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I'm a Brand & Social Media Manager based between Abu Dhabi and Dubai, with 8+ years of experience growing food and lifestyle brands across the UAE. I specialise in social strategy, content creation, and storytelling — from concept and shooting (Sony + Adobe Creative Suite) to influencer partnerships and campaign reporting. I love turning ideas into content that connects with audiences and drives real engagement.…I'm a Brand & Social Media Manager based between Abu Dhabi and Dubai, with 8+ years of experience growing food and lifestyle brands across the UAE. I specialise in social strategy, content creation, and storytelling — from concept and shooting (Sony + Adobe Creative Suite) to influencer partnerships and campaign reporting. I love turning ideas into content that connects with audiences and drives real engagement.

Rojeanna Balmediano

Brand Designer, Social Media Manager, Content Producer, +2

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I'm a Brand & Social Media Manager based between Abu Dhabi and Dubai, with 8+ years of experience growing food and lifestyle brands across the UAE. I specialise in social strategy, content creation, and storytelling — from concept and shooting (Sony + Adobe Creative Suite) to influencer partnerships and campaign reporting. I love turning ideas into content that connects with audiences and drives real engagement.…I'm a Brand & Social Media Manager based between Abu Dhabi and Dubai, with 8+ years of experience growing food and lifestyle brands across the UAE. I specialise in social strategy, content creation, and storytelling — from concept and shooting (Sony + Adobe Creative Suite) to influencer partnerships and campaign reporting. I love turning ideas into content that connects with audiences and drives real engagement.

Available to hire

I’m a Brand & Social Media Manager based between Abu Dhabi and Dubai, with 8+ years of experience growing food and lifestyle brands across the UAE. I specialise in social strategy, content creation, and storytelling — from concept and shooting (Sony + Adobe Creative Suite) to influencer partnerships and campaign reporting. I love turning ideas into content that connects with audiences and drives real engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media And Content Manager at KNEAD BAKERY - AL NAHYAN, ABU DHABI

August 1, 2025 - Present

Developed and executed social media strategies aligned with brand identity and marketing objectives. Managed daily posting schedules across Instagram, Facebook, TikTok, and other platforms; produced strong copywriting and storytelling. Planned campaigns and content calendar execution, incorporating ideas and rollout strategies. Tracked basic analytics/performance metrics and produced reports with insights and recommendations. Managed content calendars, influencer and media partner relationships, and produced campaign briefs/debriefs including KPIs, results, and post-event analysis.

Brand and Social Media Manager at DOT’S CAFE - KHALIFA CITY, ABU DHABI

December 1, 2023 - December 1, 2024

Planned, implemented, and published original content and social media campaigns. Developed and maintained content calendars and storytelling across Instagram, TikTok, Facebook, and LinkedIn, including scheduling, editing, and optimization. Oversaw content creation and curation, generated campaign concepts and rollout strategies, adjusted strategy based on KPI pacing, and reported wins/losses. Produced performance and insight reports, wrote copy, and collaborated with designers. Built and managed relationships with influencers and media partners. Led team alignment, campaign branding approvals, and coordination of content shoots. Delivered campaign briefs and debriefs with KPIs, results, and post-event analysis, providing feedback to optimize content based on engagement and audience behavior.

Social Media Manager and Content Creator at KRUSH BRANDS - BARSHA HEIGHTS - TECOM

May 1, 2022 - December 1, 2023

Conceptualized, produced, and edited high-quality visual content (images, videos, graphics, captions) tailored for platforms including Instagram, Instagram Reels, and Facebook. Created audience-resonant content that reflected brand values and improved engagement. Collaborated with creative, marketing, and PR teams on integrated campaigns. Researched trends and competitor strategies to keep content relevant. Managed campaigns from ideation to execution aligned with business goals. Scheduled and published content based on audience engagement timing. Monitored and responded to comments and messages professionally, fostering conversations and addressing feedback. Stayed current with algorithm changes and best practices.

Social Media Content Creator at BLACKSPOON MANAGEMENT LLC - OASIS MALL , AL QOUZ

October 1, 2021 - May 1, 2022

Social Media Content Creator at IKCON / FOODIEBRANDS LLC - BUSINESS BAY / AL QOUZ

April 1, 2019 - October 1, 2021

Social Media Community Management at INDEPENDENT FOOD COMPANY - BARSHA HEIGHTS - TECOM

July 1, 2017 - April 30, 2019

Owned daily community management across social channels, Google, and delivery platforms. Maintained a welcoming environment and facilitated meaningful conversations. Monitored discussions, proactively addressed potential issues, and collaborated with internal teams for product updates, events, and company news. Moderated user-generated content and removed inappropriate/spam content. Gathered community insights and feedback to improve products/services and customer experience. Compiled regular reports on sentiment and engagement metrics, tracked KPIs with analytics tools, and reported community impact and improvement opportunities to management.