Available to hire
I’m a senior graphic designer with 15+ years of experience across print, digital, motion design and photography. I help brands grow by building comprehensive identity systems, leading brand development and rebranding initiatives, and guiding campaigns from concept through delivery across all touchpoints. I thrive on collaboration with copywriters, marketers and stakeholders to deliver meaningful results while mentoring teams to reach their full potential.
I lead with a design-led, strategic mindset and strong cross-cultural communication, fluent in English and French with ongoing German studies. I’m passionate about helping creative teams elevate their work and drive substantial business growth through careful planning, rigorous execution and continuous learning.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
German
Beginner
Work Experience
Senior Graphic Designer at TPG Telecom
January 1, 2025 - January 1, 2025Led cross-brand design strategy and team management for TPG, Vodafone and Lebara; spearheaded rebranding campaigns ensuring enterprise design standard compliance; managed a creative team and optimized workflows; developed print and digital collateral and collaborated with agency partners to deliver on-brand materials.
Senior Graphic Designer at EPG Group, Xemplo Brand
January 1, 2025 - November 10, 2025Leading a comprehensive rebrand to elevate Xemplo’s visual identity and online presence; building brand equity to position Xemplo as a modern, trusted SaaS brand in HR compliance; collaborating with stakeholders for alignment and rollout; overseeing brand implementation across digital, social, and print assets; contributing to multi-channel campaigns and conducting A/B testing to refine visuals.
Senior Artist and Motion Designer at Hogarth
December 31, 2021 - December 31, 2021Directed creative development and production for Vodafone, acting as brand advisor to key stakeholders. Mentored junior creatives to improve design consistency and skills. Designed integrated campaign assets for digital and social media, supporting video marketing and web content.
Senior Artist and Motion Designer at Hogarth
January 1, 2021 - January 1, 2021Directed creative development and production for Vodafone, acting as brand advisor to key stakeholders; mentored junior creatives to improve consistency; designed integrated campaign assets for digital and social channels to support video marketing and web content.
Senior Artwork and Motion Designer at Vodafone
December 31, 2020 - December 31, 2020Led motion graphics for all retail screens and fostered partnerships with top brands including Apple, Qantas, Netflix, Samsung and Amazon. Trained team to use After Effects. Produced large-format printed materials, POS displays and time-sensitive projects while upholding high quality and compliance standards.
Senior Artwork and Motion Designer at Vodafone
January 1, 2020 - January 1, 2020Led motion graphics for all retail screens and fostered partnerships with top brands (Apple, Qantas, Netflix, Samsung, Amazon). Trained team to use After Effects. Produced large-format printed materials, POS displays. Delivered time-sensitive projects with high quality and compliance standards.
Senior Artworker and Motion Designer at Vodafone
January 1, 2020 - January 1, 2020Led motion graphics for all retail screens; fostered partnerships with top brands (Apple, Qantas, Netflix, Samsung, Amazon); trained team on After Effects; produced large-format printed materials and time-sensitive assets with strict quality and compliance standards.
Graphic Designer at IVE Group
December 31, 2015 - December 31, 2015Managed creative needs for Insurance Australia Group (IAG), NRMA, SGIO, SGIC, CGU, and ANZ; served as primary creative contact for stakeholders; produced on-brand design assets and coordinated with internal and external teams.
Graphic Designer at Dyson
December 31, 2015 - December 31, 2015Delivered design solutions across campaigns; supported EDM campaigns driving engagement and product launches; designed retail graphics enhancing in-store visibility and brand presence; managed multiple projects with tight deadlines.
Graphic Designer at IVE Group
January 1, 2015 - January 1, 2015Managed creative needs for Insurance Australia Group (IAG), NRMA, SGIO, SGIC, CGU, and ANZ. Served as primary creative contact for stakeholders across national brands. Produced on-brand assets and coordinated with internal and external teams.
Graphic Designer at Dyson
January 1, 2015 - January 1, 2015Delivered design solutions and managed multiple campaigns while supporting studio operations. Created EDM campaigns driving engagement and conversions for product launches. Designed retail graphics enhancing in-store brand presence. Maintained workflow management with tight deadlines.
Graphic Designer at Dominion Colanco
December 31, 2014 - December 31, 2014Built a comprehensive visual asset system for Starwood Hotels (Westin, Sheraton, St Regis) across multiple properties; created sports marketing materials; demonstrated strong knowledge in colour accuracy and production quality for offset and digital.
Graphic Designer at Dominion Colanco
January 1, 2014 - January 1, 2014Developed a comprehensive visual asset system for Starwood Hotels (Westin, Sheraton, St Regis) establishing cohesive brand presence across properties. Created sports marketing materials driving fan engagement for major organisations including NRL, AFL, and NSW Rugby. Demonstrated color accuracy and production knowledge across offset and digital.
Graphic Designer at Marcus Evans
December 31, 2007 - December 31, 2007Supported global conference and event production; collaborated with Producers and Campaign Managers on technology-focused conferences; delivered program materials, promotional literature, and digital content; aligned visuals with APAC regional hubs and London HQ guidelines.
Graphic Designer at Marcus Evans
January 1, 2007 - January 1, 2007Supported global conference and event production through design initiatives while coordinating with international offices. Partnered with Producers and Campaign Managers to execute technology-focused conferences. Conceptualised and delivered program materials, promotional literature, and digital content to enhance attendee engagement. Coordinated with APAC hubs in Kuala Lumpur and Auckland to ensure visual consistency and aligned with London HQ guidelines for international events.
Education
Coursera Certificate - Design Thinking for Business Strategy and Entrepreneurship at The University of Sydney
January 11, 2030 - November 10, 2025Coursera Certificate - Foundations of Digital Marketing and E-commerce at Google | Coursera
January 11, 2030 - November 10, 2025Coursera Certificate - Emotional and Social Intelligence at University of California
January 11, 2030 - November 10, 2025Google UX Design Certificate at Google | Coursera
January 11, 2030 - November 10, 2025Diploma in Graphic Design at Sydney Western Institute TAFE
January 11, 2030 - November 10, 2025Diploma in Graphic Design at Sydney Western Institute TAFE | Liverpool
January 11, 2030 - November 10, 2025Design Thinking for Business Strategy and Entrepreneurship at The University of Sydney | Coursera
January 11, 2030 - November 10, 2025Foundations of Digital Marketing and E-Commerce at Google | Coursera
January 11, 2030 - November 10, 2025Emotional and Social Intelligence at University Of California | Coursera
January 11, 2030 - November 10, 2025Google UX Design at Google | Coursera
January 11, 2030 - November 10, 2025Diploma in Graphic Design at Sydney Western Institute TAFE, Liverpool
January 11, 2030 - November 10, 2025Design Thinking for Business Strategy and Entrepreneurship at The University of Sydney | Coursera
January 11, 2030 - November 10, 2025Foundations of Digital Marketing and E-commerce at Google | Coursera
January 11, 2030 - November 10, 2025Emotional and Social Intelligence at University Of California | Coursera
January 11, 2030 - November 10, 2025Google UX Design at Google | Coursera
January 11, 2030 - November 10, 2025Qualifications
Coursera Certificate - Design Thinking for Business Strategy and Entrepreneurship
January 11, 2030 - November 10, 2025Coursera Certificate - Foundations of Digital Marketing and E-commerce
January 11, 2030 - November 10, 2025Coursera Certificate - Emotional and Social Intelligence
January 11, 2030 - November 10, 2025Google UX Design Certificate
January 11, 2030 - November 10, 2025Diploma in Graphic Design
January 11, 2030 - November 10, 2025Design Thinking for Business Strategy and Entrepreneurship
January 11, 2030 - November 10, 2025Foundations of Digital Marketing and E-Commerce
January 11, 2030 - November 10, 2025Emotional and Social Intelligence
January 11, 2030 - November 10, 2025Google UX Design
January 11, 2030 - November 10, 2025Diploma in Graphic Design
January 11, 2030 - November 10, 2025Design Thinking for Business Strategy and Entrepreneurship – Design-Led Strategy
January 11, 2030 - November 10, 2025Foundations of Digital Marketing and E-Commerce
January 11, 2030 - November 10, 2025Emotional and Social Intelligence
January 11, 2030 - November 10, 2025Google UX Design
January 11, 2030 - November 10, 2025Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Retail, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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