Gabrielle Rodrigues
I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands.
About
I am a Social Media Manager and content creator with 8+ years of experience building Instagram strategies and launch campaigns for lifestyle, beauty, and event-focused brands. I founded Relier, an Ireland-based marketing agency, where I grew an Instagram presence from scratch for a wedding dress rental brand, using continuous A/B testing to scale performance.
I handle end-to-end content creation—shooting, design, and copywriting—myself, removing handoff delays between strategy and execution. I have a strong understanding of Instagram algorithms, content trends, and audience-specific storytelling, with a proven track record of scaling engagement and reach for global brand communities.
- 5 years' experience
- Joined May 2025
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
- Education
- Travel & Hospitality
- Other
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Work experience· 20 roles
Grew and managed Instagram for a wedding dress rental brand from launch, building a content strategy around weddings and bridal experiences. Ran continuous A/B testing on content formats and posting strategy to keep performance climbing as the account scaled. Produced and edited travel/lifestyle video content (voiceover, captions, editing) to elevate raw footage into engaging social content.
Scaled influencer-driven campaigns, established process, KPIs, and reporting frameworks to drive ROAS and brand awareness; managed a $50K monthly budget and integrated cross-functional teams.
Built the Influencer Marketing department from scratch; led 10+ campaigns for Brazilian brands entering the U.S. market; leveraged UGC collaborations for cost-efficient awareness and rapid brand penetration.
Education· 6
Certifications and awards
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