Available to hire
I am an SEO and digital marketing professional with a strong focus on CRO and content management. Over the years I have led SEO initiatives for eCommerce and B2B platforms, driving organic revenue, improving site health, and delivering measurable improvements in conversions. I enjoy collaborating with design and content teams to craft landing pages and blog content that perform well and engage users.
I thrive in fast-paced environments and excel at leading teams—managing junior SEOs, freelancers, and cross-functional stakeholders. My approach combines data-driven optimization with UX considerations to grow revenue while maintaining top-tier technical health across multi-market websites.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
THE/STUDIO SEO Team Manager at THE/STUDIO
August 1, 2025 - August 1, 2025Led on-site, off-site and technical SEO initiatives for an ecommerce store specializing in custom products and on-demand merchandise. Managed two Junior SEOs and their link-building activities while contributing hands-on work such as developing content for new landing pages and guiding the overall SEO strategy. Collaborated with Design to create a new homepage, category, product and blog layouts as well as a custom 404 page. Reoriented the site toward B2C traffic while maintaining B2B focus and implemented SEO-friendly customization features. Wrote content with an in-house copywriter and overhauled the URL structure, contributing to improved core web vitals and site health. Cleaned up the backlink profile by disavowing toxic links and launching a quality link-building program with junior SEOs. Achieved results through organized outreach, a focus on relevance and quality, and close alignment of SEO and CRO tasks to improve conversions.
Senior SEO Manager at CGTrader
October 1, 2024 - October 1, 2024Oversaw all on-site, off-site and technical SEO initiatives for CGTrader.com to increase organic sales. Split time between hands-on optimization and developing the overall SEO strategy for a large ecommerce site, while managing freelance copywriters and in-house link-builders and mentoring junior SEOs. Also performed SEO for Modelry.ai and CGDream.ai. Focused on increasing product visibility, sign-ups and conversions, improving site authority and health, and aligning SEO with product and business goals.
CRO Consultant at Esports Entertainment Group
August 1, 2022 - August 1, 2022Aimed to increase users and first-time deposits across desktop and mobile gambling sites. Improved the customer journey usability, simplified signup forms, optimized landing pages and interactive elements, and launched SMS promotional campaigns. Tested turnkey CRO solutions per management requests to drive higher conversions.
SEO Consultant at Turnit
August 1, 2022 - August 1, 2022Conducted a comprehensive SEO audit and led on-site and off-site optimization for Turnit.com, a B2B transit SaaS platform. Optimized URL structure, meta titles and headers, and updated content. Aligned SEO work with broader marketing goals to attract new B2B clients.
SEO Consultant at Click & Grow
November 1, 2021 - November 1, 2021Created an SEO audit for Click & Grow, identified areas for improvement, and helped implement fixes. Recommended and executed CRO changes, including A/B testing layouts for seasonal and audience-segment landing pages to increase average order value, while ensuring Shopify compatibility and regional/mobile considerations.
Ecommerce Marketing Manager at RICH Hair Care
December 1, 2020 - December 1, 2020Oversaw Shopify ecommerce sites in the beauty niche, developing on-site and off-site SEO strategies. Conducted keyword and competitor audits, usability and speed analyses, and improved the checkout process. Led a migration from a custom CMS to Prestashop and ensured mobile friendliness and international/local SEO for multiple markets.
Digital Acquisition Team Manager at Total Media
April 1, 2019 - April 1, 2019Led organic traffic growth for multiple client sites, managing a team of junior SEOs and coordinating with UK/London and Tallinn offices. Monitored performance via GA, Search Console, SEMrush and other tools; resolved technical SEO issues; handled copywriting and content optimization; produced monthly/quarterly reports and client-facing calls; contributed to new business through audits and pitches.
SEO Specialist at Credy
October 1, 2016 - October 1, 2016Managed on-site and off-site SEO for an online credit company with sites targeting multiple countries. Conducted keyword research and competitor analysis, optimized landing pages in target languages, and managed link-building campaigns. Collaborated with freelancers and agencies to deliver high-quality content.
SEO Manager at Finixtech OÜ
December 1, 2014 - December 1, 2014Managed SEO for gambling sites across English, Finnish, Norwegian and Swedish markets. Performed competitive analysis and keyword research, content creation in English and Russian, and optimized landing pages. Identified and fixed technical issues and conducted link-building campaigns. Occasionally supported PPC campaigns across several markets.
SEO Manager at TextMagic
September 1, 2011 - September 1, 2011Handled on-site SEO: keyword research and implementation; internal linking campaigns; link building; content management; generated regular traffic reports concerning SEO and link-building campaigns using Analytics and SEO tools.
Link Building Specialist at Web Guide Partner
January 1, 2011 - January 1, 2011Built high-quality links for clients through outreach to relevant websites. Coordinated with in-house copywriters and designers to create content required for link deals. Negotiated partnerships and managed relationships across multiple client sites.
Senior SEO Manager at THE/STUDIO
January 1, 2025 - August 1, 2025Led on-site, off-site and technical SEO initiatives for an eCommerce store, managed two junior SEOs, and contributed hands-on to content and landing-page development. Directed SEO strategy to broaden B2C reach, redesigned homepage, category, product and blog layouts, and implemented a 404 page. Reorganized URL structure, improved core web vitals, and cleaned a toxic backlink profile with a quality link-building program. Coordinated with Design and Copywriting to deliver SEO/CRO-friendly content and product customization functionality.
Senior SEO Manager at CGTrader
September 1, 2022 - October 1, 2024Oversaw all on-site, off-site and technical SEO for CGTrader.com to increase organic sales, balancing hands-on work with strategic planning. Managed freelance copywriters and in-house link-builders, and supported SEO for Modelry.ai and CGDream.ai. Focused on eCommerce optimization and signup growth while guiding broader SEO strategy for multiple sites.
SEO Specialist at Compulsive Media OÜ
March 1, 2021 - August 1, 2022Freelance SEO services across on-site, off-site, technical SEO, content creation and CRO. Notable clients included Click & Grow (Shopify) with a Christmas campaign, Turnit (B2B SaaS), and Esports Entertainment Group. Gained experience across B2B and B2C projects and built a diverse client portfolio.
Ecommerce Marketing Manager at RICH Hair Care
September 1, 2019 - February 1, 2021Oversaw Shopify eCommerce sites, conducted SEO audits, usability, technical and performance analysis, and CRO recommendations. Led a migration from a custom CMS to Prestashop, improved mobile rendering, and implemented international/local SEO for USA, UK, Europe, Baltics, Finland and Russia.
Acquisition Team Manager at Total Media Digital
October 1, 2017 - April 1, 2019Directed organic traffic growth for multiple client sites, managed a team of junior SEOs, resolved technical SEO issues, led content management and optimization, and produced monthly/quarterly/annual performance reports. Collaborated with UK/London teams and aided client pitches.
Search Engine Optimization Specialist at Credy
January 1, 2014 - October 1, 2016Managed on-site and off-site SEO for an online loan platform across multiple countries. Performed keyword research, monitored performance via Analytics/Search Console, implemented SEO recommendations, and coordinated with freelancers to create optimized landing pages in target languages; led link-building campaigns.
Search Engine Optimization Manager at Finixtech OÜ
May 1, 2012 - December 1, 2014Handled SEO for gambling sites across English, Finnish, Norwegian and Swedish markets. Conducted keyword research, content creation, and quality assurance; identified and fixed technical issues, executed link-building campaigns, and supported PPC in various markets.
Search Engine Optimization Manager at TextMagic
April 1, 2011 - September 1, 2011On-site SEO including keyword research and internal linking; led link-building campaigns and content management; produced regular traffic reports using GA and SEO tools.
Link Building Specialist at Web Guide Partner
February 1, 2009 - January 1, 2011Built high-quality links for clients through outreach, content collaboration, and negotiation; coordinated with copywriters and designers to create assets for link deals; tracked SEO indicators and performance.
Education
Bachelor of Arts - BA, English language and culture at Tallinn University
January 1, 2011 - January 1, 2015Electrical Engineering at TalTech – Tallinn University of Technology
January 1, 2007 - January 1, 2009Bachelor of Arts at Tallinn University
January 1, 2011 - January 1, 2015Electrical Engineering at TalTech – Tallinn University of Technology
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Financial Services, Media & Entertainment, Professional Services, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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