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Hi! I'm Rodrigo Fernandes, a marketing and advertising professional with over 10 years of experience in creativity, communication, content production, and strategic planning. I love crafting creative and strategic solutions that deliver strong performance and financial returns. My passion lies in social media, influencer marketing, and producing tailored content that truly connects with audiences. I thrive in collaborative environments where I can share knowledge, solve problems, and adapt to new challenges. With a clear and empathetic communication style, I enjoy helping teams grow and delivering impactful marketing campaigns that drive business success.…Hi! I'm Rodrigo Fernandes, a marketing and advertising professional with over 10 years of experience in creativity, communication, content production, and strategic planning. I love crafting creative and strategic solutions that deliver strong performance and financial returns. My passion lies in social media, influencer marketing, and producing tailored content that truly connects with audiences. I thrive in collaborative environments where I can share knowledge, solve problems, and adapt to new challenges. With a clear and empathetic communication style, I enjoy helping teams grow and delivering impactful marketing campaigns that drive business success.

Rodrigo Fernandes

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +2

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Hi! I'm Rodrigo Fernandes, a marketing and advertising professional with over 10 years of experience in creativity, communication, content production, and strategic planning. I love crafting creative and strategic solutions that deliver strong performance and financial returns. My passion lies in social media, influencer marketing, and producing tailored content that truly connects with audiences. I thrive in collaborative environments where I can share knowledge, solve problems, and adapt to new challenges. With a clear and empathetic communication style, I enjoy helping teams grow and delivering impactful marketing campaigns that drive business success.…Hi! I'm Rodrigo Fernandes, a marketing and advertising professional with over 10 years of experience in creativity, communication, content production, and strategic planning. I love crafting creative and strategic solutions that deliver strong performance and financial returns. My passion lies in social media, influencer marketing, and producing tailored content that truly connects with audiences. I thrive in collaborative environments where I can share knowledge, solve problems, and adapt to new challenges. With a clear and empathetic communication style, I enjoy helping teams grow and delivering impactful marketing campaigns that drive business success.

Available to hire

Hi! I’m Rodrigo Fernandes, a marketing and advertising professional with over 10 years of experience in creativity, communication, content production, and strategic planning. I love crafting creative and strategic solutions that deliver strong performance and financial returns. My passion lies in social media, influencer marketing, and producing tailored content that truly connects with audiences.

I thrive in collaborative environments where I can share knowledge, solve problems, and adapt to new challenges. With a clear and empathetic communication style, I enjoy helping teams grow and delivering impactful marketing campaigns that drive business success.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Social Media at Dental Cremer

August 1, 2022 - Present

Responsible for developing and managing content for social media and influencer marketing. Main responsibilities included creative and strategic planning for social media platforms (Meta, TikTok, Twitter, and Pinterest), managing performance analysis, creating tailored briefs, monitoring and analyzing goals and KPIs, influencer mapping, hiring, performance analysis, material requests, and curation. Achievements include a 288% increase in revenue by attribution, 59% growth in interactions, 56% increase in engagement rate, and a 41% increase in revenue from influencer discount codes.

Marketing Strategy Analyst at Sislla

July 31, 2022 - July 23, 2025

Executed and monitored digital campaigns (Facebook Ads, Google Ads, Pinterest). Evaluated digital channel performance and managed Email Marketing campaigns and automations via RD Station. Developed engagement schedules and created, validated, and produced creative briefs. Conducted sales report and performance tracking for launches, researched trends in fashion focusing on inclusion, diversity, and empowerment. Managed influencer marketing including contacts, budgeting, and content management. Coordinated monthly photo campaigns, created promotions and product listings on VTEX platform, and improved site user experience. Also responsible for Instagram content creation and budgeting and production of brand graphic materials.

Graphic Designer at Zee Rucci

June 30, 2021 - July 23, 2025

Adapted promotional campaigns for e-commerce, digital media, and retail. Developed graphic materials for clients and brand reps including signs, panels, and window displays. Created sales incentive and support materials with trade marketing. Designed layouts and visual content for physical stores in digital and print formats. Managed social media planning, scheduling, design, and community management. Created promotional materials and packaging for brand collections. Responsible for task prioritization, deadlines, agile ceremonies, and executive tasks.

Graphic Designer at Karsten

April 30, 2020 - July 23, 2025

Developed graphic campaigns for Karsten physical stores including POS materials and outdoor media. Created internal materials for non-campaign product promotion and standardized promotional and pricing materials for physical stores. Designed banners for virtual stores (Karsten and Trussardi) and handled email marketing programming with basic HTML edits.

UI Designer at Sou Digital

February 28, 2019 - July 23, 2025

Developed responsive website layouts including low/mid-fidelity wireframes and interactive prototypes. Performed visual and animation reference research, created semantic panel for brand identity, detailed storyboards, and wireframes for internal and client validation. Delivered desktop and mobile layout versions and presented interactive prototypes. Designed graphic materials for internal and external communication.

E-commerce Intern at Tática Militar

October 31, 2016 - July 23, 2025

Created graphic materials and ads for Facebook and Mercado Livre. Supported logistics processes and marketplace tools. Provided sales and after-sales support and monitored social media.

Marketing Apprentice at Mueller Fogões

December 31, 2014 - July 23, 2025

Supported administrative routines of the marketing department. Conducted competitor product research focusing on technical details and controlled advertising budget for print media partner ads.