I'm a Senior Brand Designer with 7+ years leading creative direction across B2B tech. I specialize in brand systems, motion design, storytelling, and campaign strategy, guiding everything from founding-team identity builds to large-scale rebrands. I'm fluent in strategic thinking and hands-on execution, and I'm increasingly integrating AI tools into creative workflows to accelerate concept development and content scalability.…

Rodrigo Molina

I'm a Senior Brand Designer with 7+ years leading creative direction across B2B tech. I specialize in brand systems, motion design, storytelling, and campaign strategy, guiding everything from founding-team identity builds to large-scale rebrands. I'm fluent in strategic thinking and hands-on execution, and I'm increasingly integrating AI tools into creative workflows to accelerate concept development and content scalability.…

Available to hire

I’m a Senior Brand Designer with 7+ years leading creative direction across B2B tech. I specialize in brand systems, motion design, storytelling, and campaign strategy, guiding everything from founding-team identity builds to large-scale rebrands.
I’m fluent in strategic thinking and hands-on execution, and I’m increasingly integrating AI tools into creative workflows to accelerate concept development and content scalability.

See more

Language

French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Portuguese
Beginner

Work Experience

Senior Brand Designer at Oddin.gg
October 1, 2025 - Present
Leading art direction and full redesign of the corporate website, cross-functional with marketing, product, and dev teams; Conceptualizing and executing high-impact assets for international campaigns, events, and sales initiatives; Developing visual storytelling strategies to strengthen global brand presence in sports betting tech; Mentoring junior designers, providing creative feedback and quality control across deliverables; Integrating AI tools (ChatGPT, Midjourney, Veo, Nano Banana, Higgsfield) to accelerate concept development and content scalability.
Senior Brand Designer at Glady
October 1, 2023 - January 1, 2025
Led the 2024 brand redesign — executive alignment, template systems, and team-wide rollout; Headed all multimedia production: directing, filming, and editing Glady's video and motion content; Redesigned the JIRA creative request process into an automated workflow for all employees; Recruited and managed freelancers — scheduling, billing, and creative direction; Organized growth workshops with external speakers to challenge and develop the design team.
Creative Director / Founding Designer at Shipup
July 1, 2022 - October 1, 2023
Built the full brand identity from scratch — logo, visual system, and creative direction; Primary creative voice, aligning internal teams and stakeholders on brand vision and execution; Led the visual identity refresh to stay relevant to market trends and audience expectations.
Lead Creative / Brand Content Creator at Sendinblue
January 1, 2020 - July 1, 2022
Produced motion design, 2D animation, video editing, and sound design for brand campaigns; Collaborated with Growth on art direction, campaign concepts, and paid ads and content; Managed freelancers and suppliers, developed processes to streamline creative operations.
Motion Designer at Lalamedia
August 1, 2018 - January 1, 2020
Created video content with editing, 2D animation, and sound design for marketing and branding; Managed end-to-end content production autonomously, ensuring quality and timely delivery.
Intern, Graphic Designer at GAD Textile
August 1, 2017 - August 1, 2018
Assisted in graphic design tasks and branding collateral during internship; supported design team with project execution and asset production.
Art Director / Social Media Strategist at Freelance / Self-employed
June 1, 2019 - Present
Storytelling, creative strategy, and social media consulting for various clients; delivering brand-aligned visuals and campaigns across platforms.

Education

Master Degree Motion Design at L'École Multimedia
September 1, 2018 - September 1, 2019
Masters in Motion Design at Ecole Multimedia, Paris
January 1, 2019 - June 19, 2026
Bachelor in Graphic Design at Digital School of Paris
January 1, 2018 - June 19, 2026
Manager Training in Uncertainty at LeadTogether, Paris
September 1, 2024 - June 19, 2026

Qualifications

Manager Training in Uncertainty
September 1, 2024 - June 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Professional Services, Other
    Shipup Brand Revamp

    As Creative Director and Founding Designer at Shipup, I was hired to elevate the brand to appeal to high-end and luxury clients while maintaining a youthful, dynamic identity.

    The goal was to position Shipup as a younger yet capable competitor in the enterprise space, balancing sophistication with energy to attract big-name clients.

    While the brand has since shifted its focus to the mid-market, my work laid the foundation for its aspirational positioning and growth during that pivotal phase.