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I am a Digital Marketing & Product Manager who thrives on turning data into fast, decisive actions. I have a track record of growing revenue by 25%, improving conversion rates by 30%, and expanding social media audiences by 150% across telecom, health insurance, and B2B sectors in Chile and Australia. I excel at building strong cross-functional relationships, leading teams, and making strategic decisions grounded in analytics. My core strengths include e-commerce strategy, SEO/SEM, performance analytics, and automation. I am passionate about sports, design, and technology, and I bring enthusiasm, creativity, and adaptability to digital, retail, and consumer goods roles. I am bilingual in English and Spanish and have full working rights in Australia. With 3+ years of experience, I enjoy collaborating with diverse stakeholders to drive ROI and scale digital initiatives. I combine a user-centric approach with rigorous data analysis to optimize funnels, content, and channels across e-commerce and digital marketing landscapes.…I am a Digital Marketing & Product Manager who thrives on turning data into fast, decisive actions. I have a track record of growing revenue by 25%, improving conversion rates by 30%, and expanding social media audiences by 150% across telecom, health insurance, and B2B sectors in Chile and Australia. I excel at building strong cross-functional relationships, leading teams, and making strategic decisions grounded in analytics. My core strengths include e-commerce strategy, SEO/SEM, performance analytics, and automation. I am passionate about sports, design, and technology, and I bring enthusiasm, creativity, and adaptability to digital, retail, and consumer goods roles. I am bilingual in English and Spanish and have full working rights in Australia. With 3+ years of experience, I enjoy collaborating with diverse stakeholders to drive ROI and scale digital initiatives. I combine a user-centric approach with rigorous data analysis to optimize funnels, content, and channels across e-commerce and digital marketing landscapes.

Roberto Poblete

Digital Marketer, Growth Marketer, Marketing Analyst, +2

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I am a Digital Marketing & Product Manager who thrives on turning data into fast, decisive actions. I have a track record of growing revenue by 25%, improving conversion rates by 30%, and expanding social media audiences by 150% across telecom, health insurance, and B2B sectors in Chile and Australia. I excel at building strong cross-functional relationships, leading teams, and making strategic decisions grounded in analytics. My core strengths include e-commerce strategy, SEO/SEM, performance analytics, and automation. I am passionate about sports, design, and technology, and I bring enthusiasm, creativity, and adaptability to digital, retail, and consumer goods roles. I am bilingual in English and Spanish and have full working rights in Australia. With 3+ years of experience, I enjoy collaborating with diverse stakeholders to drive ROI and scale digital initiatives. I combine a user-centric approach with rigorous data analysis to optimize funnels, content, and channels across e-commerce and digital marketing landscapes.…I am a Digital Marketing & Product Manager who thrives on turning data into fast, decisive actions. I have a track record of growing revenue by 25%, improving conversion rates by 30%, and expanding social media audiences by 150% across telecom, health insurance, and B2B sectors in Chile and Australia. I excel at building strong cross-functional relationships, leading teams, and making strategic decisions grounded in analytics. My core strengths include e-commerce strategy, SEO/SEM, performance analytics, and automation. I am passionate about sports, design, and technology, and I bring enthusiasm, creativity, and adaptability to digital, retail, and consumer goods roles. I am bilingual in English and Spanish and have full working rights in Australia. With 3+ years of experience, I enjoy collaborating with diverse stakeholders to drive ROI and scale digital initiatives. I combine a user-centric approach with rigorous data analysis to optimize funnels, content, and channels across e-commerce and digital marketing landscapes.

Available to hire

I am a Digital Marketing & Product Manager who thrives on turning data into fast, decisive actions. I have a track record of growing revenue by 25%, improving conversion rates by 30%, and expanding social media audiences by 150% across telecom, health insurance, and B2B sectors in Chile and Australia. I excel at building strong cross-functional relationships, leading teams, and making strategic decisions grounded in analytics. My core strengths include e-commerce strategy, SEO/SEM, performance analytics, and automation. I am passionate about sports, design, and technology, and I bring enthusiasm, creativity, and adaptability to digital, retail, and consumer goods roles. I am bilingual in English and Spanish and have full working rights in Australia.

With 3+ years of experience, I enjoy collaborating with diverse stakeholders to drive ROI and scale digital initiatives. I combine a user-centric approach with rigorous data analysis to optimize funnels, content, and channels across e-commerce and digital marketing landscapes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital & Remote Channel Manager at Isalud Isapre de Codelo

December 1, 2023 - March 1, 2024

Reduced call center average wait time by 40% by optimizing workflows and KPI coordination with the partner call center. Improved website bounce rate by 90% through A/B testing and UX enhancements, and published 24 articles driving a 60% traffic increase per cycle. Delivered weekly performance dashboards to senior management covering all digital and remote channel KPIs.

Digital Channels Product Manager at Claro Chile

April 1, 2023 - November 1, 2023

Grew digital channel revenue by 25% YoY by executing a conversion-focused roadmap across e-commerce and click-to-call platforms. Improved overall conversion rate by 30% through UX optimisation, funnel analysis, and A/B testing across owned digital channels. Conducted competitive intelligence using SEMrush and SimilarWeb; managed call center partner relationship and commercial SLAs. Built cross-channel dashboards in Google Data Studio and Tableau to deliver actionable ROI insights to stakeholders.

Product Marketing Analyst at One Marketer

March 1, 2021 - March 1, 2023

Grew social media following by 150% in 3 months and scaled lead database from 250 to 2,000+ qualified monthly leads. Produced weekly newsletters achieving a 30% CTR (vs. 2–5% industry benchmark); managed agency deliverables and SEO reporting.