Hi, I’m Rok Rupnik—a Senior Brand & Product Designer based in Budapest with over a decade of experience crafting scalable brands, digital products, and engaging user experiences for tech, DeFi, and consumer brands. I excel at turning complex ideas into intuitive designs that boost adoption, revenue, and trust, and I enjoy leading projects end-to-end—from concept to delivery—while balancing business goals, user needs, and technical realities. I’m passionate about collaboration across disciplines, mentoring designers, and pushing the boundaries of tools like Figma and Webflow to accelerate impact. Originally from Slovenia, I bring a global perspective and curiosity about frontier tech, storytelling, and meaningful design outcomes.

Rok Rupnik

Hi, I’m Rok Rupnik—a Senior Brand & Product Designer based in Budapest with over a decade of experience crafting scalable brands, digital products, and engaging user experiences for tech, DeFi, and consumer brands. I excel at turning complex ideas into intuitive designs that boost adoption, revenue, and trust, and I enjoy leading projects end-to-end—from concept to delivery—while balancing business goals, user needs, and technical realities. I’m passionate about collaboration across disciplines, mentoring designers, and pushing the boundaries of tools like Figma and Webflow to accelerate impact. Originally from Slovenia, I bring a global perspective and curiosity about frontier tech, storytelling, and meaningful design outcomes.

Available to hire

Hi, I’m Rok Rupnik—a Senior Brand & Product Designer based in Budapest with over a decade of experience crafting scalable brands, digital products, and engaging user experiences for tech, DeFi, and consumer brands. I excel at turning complex ideas into intuitive designs that boost adoption, revenue, and trust, and I enjoy leading projects end-to-end—from concept to delivery—while balancing business goals, user needs, and technical realities.

I’m passionate about collaboration across disciplines, mentoring designers, and pushing the boundaries of tools like Figma and Webflow to accelerate impact. Originally from Slovenia, I bring a global perspective and curiosity about frontier tech, storytelling, and meaningful design outcomes.

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Work Experience

Senior Brand & Product Designer at Block Analitica
February 1, 2025 - Present
Designing clear, trustworthy brands and digital products; redesigned Block Analitica’s website and analytics dashboard; developed a full brand identity and marketing website for a premium kegged cocktail startup; improved Sphere, a DeFi analytics platform’s usability.
Senior Product & Brand Designer at KnitBit
February 1, 2025 - Present
Designing clear, trustworthy brands and digital products for DeFi, tech, and F&B clients. Redesigned Block Analitica’s website and analytics dashboard to improve usability and client growth. Developed branding and marketing website for a premium kegged cocktail startup to enhance credibility and sales conversations. Improved Sphere, a DeFi analytics platform, making data navigation easier for retail and institutional users.
Senior Product & Brand Designer
June 1, 2023 - February 1, 2025
Led UI/UX design across dApps, staking flows, wallet interfaces, and the company website for a Bitcoin-based DeFi app; built the marketing function from scratch; designed investor collateral that helped secure $2M in funding.
Product & Marketing Designer
June 1, 2023 - February 1, 2025
Led product and marketing design for a Bitcoin-based DeFi app. Directed UI/UX across dApps, staking flows, wallet interfaces, and the company website; conducted user interviews and testing to align the experience with user expectations. Built the marketing function from scratch—managing social, content, campaigns, and sales decks. Designed investor collateral that helped secure $2M in funding.
Brand & Digital Designer at KnitBit (Freelance)
October 1, 2017 - June 1, 2022
Worked with startups, public companies, and scale-ups on branding, packaging, and digital experiences; led packaging and trade show design for PharmaLinea (Slovenia), supporting 100%+ YoY growth in APAC; delivered design solutions for Slovenian Railways, DARS, and various private companies, recognized for speed, reliability, and independence.
Senior Product & Brand Designer at KnitBit (Freelance)
October 1, 2017 - June 1, 2022
Worked with startups, public companies, and scale-ups on branding, packaging, and digital experiences. Led packaging and trade show design for PharmaLinea (Slovenia), supporting 100%+ YoY growth in the APAC region and establishing credibility across 40+ markets. Delivered high-quality design solutions for Slovenian Railways, DARS (Slovenian Motorway Company), and various private companies, recognized for speed, reliability, and independence.

Education

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Qualifications

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Industry Experience

Software & Internet, Financial Services, Professional Services, Retail, Media & Entertainment, Consumer Goods