas, trends, and audience insights into engaging content and effective campaigns. Throughout my career, I’ve led multi-channel initiatives, managed social media platforms, developed paid advertising strategies, and created content designed to strengthen brand awareness and build meaningful connections with audiences. My work has contributed to measurable results, including a 250% increase in audience engagement and a 20% increase in qualified leads. I combine creativity with performance analysis, using data to refine campaigns, improve content, and identify new opportunities for growth. What defines me as a marketer is my ability to balance fast-moving, real-time content with polished brand storytelling. I care deeply about community connection and use that same approach to build trust with audiences, clients, and stakeholders.…I’m a Digital Marketing Specialist based in Edmonton, Alberta, with more than nine years of experience in content creation, social media strategy, paid advertising, and data-driven optimization. As a multilingual professional, I can access a broader range of studies, industry insights, trends, and information from different markets and cultural perspectives, which strengthens my research and strategic thinking. I’m a creative, strategic, and results-driven marketer who understands how to turn ideas, trends, and audience insights into engaging content and effective campaigns. Throughout my career, I’ve led multi-channel initiatives, managed social media platforms, developed paid advertising strategies, and created content designed to strengthen brand awareness and build meaningful connections with audiences. My work has contributed to measurable results, including a 250% increase in audience engagement and a 20% increase in qualified leads. I combine creativity with performance analysis, using data to refine campaigns, improve content, and identify new opportunities for growth. What defines me as a marketer is my ability to balance fast-moving, real-time content with polished brand storytelling. I care deeply about community connection and use that same approach to build trust with audiences, clients, and stakeholders.

Available to hire

I’m a Digital Marketing Specialist based in Edmonton, Alberta, with more than nine years of experience in content creation, social media strategy, paid advertising, and data-driven optimization. As a multilingual professional, I can access a broader range of studies, industry insights, trends, and information from different markets and cultural perspectives, which strengthens my research and strategic thinking.

I’m a creative, strategic, and results-driven marketer who understands how to turn ideas, trends, and audience insights into engaging content and effective campaigns. Throughout my career, I’ve led multi-channel initiatives, managed social media platforms, developed paid advertising strategies, and created content designed to strengthen brand awareness and build meaningful connections with audiences.

My work has contributed to measurable results, including a 250% increase in audience engagement and a 20% increase in qualified leads. I combine creativity with performance analysis, using data to refine campaigns, improve content, and identify new opportunities for growth.

What defines me as a marketer is my ability to balance fast-moving, real-time content with polished brand storytelling. I care deeply about community connection and use that same approach to build trust with audiences, clients, and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Digital Marketing Specialist — Freelance at Self-Employed

October 1, 2025 - Present

Partner with small business clients across hospitality, retail, and real estate to plan and execute end-to-end social media and paid advertising campaigns. Develop content strategy and create engaging visual and video content with tailored posting calendars. Plan, launch, and optimize paid ad campaigns on Meta and Google Ads, refining targeting and budget allocation to improve lead generation and return on ad spend. Conduct social media audits and competitive analysis to identify growth opportunities and inform content and campaign strategy. Track and report campaign performance using analytics tools, delivering monthly insights and recommendations. Manage multiple client accounts simultaneously in a fast-paced environment.

Social Media and Graphic Design Specialist at Coldwell Banker Canada (Real Estate Brand)

January 1, 2024 - May 31, 2025

Led end-to-end content strategy and execution across social media channels, driving a 250% increase in audience engagement and improving follower retention. Planned, launched, and optimized paid digital advertising campaigns to improve audience targeting and budget allocation, achieving a 20% increase in qualified leads. Implemented AI-powered analytics and automation tools to enhance performance tracking and accelerate decision-making. Developed centralized, scalable content strategy and campaign toolkits adopted by franchise partners nationwide to ensure brand consistency and amplify reach. Optimized campaign performance through targeted copywriting and A/B testing, increasing click-through and conversion rates. Managed daily community engagement across social platforms by responding to inbound inquiries and strengthening brand trust and visibility.

Digital Marketing Specialist at Pampa Brazilian Steakhouse

November 1, 2022 - December 31, 2023

Created and published high-performing social media content, including Instagram Reels and Stories, showcasing menu offerings and the dining experience. Executed real-time content creation and live posting during events to deliver engaging, on-brand visuals with fast turnaround. Established and tracked social media KPIs using platform analytics to guide content and campaign strategy. Designed and wrote monthly email newsletters, growing subscribers by 20% and increasing click-through rates by 25%. Analyzed and reported campaign performance monthly to optimize current initiatives and inform future strategy.

Social Media Specialist at Ayco Cafe

February 1, 2022 - November 30, 2022

Planned and executed targeted paid social campaigns across multiple platforms to increase lead generation and audience reach. Created and published engaging, on-brand content that strengthened audience connection and drove user action. Monitored campaign performance using platform analytics, establishing benchmarks and tracking progress against KPIs. Analyzed monthly marketing data to optimize ongoing campaigns and inform future content strategy.

Marketing Manager at ST Social Media Consultants

June 1, 2017 - December 31, 2020

Oversaw development and execution of digital marketing strategies aligned with client and business objectives across social media, SEO, and email marketing. Designed copy and visual content to support campaigns and strengthen brand positioning. Leveraged analytics tools to measure performance and provide data-driven insights and reporting. Implemented audience targeting strategies to reach key demographics and improve engagement and conversion rates. Led and mentored a team of marketing professionals through coaching and feedback.