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I am a Digital Marketing Leader with extensive experience in domestic and international markets. I lead cross-functional teams in brand planning, content development, copywriting, promotions, and event organization to drive awareness, engagement, and revenue. Fluent in English and Spanish, I also conversant in Portuguese and French, enabling effective collaboration with multi-cultural teams and partners. I have built scalable marketing models across multiple markets, aligning corporate strategy with operational plans to maximize resources and profitability. I enjoy turning insights into actionable campaigns and forming strong relationships with agencies, clients, and communities to achieve ambitious goals.…I am a Digital Marketing Leader with extensive experience in domestic and international markets. I lead cross-functional teams in brand planning, content development, copywriting, promotions, and event organization to drive awareness, engagement, and revenue. Fluent in English and Spanish, I also conversant in Portuguese and French, enabling effective collaboration with multi-cultural teams and partners. I have built scalable marketing models across multiple markets, aligning corporate strategy with operational plans to maximize resources and profitability. I enjoy turning insights into actionable campaigns and forming strong relationships with agencies, clients, and communities to achieve ambitious goals.

Romina Picón

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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I am a Digital Marketing Leader with extensive experience in domestic and international markets. I lead cross-functional teams in brand planning, content development, copywriting, promotions, and event organization to drive awareness, engagement, and revenue. Fluent in English and Spanish, I also conversant in Portuguese and French, enabling effective collaboration with multi-cultural teams and partners. I have built scalable marketing models across multiple markets, aligning corporate strategy with operational plans to maximize resources and profitability. I enjoy turning insights into actionable campaigns and forming strong relationships with agencies, clients, and communities to achieve ambitious goals.…I am a Digital Marketing Leader with extensive experience in domestic and international markets. I lead cross-functional teams in brand planning, content development, copywriting, promotions, and event organization to drive awareness, engagement, and revenue. Fluent in English and Spanish, I also conversant in Portuguese and French, enabling effective collaboration with multi-cultural teams and partners. I have built scalable marketing models across multiple markets, aligning corporate strategy with operational plans to maximize resources and profitability. I enjoy turning insights into actionable campaigns and forming strong relationships with agencies, clients, and communities to achieve ambitious goals.

Available to hire

I am a Digital Marketing Leader with extensive experience in domestic and international markets. I lead cross-functional teams in brand planning, content development, copywriting, promotions, and event organization to drive awareness, engagement, and revenue. Fluent in English and Spanish, I also conversant in Portuguese and French, enabling effective collaboration with multi-cultural teams and partners.

I have built scalable marketing models across multiple markets, aligning corporate strategy with operational plans to maximize resources and profitability. I enjoy turning insights into actionable campaigns and forming strong relationships with agencies, clients, and communities to achieve ambitious goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Intermediate

French

Intermediate

Work Experience

Digital Marketing Lead at Warner Bros. Discovery

January 1, 2025 - September 15, 2025

Plan, implement, and manage integrated digital marketing campaigns across social media, email, and content to drive brand awareness, engagement, and conversions. Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and Twitter; design and implement email marketing campaigns; produce and optimize digital content (blogs, videos, infographics, social posts); foster relationships with online communities, influencers, and customers.

Owner at Lexicon Solutions, Inc

January 1, 2022 - September 15, 2025

Develop and provide digital and on-the-ground marketing services for clients ranging from local agencies to Fortune 500 companies, leveraging US Hispanic and Latin American market insights. Provide copywriting, content development, brand messaging, go-apps/push notifications, social posts, translations, campaigns, and event organization; manage eblasts/newsletters.

Executive, Brand Solutions at A+E Networks Latin America

January 1, 2016 - September 15, 2025

Oversee copywriting and sales materials for History, A&E, Lifetime, and H2 in English, Spanish, and Portuguese. Manage the Integrated Planning Process, develop and execute co-branded sales opportunities and content, ensure integrated ad sales solutions, and maintain cross-functional marketing alignment and calendar.

Freelance Consultant at Discovery Networks Latin America | US Hispanic

January 1, 2014 - September 15, 2025

Consult on program selection and adaptation, translations, copywriting, and content for online and on-air usage. Manage affiliate relations, develop client packages, create social media and website content, and deliver training collateral and sessions.

Marketing and Events Manager, Consultant - U.S. Hispanic at VME Media, Inc

January 1, 2012 - September 15, 2025

Plan, develop, and implement marketing events in key markets; coordinate with affiliate sales, ad sales, PR, programming, and legal to maximize opportunities for channel promotion; manage budgets, venue negotiations, talent participation, and cross-department collaboration.

Digital Marketing Lead at Warner Bros. Discovery

January 1, 2025 - September 15, 2025

Create, implement and manage digital marketing strategies across various platforms to drive brand awareness, engagement, and conversions. Plan and execute integrated campaigns (content marketing, social media, email), develop social media strategies across Facebook, Instagram, LinkedIn, and Twitter, design and implement email campaigns, produce digital content (blogs, videos, infographics, posts), and foster relationships with online communities, influencers, and customers.

Owner at Lexicon Solutions, Inc

January 1, 2022 - September 15, 2025

Develop and provide digital and on-the-ground marketing services for clients, leveraging knowledge of US Hispanic and Latin American markets. Offer copywriting, content development, brand messaging, go-apps/push notifications, social posts, translations, campaigns, event planning, and management of emails and newsletters.

Executive, Brand Solutions at A+E Networks Latin America

January 1, 2016 - September 15, 2025

Oversaw copywriting and developed sales materials for History, A&E, Lifetime, and H2 in English, Spanish, and Portuguese. Managed the Integrated Planning Process, including development and execution of co-branded sales opportunities and content. Built cross-functional partnerships and led marketing calendars and strategies, ensuring integrated marketing plans aligned with business objectives.

Freelance Consultant at Discovery Networks Latin America | US Hispanic

January 1, 2014 - September 15, 2025

Consulted to Latin America/US Hispanic networks on program selection and adaptation for Discovery en la Escuela inventory. Provided translations, copywriting, content creation for online and on-air usage; managed affiliate relations and developed client packages; created social media content and websites; built databases; conducted onsite and offsite training and created classroom training collateral.

Marketing and Events Manager, Consultant - U.S. Hispanic at VME Media, Inc

January 1, 2012 - September 15, 2025

Spearheaded marketing events in key markets; collaborated with affiliate sales, ad sales, PR, programming, and legal to maximize opportunities to promote channels and key shows. Organized and executed bilingual events, managed budgets and materials, coordinated campaigns and vendor relations, and secured talent participation.

Digital Marketing Lead at Warner Bros. Discovery

January 1, 2025 - January 1, 2025

Create, implement, and manage digital marketing strategies across multiple platforms to drive brand awareness, engagement, and conversions. Plan and execute integrated Ad Sales digital marketing campaigns (content marketing, social media, and email marketing). Develop proposals for Ad Sales clients with customized solutions. Build and execute social media strategies across Facebook, Instagram, LinkedIn, and Twitter. Design and implement email marketing campaigns. Produce and optimize digital content (blogs, videos, infographics, social posts) aligned with the brand and target audience, partnering with sales to drive Digital and FAST Channel initiatives. Foster relationships with agencies, customers, online communities, and influencers.

Owner at Lexicon Solutions, Inc

January 1, 2022 - January 1, 2022

Develop and provide digital and on-the-ground marketing services for local agencies to Fortune 500 companies, leveraging deep knowledge of US Hispanic and Latin American markets. Responsibilities included content development, copywriting, brand messaging, in-app and push notifications, social media posts aligned with Ad Sales goals, event planning and execution, email newsletters, affiliate relations and distributor training.

Executive, Ad Sales Brand Solutions at A+E Networks Latin America

January 1, 2016 - January 1, 2016

Developed Ad Sales solutions for History, A&E, Lifetime, and H2 in English, Spanish, and Portuguese. Managed the Integrated Planning Process, including co-branded opportunities and content development, and led planning calendars, budgets, optimizations, and makegoods. Built cross-functional relationships to ensure collaboration across departments; led and developed integrated marketing plans to achieve business objectives and brand communications.

Ad Sales Client Services Specialist, Latin America at Sony Pictures Entertainment

January 1, 2014 - January 1, 2014

Managed and implemented Ad Sales campaigns, makegoods, and cancellations. Built client relationships and provided campaign analysis for a Pan-Regional office; delivered strategic sales proposals and identified revenue opportunities. Analyzed Nielsen data, created presentations, media strategy, and budget tracking.

Marketing and Events Manager, Consultant - U.S. Hispanic at V-me Media, Inc

January 1, 2012 - January 1, 2012

Oversaw strategy, planning, development, and implementation of marketing events in key markets for V-me. Coordinated with Ad Sales, Affiliate Sales, Communications, Legal, and Programming to maximize opportunities to promote channel and content through off-air events. Managed talent participation, venue negotiations, budgets, and promotional materials.