Roman Borissov

Led on-site, off-site and technical SEO initiatives for an ecommerce store specializing in custom products and on-demand merchandise. Managed two Junior SEOs and their link-building activities while contributing hands-on work such as developing content for new landing pages and guiding the overall SEO strategy. Collaborated with Design to create a new homepage, category, product and blog layouts as well as a custom 404 page. Reoriented the site toward B2C traffic while maintaining B2B focus and implemented SEO-friendly customization features. Wrote content with an in-house copywriter and overhauled the URL structure, contributing to improved core web vitals and site health. Cleaned up the backlink profile by disavowing toxic links and launching a quality link-building program with junior SEOs. Achieved results through organized outreach, a focus on relevance and quality, and close alignment of SEO and CRO tasks to improve conversions.

Led on-site, off-site and technical SEO initiatives for an eCommerce store, managed two junior SEOs, and contributed hands-on to content and landing-page development. Directed SEO strategy to broaden B2C reach, redesigned homepage, category, product and blog layouts, and implemented a 404 page. Reorganized URL structure, improved core web vitals, and cleaned a toxic backlink profile with a quality link-building program. Coordinated with Design and Copywriting to deliver SEO/CRO-friendly content and product customization functionality.

Oversaw all on-site, off-site and technical SEO initiatives for CGTrader.com to increase organic sales. Split time between hands-on optimization and developing the overall SEO strategy for a large ecommerce site, while managing freelance copywriters and in-house link-builders and mentoring junior SEOs. Also performed SEO for Modelry.ai and CGDream.ai. Focused on increasing product visibility, sign-ups and conversions, improving site authority and health, and aligning SEO with product and business goals.