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I’m a demand generation marketer with 5 years of experience across paid media, marketing attribution, outbound, and BOFU content for B2B SaaS—working from early-stage 0-1 to post-PMF growth. I’ve owned the full funnel end-to-end, ensuring ad spend connects to closed-won outcomes through reliable attribution and disciplined budget allocation. Most recently at inFeedo.ai, I manage LinkedIn Ads and Google Ads lead-gen programs, built a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards), and improved MQL quality by auditing forms, targeting logic, and persona fit. I also lead BOFU webinar and demo enablement, run re-engagement programs for closed-lost/aged leads, and share HR data and attribution insights publicly to support discovery and pipeline efficiency.…I’m a demand generation marketer with 5 years of experience across paid media, marketing attribution, outbound, and BOFU content for B2B SaaS—working from early-stage 0-1 to post-PMF growth. I’ve owned the full funnel end-to-end, ensuring ad spend connects to closed-won outcomes through reliable attribution and disciplined budget allocation. Most recently at inFeedo.ai, I manage LinkedIn Ads and Google Ads lead-gen programs, built a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards), and improved MQL quality by auditing forms, targeting logic, and persona fit. I also lead BOFU webinar and demo enablement, run re-engagement programs for closed-lost/aged leads, and share HR data and attribution insights publicly to support discovery and pipeline efficiency.

Rohan Gupta

Marketing Strategist, Performance Marketer, Growth Marketer, +1

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I’m a demand generation marketer with 5 years of experience across paid media, marketing attribution, outbound, and BOFU content for B2B SaaS—working from early-stage 0-1 to post-PMF growth. I’ve owned the full funnel end-to-end, ensuring ad spend connects to closed-won outcomes through reliable attribution and disciplined budget allocation. Most recently at inFeedo.ai, I manage LinkedIn Ads and Google Ads lead-gen programs, built a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards), and improved MQL quality by auditing forms, targeting logic, and persona fit. I also lead BOFU webinar and demo enablement, run re-engagement programs for closed-lost/aged leads, and share HR data and attribution insights publicly to support discovery and pipeline efficiency.…I’m a demand generation marketer with 5 years of experience across paid media, marketing attribution, outbound, and BOFU content for B2B SaaS—working from early-stage 0-1 to post-PMF growth. I’ve owned the full funnel end-to-end, ensuring ad spend connects to closed-won outcomes through reliable attribution and disciplined budget allocation. Most recently at inFeedo.ai, I manage LinkedIn Ads and Google Ads lead-gen programs, built a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards), and improved MQL quality by auditing forms, targeting logic, and persona fit. I also lead BOFU webinar and demo enablement, run re-engagement programs for closed-lost/aged leads, and share HR data and attribution insights publicly to support discovery and pipeline efficiency.

Available to hire

I’m a demand generation marketer with 5 years of experience across paid media, marketing attribution, outbound, and BOFU content for B2B SaaS—working from early-stage 0-1 to post-PMF growth. I’ve owned the full funnel end-to-end, ensuring ad spend connects to closed-won outcomes through reliable attribution and disciplined budget allocation.

Most recently at inFeedo.ai, I manage LinkedIn Ads and Google Ads lead-gen programs, built a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards), and improved MQL quality by auditing forms, targeting logic, and persona fit. I also lead BOFU webinar and demo enablement, run re-engagement programs for closed-lost/aged leads, and share HR data and attribution insights publicly to support discovery and pipeline efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Demand Gen Manager at inFeedo.ai

March 1, 2025 - Present

Own paid media across LinkedIn Ads and Google Ads for an AI-led Employee Experience platform, managing a quarterly lead-gen budget scaled from ~$34K to ~$68K on LinkedIn with 80%+ of spend tied to lead-gen objectives. Build a full-funnel attribution stack (HubSpot + Fibbler + custom dashboards) mapping ad impression → MQL → SQL → SAO → closed deal, replacing broken first-touch reporting with last-touch and deal-level influence, and isolating LinkedIn’s contribution vs Google using correlation evidence. Improve lead quality by auditing MQL definitions at the campaign level, tracing a 21% junk rate to specific form filters, non-ICP company sizes, and wrong personas; reroute low-intent traffic into nurture instead of straight to SDRs. Restructure Google Ads into theme-led campaigns with negative keywords and brand protection to reduce CPA down to $52 on best themes. Run LinkedIn targeting experiments (filter vs no-filter) to lift campaign pipeline rate from 38% to 70% on best-fi

Demand-Gen Specialist at Growtomation

September 1, 2023 - February 28, 2025

HubSpot Partner Agency role focused on revenue intelligence and demand generation for post-PMF SaaS companies. Managed over $500K in ad spend across Google Ads and LinkedIn Ads for a fintech client. Executed paid channels with a primary focus on Google and LinkedIn. Ran email marketing for high-ticket SaaS in collaboration with GTM stakeholders over ~9 months, booking 45+ demo calls. Created BOFU assets such as guides, eBooks, and product demos to capture demand (including growing one blog piece from 10 to 35 leads over 7 months). Worked with 10+ B2B SaaS companies across market research, fintech, field service management, and data security.

Founder, Marketing at Leap-Nxt

November 1, 2022 - July 31, 2023

Ran a social media marketing agency helping businesses and startups build brand significance. Executed performance marketing using Google, Meta, and YouTube ads for EmpowerLux, generating 500+ leads. Built GTM strategy for an Ed-Tech startup using performance campaigns and seminars to drive successful admissions. Used Meta ads and event platforms (BookRetreat, Paytm Insider, Eventbrite) to drive attendance for an offline wellness retreat. Created 12 high-converting ad copies for social, display, and PPC across Graphy LMS, Instagram, and YouTube. Improved agency operational efficiency by managing a team of freelance developers, designers, and content marketers.