I help businesses and public sector organisations turn raw data into decisions they can act on. As a Power BI Developer & Data Analyst, I build traffic and performance reporting dashboards for local authority clients — combining Power Query, DAX, and geospatial layers (GeoJSON/WKT, QGIS) to turn survey and sensor data into clear, decision-ready reports. I also run a freelance practice covering custom CRM development (MERN stack , MongoDB, Express, React, Node.js), workflow automation, and data analysis for small and medium businesses. One example: I designed and built an end-to-end automation system where a machine learning model is trained and deployed on the cloud, then connected to a custom CRM to automatically validate and classify incoming data in real time , removing manual data entry and review entirely. I hold an MSc in Data Science (Distinction) and a BSc in Computer Science (Distinction), and I work across the full pipeline: SQL and PostgreSQL/PostGIS for data engineering, Python for automation and machine learning, AWS SageMaker for training and deploying ML models, and Power BI/DAX for connecting model outputs to live reporting dashboards. I also have hands-on experience with computer vision pipelines (object detection and tracking) and cloud GPU infrastructure. Data protection is built into how I work , all data handling follows GDPR principles, including secure storage, access control, and minimising retention of personal data. If you need a Power BI dashboard that actually gets used, a CRM built around how your team really works, a manual process automated end-to-end, or a machine learning model taken from prototype to production and connected to your reporting , I'd like to hear about it.…I help businesses and public sector organisations turn raw data into decisions they can act on. As a Power BI Developer & Data Analyst, I build traffic and performance reporting dashboards for local authority clients — combining Power Query, DAX, and geospatial layers (GeoJSON/WKT, QGIS) to turn survey and sensor data into clear, decision-ready reports. I also run a freelance practice covering custom CRM development (MERN stack , MongoDB, Express, React, Node.js), workflow automation, and data analysis for small and medium businesses. One example: I designed and built an end-to-end automation system where a machine learning model is trained and deployed on the cloud, then connected to a custom CRM to automatically validate and classify incoming data in real time , removing manual data entry and review entirely. I hold an MSc in Data Science (Distinction) and a BSc in Computer Science (Distinction), and I work across the full pipeline: SQL and PostgreSQL/PostGIS for data engineering, Python for automation and machine learning, AWS SageMaker for training and deploying ML models, and Power BI/DAX for connecting model outputs to live reporting dashboards. I also have hands-on experience with computer vision pipelines (object detection and tracking) and cloud GPU infrastructure. Data protection is built into how I work , all data handling follows GDPR principles, including secure storage, access control, and minimising retention of personal data. If you need a Power BI dashboard that actually gets used, a CRM built around how your team really works, a manual process automated end-to-end, or a machine learning model taken from prototype to production and connected to your reporting , I'd like to hear about it.WWWW…