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Hi, I’m Rohit Thapliyal, a results-driven digital marketer and paid-search specialist with 5+ years of experience helping SMBs grow through data-driven campaigns. I’ve led multi-channel initiatives across Google Ads, Meta, Apple Search Ads, and more, delivering measurable improvements in CPA, ROAS, and subscriptions. I thrive in cross-functional teams and love turning insights into scalable growth. Beyond campaigns, I’m passionate about optimizing user journeys, reporting, and collaborating with product, design, and martech teams to build impact-driven marketing programs. I’m always eager to learn new tools and industry best practices to stay ahead in a fast-evolving digital landscape.…Hi, I’m Rohit Thapliyal, a results-driven digital marketer and paid-search specialist with 5+ years of experience helping SMBs grow through data-driven campaigns. I’ve led multi-channel initiatives across Google Ads, Meta, Apple Search Ads, and more, delivering measurable improvements in CPA, ROAS, and subscriptions. I thrive in cross-functional teams and love turning insights into scalable growth. Beyond campaigns, I’m passionate about optimizing user journeys, reporting, and collaborating with product, design, and martech teams to build impact-driven marketing programs. I’m always eager to learn new tools and industry best practices to stay ahead in a fast-evolving digital landscape.

Rohit Thapliyal

Digital Marketer, Growth Marketer, Marketing Strategist, +7

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Hi, I’m Rohit Thapliyal, a results-driven digital marketer and paid-search specialist with 5+ years of experience helping SMBs grow through data-driven campaigns. I’ve led multi-channel initiatives across Google Ads, Meta, Apple Search Ads, and more, delivering measurable improvements in CPA, ROAS, and subscriptions. I thrive in cross-functional teams and love turning insights into scalable growth. Beyond campaigns, I’m passionate about optimizing user journeys, reporting, and collaborating with product, design, and martech teams to build impact-driven marketing programs. I’m always eager to learn new tools and industry best practices to stay ahead in a fast-evolving digital landscape.…Hi, I’m Rohit Thapliyal, a results-driven digital marketer and paid-search specialist with 5+ years of experience helping SMBs grow through data-driven campaigns. I’ve led multi-channel initiatives across Google Ads, Meta, Apple Search Ads, and more, delivering measurable improvements in CPA, ROAS, and subscriptions. I thrive in cross-functional teams and love turning insights into scalable growth. Beyond campaigns, I’m passionate about optimizing user journeys, reporting, and collaborating with product, design, and martech teams to build impact-driven marketing programs. I’m always eager to learn new tools and industry best practices to stay ahead in a fast-evolving digital landscape.

Available to hire

Hi, I’m Rohit Thapliyal, a results-driven digital marketer and paid-search specialist with 5+ years of experience helping SMBs grow through data-driven campaigns. I’ve led multi-channel initiatives across Google Ads, Meta, Apple Search Ads, and more, delivering measurable improvements in CPA, ROAS, and subscriptions. I thrive in cross-functional teams and love turning insights into scalable growth.

Beyond campaigns, I’m passionate about optimizing user journeys, reporting, and collaborating with product, design, and martech teams to build impact-driven marketing programs. I’m always eager to learn new tools and industry best practices to stay ahead in a fast-evolving digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Associate - Paid Search

January 1, 2025 - Present

Partnered with activation teams to lead full-funnel campaign execution across SEM, Display, and Local Search for a $3.5M/month B2C/B2B client; Led testing agendas to optimize creative strategy and maximize ROAS; Led regular experimentation cycles to improve CVR and conversion rates; Built SOP templates to streamline multi-stakeholder launches; Managed ad pacing and dashboard reporting using Tableau, GA4, Looker Studio; Facilitated alignment with external vendors and media teams to ensure consistent messaging.

Associate - Paid Search at GALESR

January 1, 2025 - Present

Partnered with activation teams to lead full-funnel campaign execution across SEM, Display, and Local Search for a $3.5M/month B2C-B2B client. Designed structured testing agendas to optimize creative strategies and maximize ROAS; led regular experimentation cycles to improve CVR by 20%. Built SOP templates to streamline multi-stakeholder launches and reduce time-to-market. Owned campaign pacing and dashboard reporting using Tableau, GA4, and Looker Studio; monitored KPIs and delivered strategic insights. Facilitated alignment with external vendors and media teams to ensure consistent messaging and performance across geographies and channels.

Associate - Paid Search at Chegg India

November 1, 2024 - October 13, 2025

Led Chegg India's Go-To-Market strategy; created segmented targeting and CRO-led execution to reduce acquisition costs by 20%; Led LinkedIn and Display campaigns; improved lead quality and conversion rates; Led creative and landing page experimentation using A/B testing to cut bounce rates and reduce cost per lead by 35%; Managed paid search campaigns across Google UA, LinkedIn, Display, Shopping, and Apps; Built scalable GTM workflows; Developed Looker Studio dashboards to track KPIs and deliver strategic insights; Coordinated with product and marketing teams and external vendors; Oct 2023 – Nov 2024.

Associate - Paid Search at Chegg India

November 1, 2024 - October 13, 2025

Managed $20M+ global ad spend across Google Ads, LinkedIn Ads, Display, Shopping, and App platforms; reduced CPA by 18%; drove 24% YoY revenue growth. Led app and B2B acquisition campaigns on Google UAC, Apple Search Ads, and LinkedIn; boosted installs and qualified leads by 27%; collaborated with product and martech teams to grow subscriptions by 90%. Built structured testing frameworks, launched scalable GTM workflows, and developed Looker Studio dashboards to track KPIs and optimize performance across creative, audience, and platform strategies. Facilitated alignment with external vendors and media teams to ensure consistent messaging and performance across geographies and channels.