Creative Designer with 6+ years of experience in branding and visual communication, with growing emphasis on video editing and visual storytelling. I have a proven ability to lead hotel branding projects, ensuring all creative outputs align with brand standards and contribute to successful Brand Standard Audits. Skilled in Adobe Illustrator and Photoshop, with a strong sense of typography, layout, and narrative-driven design, complemented by hands-on experience in video editing. I have led design and display across properties, collaborated with F&B and Front Office teams on seasonal campaigns, managed budgets, and created engaging promotional content across print, digital, video, online, and outdoor platforms.

Roma Francisco

Creative Designer with 6+ years of experience in branding and visual communication, with growing emphasis on video editing and visual storytelling. I have a proven ability to lead hotel branding projects, ensuring all creative outputs align with brand standards and contribute to successful Brand Standard Audits. Skilled in Adobe Illustrator and Photoshop, with a strong sense of typography, layout, and narrative-driven design, complemented by hands-on experience in video editing. I have led design and display across properties, collaborated with F&B and Front Office teams on seasonal campaigns, managed budgets, and created engaging promotional content across print, digital, video, online, and outdoor platforms.

Available to hire

Creative Designer with 6+ years of experience in branding and visual communication, with growing emphasis on video editing and visual storytelling. I have a proven ability to lead hotel branding projects, ensuring all creative outputs align with brand standards and contribute to successful Brand Standard Audits.

Skilled in Adobe Illustrator and Photoshop, with a strong sense of typography, layout, and narrative-driven design, complemented by hands-on experience in video editing. I have led design and display across properties, collaborated with F&B and Front Office teams on seasonal campaigns, managed budgets, and created engaging promotional content across print, digital, video, online, and outdoor platforms.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Graphic Designer at Le Royal Méridien Abu Dhabi
January 1, 2023 - Present
Led visual design and display across the property, managing production, installation, and dismantling of mall displays, marketing backdrops, and signage. Coordinated with F&B and Front Office for seasonal campaigns, managed department budget, and maintained high-quality visual merchandising standards for print, online, and outdoor materials.
Visual Design and Display Officer at SCMC (Shopping Center Management Corporation)
January 1, 2021 - December 31, 2022
Led design and display executions across shopping centers, including mall displays, signage, and promotional visuals; collaborated with tenants and marketing teams; supported seasonal campaigns; managed design budgets.
Photo Editor / Creative Marketing Assistant at The Wedding Library
January 1, 2019 - December 31, 2020
Overall lead in branding and design strategies; created promotional visuals, brochures, menus, and digital ads. Managed social media accounts and collaborated with internal teams to ensure cohesive branding across campaigns.

Education

Bachelor’s Degree in Fine Arts & Design (Advertising) at University of Santo Tomas
January 11, 2030 - January 1, 2019

Qualifications

Embark Leadership Training
January 1, 2025 - January 23, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Other