UX UI PM with 20+ years of experience in digital product development, blending strategy, UX/UI, and technology. I lead cross-functional teams in agile environ- ments, focusing on innovation, applied AI, user-centered design, and business value delivery. My background includes building SaaS solutions, e-commerce and fintech platforms, and driving digital transforma- tion for major brands. I specialize in product discovery, scalability, and data-driven growth. An Italo-Brazilian with dual nationality and dual passport (includ- ing European).…

Ronaldo Dalle Vedove Cardoso

UX UI PM with 20+ years of experience in digital product development, blending strategy, UX/UI, and technology. I lead cross-functional teams in agile environ- ments, focusing on innovation, applied AI, user-centered design, and business value delivery. My background includes building SaaS solutions, e-commerce and fintech platforms, and driving digital transforma- tion for major brands. I specialize in product discovery, scalability, and data-driven growth. An Italo-Brazilian with dual nationality and dual passport (includ- ing European).…

Available to hire

UX UI PM with 20+ years of experience in
digital product development, blending
strategy, UX/UI, and technology. I lead
cross-functional teams in agile environ-
ments, focusing on innovation, applied AI,
user-centered design, and business value
delivery. My background includes building
SaaS solutions, e-commerce and fintech
platforms, and driving digital transforma-
tion for major brands. I specialize in
product discovery, scalability, and
data-driven growth. An Italo-Brazilian with
dual nationality and dual passport (includ-
ing European).

See more

Language

Portuguese
Fluent
English
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Lead UX/UI Designer / Design Practice Lead at Capgemini
December 31, 2025 - October 12, 2025
Led the UX/UI and Design practice, managing a team of 40 professionals. Key clients include Audi, Volkswagen, TIM, Maersk, XP Inc., Banco do Brasil and Bradesco.
Product Designer Senior - UX-PM at WeGo Pag
January 1, 2025 - Present
Lead product strategy and end-to-end delivery of core products: BaaS (proprietary digital banking platform) and the SaaS payment split solution. Led UX/UI for Flytour Group projects; conducted discovery workshops, user research, and A/B testing to refine UX strategies. Led design critiques and defined a full UX/UI roadmap.
Product Designer Senior - UX-PM at WeGo Pag
January 1, 2025 - Present
Lead product strategy for core products: the BaaS (our proprietary digital banking platform) and the SaaS payment split solution. Managed full product lifecycle – from concept to execution – aligning business vision, technology, and real market impact. Led UX/UI for Flytour Group projects; conducted discovery workshops, user research, and A/B testing; developed a full UX/UI roadmap and design system.
UX UI Manager
January 1, 2025 - October 12, 2025
Led the UX/UI and Design practice, managing a team of 40 professionals. Key clients included Audi, Volkswagen, TIM, Maersk, XP Inc., Banco do Brasil and Bradesco.
Lead UX/UI Designer at Escale Digital
December 31, 2015 - October 12, 2025
Led UX/UI design for NET and CLARO TV, focusing on high-performance interfaces and conversion-driven experiences to maximize lead generation for cable TV subscriptions. Managed end-to-end design processes.
Lead UX/UI Designer at Escale Digital
December 31, 2015 - October 12, 2025
Led UX/UI design for NET and CLARO TV, focusing on high-performance interfaces and conversion-driven experiences to maximize lead generation for cable TV subscriptions. Managed end-to-end design processes, from requirements gathering and stakeholder alignment to wireframing, prototyping and user testing; ensured seamless shopping cart optimizations.
UX/UI and Product Leadership at ERPFlex, Infracommerce, EF EnglishLive, Ebusiness4US, Chleba Agency, Tray Commerce
December 31, 2014 - October 12, 2025
Held UX/UI and product leadership positions, specializing in e-commerce, branding, and product design strategy.
Various UX/UI/Product Leadership Roles at ERPFlex, Infracommerce, EF EnglishLive, Ebusiness4US, Chleba Agency, Tray Commerce
December 31, 2014 - October 12, 2025
Held UX/UI and product leadership positions across multiple companies, specializing in e-commerce, branding and product design strategy.

Education

Technologist’s Degree in Graphic Design at UNIVEM - Universidade Eurípedes de Marília - São Paulo
January 1, 2004 - January 1, 2006
MBA in Digital Business Management, BI and AI at ESPM - Escola Superior de Propaganda e Marketing - São Paulo
January 11, 2030 - October 12, 2025
UX Digital: User Experience in Digital Platforms at PUC - Pontifical Catholic University of São Paulo
January 11, 2030 - October 12, 2025
UX Digital: User Experience in Digital Platforms at PUC - Pontifical Catholic University of São Paulo
January 1, 2017 - October 12, 2025
Technologist’s Degree in Graphic Design at UNIVEM - Universidade Eurípedes de Marília - São Paulo
January 11, 2030 - October 12, 2025
MBA in Digital Business Management, BI and AI at ESPM - Escola Superior de Propaganda e Marketing - São Paulo
January 1, 2004 - January 1, 2006

Qualifications

Scrum Master Certification
January 11, 2030 - October 12, 2025
Agile Project Management
January 11, 2030 - October 12, 2025
Brand and Product Management
January 11, 2030 - October 12, 2025
Design Thinking for Innovation
January 11, 2030 - October 12, 2025
Data-Driven Design: Quantitative Research for UX
January 11, 2030 - October 12, 2025
Scrum Master Certification
January 11, 2030 - October 12, 2025
Agile Project Management
January 11, 2030 - October 12, 2025
Brand and Product Management
January 11, 2030 - October 12, 2025
Strategic Management
January 11, 2030 - October 12, 2025
Design Thinking for Innovation
January 11, 2030 - October 12, 2025
Fundamentals of Project Planning and Management
January 11, 2030 - October 12, 2025
Design Thinking: The Ultimate Guide
January 11, 2030 - October 12, 2025
Mobile User Experience (UX) Design
January 11, 2030 - October 12, 2025

Industry Experience

Software & Internet, Financial Services, Retail, Manufacturing, Media & Entertainment, Professional Services, Transportation & Logistics