I'm a strategic and data-driven Social Media Manager with over six years of experience driving brand visibility and engagement for high-profile accounts. I'm expert in the full content lifecycle—from strategic planning and storytelling to professional filming, video editing, and performance analysis. As an independent Marketing & Content Consultant (Freelance, international), I've worked with SaaS and E-commerce brands across the US and Europe. I develop end-to-end social media strategies, boost engagement with UGC-focused video content, manage English-first community engagement across time zones, and run paid campaigns on Meta and LinkedIn to optimize leads and traffic, always guided by data and ROI.

Rodolfo Xavier

I'm a strategic and data-driven Social Media Manager with over six years of experience driving brand visibility and engagement for high-profile accounts. I'm expert in the full content lifecycle—from strategic planning and storytelling to professional filming, video editing, and performance analysis. As an independent Marketing & Content Consultant (Freelance, international), I've worked with SaaS and E-commerce brands across the US and Europe. I develop end-to-end social media strategies, boost engagement with UGC-focused video content, manage English-first community engagement across time zones, and run paid campaigns on Meta and LinkedIn to optimize leads and traffic, always guided by data and ROI.

Available to hire

I’m a strategic and data-driven Social Media Manager with over six years of experience driving brand visibility and engagement for high-profile accounts. I’m expert in the full content lifecycle—from strategic planning and storytelling to professional filming, video editing, and performance analysis.

As an independent Marketing & Content Consultant (Freelance, international), I’ve worked with SaaS and E-commerce brands across the US and Europe. I develop end-to-end social media strategies, boost engagement with UGC-focused video content, manage English-first community engagement across time zones, and run paid campaigns on Meta and LinkedIn to optimize leads and traffic, always guided by data and ROI.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Social Media Manager (Freelance) at Independent Marketing & Content Consultant
January 1, 2024 - January 1, 2025
Acted as a remote Social Media Manager for a portfolio of international clients in the SaaS and E-commerce sectors (US and Europe). Developed end-to-end social media strategies, increasing average engagement through UGC-focused video content and storytelling. Managed English-first community engagement across different time zones. Executed paid campaigns on Meta and LinkedIn, optimizing for lead generation and traffic with a data-driven approach.
Marketing & Communication Specialist at Geocontrole
January 1, 2024 - Present
Lead multimedia content production, managing everything from scriptwriting to final video editing for corporate channels. Collaborate cross-functionally to align social media output with overall business objectives and PR events. Monitor daily mentions and trends to ensure the brand remains relevant and proactive in industry conversations.
Social Media Lead & Community Manager at FazCom! Agency
January 1, 2022 - January 1, 2024
Headed the digital presence for enterprise-level clients: ItaúPower Shopping and Copasa. Built and managed comprehensive content calendars for multiple platforms, ensuring brand voice consistency and compliance. Analyzed weekly performance reports to pivot strategies and improve ROI. Partnered with influencers to amplify reach, managing the relationship from outreach to performance tracking.
Visual Designer & Content Creator at Bernoulli Educação
January 1, 2018 - January 1, 2021
Produced high-impact visual assets and institutional videos for one of Brazil’s largest education groups. Handled professional event photography and on-site video coverage for social media promotion. Designed optimized social media templates and layouts using Adobe Photoshop and Illustrator.

Education

B.A. in Advertising and Propaganda at Centro Universitário Newton Paiva
January 11, 2030 - January 29, 2026

Qualifications

Video Marketing Certification
January 11, 2030 - January 29, 2026
Social Media Management & Strategy
January 11, 2030 - January 29, 2026
Meta Certified Digital Marketing Associate
January 11, 2030 - January 29, 2026
Google Ads Search Certification
January 11, 2030 - January 29, 2026
Professional Video Editing (Premiere Pro)
January 11, 2030 - January 29, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services