I’m a performance-focused Digital & Content professional with 8 years of hands-on experience across social media strategy, short-form video content, paid media, and eCommerce growth. I’ve managed PPC and paid social across multiple accounts, built and scaled Shopify and WordPress commerce sites from scratch, and used conversion-focused messaging and funnel optimization to turn traffic into revenue.
I also develop and execute content plans across Instagram Reels, TikTok, and YouTube Shorts—combining creative production with measurable marketing outcomes. From growing YouTube from zero to 5,000+ subscribers and delivering millions of video views, to creating Shopfiy dropshipping brands generating £150,000+ in revenue, I bring strong ownership, fast problem-solving, and data-led decision-making to every campaign and project.
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