Hi, I’m Søren Rokkjer Tofteberg, a Optimization Specialist with a proven track record in CRO and Online Marketing. With more than 15 years of experience, I bring deep expertise in sales optimization, UX, CRO, and content marketing. I’ve helped both media companies and financial institutions achieve significant online growth. I’m creative, analytical, and business‑oriented, translating data into actionable recommendations and solutions that deliver measurable impact. My approach is hands‑on, data‑driven, experimental, and results‑focused. I dive deep into UX and digital strategies, developing and optimizing digital solutions that both engage users and strengthen commercial goals. My knowledge of traffic drivers ensures conversions are optimized across the entire user journey, not just on-page, across channels and touchpoints.

Søren Rokkjer Tofteberg

Hi, I’m Søren Rokkjer Tofteberg, a Optimization Specialist with a proven track record in CRO and Online Marketing. With more than 15 years of experience, I bring deep expertise in sales optimization, UX, CRO, and content marketing. I’ve helped both media companies and financial institutions achieve significant online growth. I’m creative, analytical, and business‑oriented, translating data into actionable recommendations and solutions that deliver measurable impact. My approach is hands‑on, data‑driven, experimental, and results‑focused. I dive deep into UX and digital strategies, developing and optimizing digital solutions that both engage users and strengthen commercial goals. My knowledge of traffic drivers ensures conversions are optimized across the entire user journey, not just on-page, across channels and touchpoints.

Available to hire

Hi, I’m Søren Rokkjer Tofteberg, a Optimization Specialist with a proven track record in CRO and Online Marketing. With more than 15 years of experience, I bring deep expertise in sales optimization, UX, CRO, and content marketing. I’ve helped both media companies and financial institutions achieve significant online growth. I’m creative, analytical, and business‑oriented, translating data into actionable recommendations and solutions that deliver measurable impact.

My approach is hands‑on, data‑driven, experimental, and results‑focused. I dive deep into UX and digital strategies, developing and optimizing digital solutions that both engage users and strengthen commercial goals. My knowledge of traffic drivers ensures conversions are optimized across the entire user journey, not just on-page, across channels and touchpoints.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Danish
Fluent
English
Fluent

Work Experience

Digital Traffic and Web Manager at PenSam
January 1, 2018 - Present
Developed a new Sitecore online universe; led UX optimization; tracked performance with Google Analytics and Hotjar; implemented gamification concepts for members; performed end-to-end analyses of pension journeys; grew permissions from 10,000 to 110,000; built new website modules and self-service flows; communicated complex pension messages.
Digital Sales Manager at Ekstra Bladet
January 1, 2016 - January 1, 2018
Optimized digital subscription sales; increased conversion rate from 3.18% to 5.18%; boosted average order size by 35%; churn reduced by 2.1 percentage points; sales via Facebook increased by 100%; conducted end-to-end value analysis and retention-focused initiatives.
Digital Business Development at Forca
January 1, 2015 - January 1, 2016
Responsible for commercial business development across all digital services, including conversion optimization setup. Developed business cases and managed area managers and specialists.
SEO & UX Consultant (Freelance)
January 1, 2015 - December 31, 2015
SEO for various companies and UX lead for a major online sales funnel project for DIBA (Sydbank).
Online Marketing Manager at Marketinchef, Onlinehef – Ofir A/S
January 1, 2010 - January 1, 2015
Responsible for commercial business development on Sitecore platform and all online marketing, including Marketing Automation. Managed 10 employees. Key achievements include order size growth of 148%; sales conversion growth from 3.18% to 5.18%; SEO growth of 300% (from 100k to 300k visits per month); led total website transformation during platform migration; chaired SEM/SEO board at North Media across 7 companies.
Usability & Web Traffic Manager at Lauritz.com
January 1, 2009 - January 1, 2010
Optimized digital sales and traffic; increased commission revenue by 5%; improved Adwords by 20%; achieved top Google rankings for major furniture designers within six months.
Information Architect at Vertic
January 1, 2008 - January 1, 2009
Wireframes, concept development, and UX for B2B and web sales projects. Notable project: Novo Nordisk Diabetes Patient Program.
Information Architect at Netpeople A/S
January 1, 2007 - January 1, 2008
Developed UX and digital strategies. Notable project: Smartbudget for Nykredit, winner of an IMA Award.

Education

Bachelor in Medialogy at Aalborg University
January 1, 2004 - January 1, 2005
Multimedia Designer at Copenhagen Business Academy
January 1, 2001 - January 1, 2004
High School Diploma, Mathematics at Vestre Borgerdyd Gymnasium
January 1, 1996 - January 1, 1999

Qualifications

MSc IT – Design, Communication, and Media (specialization in strategic usability)
January 1, 2005 - January 1, 2007

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services