Available to hire
I specialize in taking messy digital products and workflows and turning them into clear, documented, and maintainable systems. I coordinate designers, engineers, and stakeholders; clarify scope; organize work; and make sure projects actually launch without burning people out or compromising the user experience.
I bring structure, initiative, and clarity to teams looking to grow, improve, and build better things.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Tech Advisor & Digital Strategist at MBiz / Sander Alex
January 1, 2025 - PresentLanding pages & UX: Designed and implemented high-performing, branded landing pages using Wix headless to optimize conversions and maintain full creative control. API integrations: Connected Hotmart APIs to display course progress directly on site and implemented in-site payment options to streamline checkout and enhance brand trust. Tech guidance: Advised on tool selection, automations, WhatsApp bot integrations, media equipment and third-party platforms to support course delivery and streaming sessions.
UX/UI Consultant & Frontend Developer at Oltursa
January 1, 2025 - PresentDesign & frontend modernization: Led the redesign of the entire website experience, improving visual consistency across user journeys. React codebase optimization: Refactored and enhanced the existing React infrastructure for better maintainability, performance, and modularity. Accessibility & UX improvements: Introduced WCAG-aligned accessibility features, streamlined redundant flows, and optimized navigation for both desktop and mobile users.
Product Development & Frontend Engineering at Catchafire Inc
January 1, 2024 - September 24, 2025Long-term impact: Contributed to the modernization of a Vue-based platform through scalable component development, performance improvements, and responsive UI design over a 10-year span. Cross-functional collaboration: Worked closely with Product and Engineering teams to assess technical feasibility and align on frontend priorities that enhance user experience. Design systems: Built the foundation of a new design system, translating brand guidelines into reusable components for use across the platform, marketing pages, and email templates. Project ownership: Modernized the full suite of transactional emails using MJML, building modular components and improving accessibility, engagement, and click-through rates across campaigns.
Tech Advisor & Digital Strategist at M Biz / Sander Alex
January 1, 2025 - October 31, 2025Provided tech advisory and digital strategy; designed and implemented landing pages with Wix Headless to optimize conversions; integrated Hotmart APIs for course progress and implemented in-site payments; advised on tooling, automations, WhatsApp bot integrations, media equipment and third-party platforms to support course delivery and streaming sessions.
UI Consultant & Frontend Developer at Oltursa
January 1, 2025 - October 31, 2025Led redesign of the entire website experience; modernized frontend; improved visual consistency across user journeys. Refactored and enhanced the React codebase for better maintainability, performance, and modularity. Introduced WCAG-aligned accessibility features, streamlined flows, and optimized navigation for desktop and mobile.
AI Content Quality Reviewer at SuperAnnotate
January 1, 2025 - October 31, 2025Quality assurance: assessed and compared AI responses to prompts across models, identifying strengths and inconsistencies in reasoning and usability. Trainer support and feedback: provided reports on edge cases, hallucinations and failure patterns to AI trainers to improve prompt engineering strategies and overall output quality. Rapid prototyping: tested custom software on Vercel’s v0 and Replit platforms, experimenting with low-code and 'vibe-coding' interfaces to test and evaluate output generation.
UX/UI Consultant & Frontend Developer at Oltursa
January 1, 2025 - October 31, 2025Design & Frontend modernization: Led the redesign of the entire website experience, improving visual consistency across user journeys. React codebase optimization: Refactored and enhanced the existing React architecture for better maintainability, performance, and modularity. Accessibility & UX improvements: Introduced WCAG-aligned accessibility features, streamlined redundant flows, and optimized navigation for both desktop and mobile users.
Product Development & Frontend Engineering at Catchafire Inc
December 31, 2024 - December 31, 2024Long-term impact: Contributed to the modernization of a Vue-based platform through scalable component development, performance improvements, and responsive UI design over a 10-year span. Cross-functional collaboration: Worked closely with Product and Engineering teams to assess technical feasibility and align on frontend priorities that enhanced user experience. Design systems: Built the foundation of a new design system, translating brand guidelines into reusable components for use across the platform, marketing pages, and email templates. Project ownership: Modernized the full suite of transactional emails using MJML, building modular components and improving accessibility, engagement, and click-through rate across campaigns.
Digital Product and Frontend Engineer at Catchafire Inc
January 1, 2024 - January 1, 2024Led frontend development and product UX for a social impact startup connecting volunteers with nonprofits. Shaped and implemented core workflows (matching, donations, dashboard) with attention to edge cases and visual detail. Led end-to-end cross-functional efforts, defined scope, ran sessions, and guided work from drafts to launch. Scaled modular Vue-based components to improve consistency and performance. Created a cross-product design system; modernized transactional emails using MJML; bridged product and engineering to resolve UX issues and propose simpler alternatives.
Tech Support Manager at iStore (now iShop)
December 31, 2011 - December 31, 2011Promoted to Tech Support Manager; managed a seven-person technical team; supervised repairs, training, and warranty cases; collaborated with Apple to uphold service quality and standards.
AI Content Quality Reviewer at SuperAnnotate
December 31, 2025 - December 31, 2025Reviewed AI-generated code and technical explanations for accuracy, safety, and clarity; corrected outputs, flagged hallucinations, and used tools to validate realistic developer workflows with a focus on usable, trustworthy engineering contexts.
Tech Advisor & Digital Strategist at Sonotar by Sander Alex
December 31, 2025 - December 31, 2025Advised a growing online music education brand on digital strategy and operations; helped align landing pages and payment flows around clear user journeys; coordinated implementation of new pages and Hotmart integrations for marketing, purchasing, and course delivery.
Education
Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Non-Profit Organization, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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