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I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance. I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.…I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance. I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.

Gabrielle Rodrigues

Influencer Marketing Manager, Marketing Strategist, Affiliate Marketer, +7

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I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance. I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.…I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance. I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.

Available to hire

I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance.

I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Influencer Marketing Manager at APOTHÉKARY

January 1, 2025 - November 14, 2025

Scaled the affiliate program to $200K in revenue, 2K+ conversions, and 25M reach YTD, achieving 250% growth in active affiliates within 8 months.

Influencer Marketing Manager at L’Oréal

January 1, 2025 - November 14, 2025

Led cross-channel influencer and affiliate campaigns; expanded influencer reach into 25M impressions; supported product launches and UGC-driven campaigns across markets.

Influencer Marketing Specialist at Seller's Flow

December 31, 2025 - December 31, 2025

Built the Influencer Marketing department from scratch; led 10+ campaigns for Brazilian brands entering the U.S. market; leveraged UGC collaborations for cost-efficient awareness and rapid brand penetration.

Key Account Manager PL at Seller's Flow

August 31, 2025 - August 31, 2025

Managed Amazon, Walmart, and eBay accounts with $1M+ annual portfolio responsibility; developed data-driven strategies; oversaw SEO, content, ads, and inventory planning.

Marketing Assistant at 360 Cycles

January 31, 2024 - January 31, 2024

Executed marketing campaigns generating €100K in sales in 3 months via email marketing; managed content calendars; boosted community engagement through local cycling events.

Junior Key Account Manager at 360 Cycles

February 28, 2023 - February 28, 2023

Aligned strategies for Brazilian brands entering the U.S. market; delivered SEO and promotions to increase sales and brand visibility.

Marketing Intern (Operations) at L’Oréal

July 31, 2021 - July 31, 2021

Managed a monthly marketing budget and led multi-channel campaigns; supported large-scale influencer activation events.

Product Development & Innovation Intern at L’Oréal

August 31, 2022 - August 31, 2022

Led NieLy Gold Detox product launch from concept to in-store packaging; partnered with Trade Marketing for POS activation; conducted Nielsen research to guide product positioning.

Marketing Intelligence Intern at Knauf

January 31, 2020 - January 31, 2020

Performed market research and competitive analysis to guide sales and marketing strategies; contributed insights for client pitches.

Influencer Marketing Manager at Apothecary

January 1, 2025 - November 14, 2025

Scaled the affiliate program to $200K in revenue, 2K+ conversions, and 25M reach Year-To-Date, achieving 250% growth in active affiliates within 8 months.

Influencer Marketing Specialist at Sellers Flow

December 31, 2025 - December 31, 2025

Scaled influencer-driven campaigns, established process, KPIs, and reporting frameworks to drive ROAS and brand awareness; managed a $50K monthly budget and integrated cross-functional teams.

Key Account Manager PL at Sellers Flow

August 31, 2025 - August 31, 2025

Managed Amazon, Walmart, and eBay accounts with a $1M+ annual portfolio; built data-driven strategies to improve profitability and brand visibility across multiple categories.

Operational Marketing Intern at L’Oréal

July 31, 2021 - July 31, 2021

Managed a $100K monthly marketing budget, leading multi-channel campaigns; delivered celebrity-led activations and supported POS initiatives to maximize impact.

Marketing Intern at Knauf

January 31, 2020 - January 31, 2020

Supported market intelligence efforts and aided distributor relations to improve market visibility and reach.

Key Account Manager Jr at Sellers Flow

March 31, 2023 - March 31, 2023

Adapted strategies for 20+ Brazilian brands entering the U.S. market; delivered SEO and promotion strategies resulting in revenue growth and increased client satisfaction.

Founder, AI Marketing Agency at Relier

March 1, 2026 - Present

Grew and managed Instagram for a wedding dress rental brand from launch, building a content strategy around weddings and bridal experiences. Ran continuous A/B testing on content formats and posting strategy to keep performance climbing as the account scaled. Produced and edited travel/lifestyle video content (voiceover, captions, editing) to elevate raw footage into engaging social content.

Influencer Marketing Specialist at Apothékary

January 1, 2025 - December 31, 2025

Manage multi-platform social content and community engagement, achieving +93% growth in active creators and 33M+ reach. Lead content strategy for retail and lifestyle activations with Ulta, Sprouts, and Whole Foods Market.

Global Influencer, Affiliate & Community Manager at Apothékary

December 1, 2025 - Present

Oversee influencer programs globally, affiliate marketing and community management; drive engagement and reach.

Marketing Assistant at 360 Cycles

March 1, 2023 - January 31, 2024

Managed social media content calendars and engagement tracking across digital channels.

Marketing Product Development & Operational Marketing at L'Oréal

January 1, 2020 - June 1, 2022

Created content and led influencer initiatives for major product launches within a global beauty brand.