Hi, I’m Rok Rupnik—a Senior Brand & Product Designer based in Budapest with over a decade of experience crafting scalable brands, digital products, and engaging user experiences for tech, DeFi, and consumer brands. I excel at turning complex ideas into intuitive designs that boost adoption, revenue, and trust, and I enjoy leading projects end-to-end—from concept to delivery—while balancing business goals, user needs, and technical realities.
I’m passionate about collaboration across disciplines, mentoring designers, and pushing the boundaries of tools like Figma and Webflow to accelerate impact. Originally from Slovenia, I bring a global perspective and curiosity about frontier tech, storytelling, and meaningful design outcomes.
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