Hello there! I’m RP, a Lead Designer based in Amsterdam with overa decade of experience.Say a few things out loud and I’ll usually get a clear sense of where it’s headed and more importantly, what it should look like. I connect the dots, turn ideas into visuals, and make it make sense without overthinking it.Having shaped engaging and meaningful visual experiences for brands like adidas, Das Banner, and CLIQ Digital, I’ve grown from aSenior Designer role into the Lead Designer (Brand & Campaigns)position at Loop Earplugs—overseeing brand consistency, guiding campaign strategy, and refining workflows to deliver impactful creative solutions.My expertise spans visual design, motion design, and project leadership. Turning creative ideas into reality—and pushing the boundaries of what design can achieve—drives me every day.At adidas, I served as a Design System Ambassador, working closely with the UX Foundations team to embed global best practices into the creative workflow. Leading cross-platform banner production at Das Banner further refined my ability to deliver memorable, eye-catching campaigns. Now, at Loop Earplugs, I empower and mentor the design team through clear processes, feedback loops, and data-driven insights—fostering collaboration across departments while consistently aligning our creative output with broader business goals.The result is a shared vision that both challenges and supports the team to create innovative, on-brand campaigns.

RP

Hello there! I’m RP, a Lead Designer based in Amsterdam with overa decade of experience.Say a few things out loud and I’ll usually get a clear sense of where it’s headed and more importantly, what it should look like. I connect the dots, turn ideas into visuals, and make it make sense without overthinking it.Having shaped engaging and meaningful visual experiences for brands like adidas, Das Banner, and CLIQ Digital, I’ve grown from aSenior Designer role into the Lead Designer (Brand & Campaigns)position at Loop Earplugs—overseeing brand consistency, guiding campaign strategy, and refining workflows to deliver impactful creative solutions.My expertise spans visual design, motion design, and project leadership. Turning creative ideas into reality—and pushing the boundaries of what design can achieve—drives me every day.At adidas, I served as a Design System Ambassador, working closely with the UX Foundations team to embed global best practices into the creative workflow. Leading cross-platform banner production at Das Banner further refined my ability to deliver memorable, eye-catching campaigns. Now, at Loop Earplugs, I empower and mentor the design team through clear processes, feedback loops, and data-driven insights—fostering collaboration across departments while consistently aligning our creative output with broader business goals.The result is a shared vision that both challenges and supports the team to create innovative, on-brand campaigns.

Available to hire

Hello there! I’m RP, a Lead Designer based in Amsterdam with overa decade of experience.Say a few things out loud and I’ll usually get a clear sense of where it’s headed and more importantly, what it should look like. I connect the dots, turn ideas into visuals, and make it make sense without overthinking it.Having shaped engaging and meaningful visual experiences for brands like adidas, Das Banner, and CLIQ Digital, I’ve grown from aSenior Designer role into the Lead Designer (Brand & Campaigns)position at Loop Earplugs—overseeing brand consistency, guiding campaign strategy, and refining workflows to deliver impactful creative solutions.My expertise spans visual design, motion design, and project leadership. Turning creative ideas into reality—and pushing the boundaries of what design can achieve—drives me every day.At adidas, I served as a Design System Ambassador, working closely with the UX Foundations team to embed global best practices into the creative workflow. Leading cross-platform banner production at Das Banner further refined my ability to deliver memorable, eye-catching campaigns. Now, at Loop Earplugs, I empower and mentor the design team through clear processes, feedback loops, and data-driven insights—fostering collaboration across departments while consistently aligning our creative output with broader business goals.The result is a shared vision that both challenges and supports the team to create innovative, on-brand campaigns.

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Language

English
Fluent
Dutch
Fluent

Work Experience

Lead Designer at Freelance
November 30, 2024 - October 12, 2025
Freelance Lead Designer providing brand and campaign leadership for multiple clients; established processes, guided creative direction, and delivered on-brand outputs.
Lead Designer at Freelance (Let’s create digital)
November 1, 2024 - October 12, 2025
Freelance lead designer delivering brand and UX-focused visuals and campaigns.
Lead Designer Brand & Campaigns at Loop Earplugs
November 1, 2024 - Present
Lead Designer Brand & Campaigns overseeing brand consistency, guiding campaign strategy, and refining workflows to deliver impactful creative solutions.
Lead Designer at Freelance
November 1, 2024 - October 12, 2025
Led brand and campaign design for multiple clients, translating briefs into visual identities and campaign concepts, defining production workflows, and collaborating with stakeholders.
Lead Designer Brand & Campaigns at Loop Earplugs
November 1, 2024 - Present
Lead Designer responsible for brand & campaigns, overseeing brand consistency, guiding campaign strategy, refining workflows, mentoring the design team, and aligning creative output with business goals across cross-functional teams.
Lead Designer Brand & Campaigns at Loop Earplugs
November 1, 2024 - Present
Lead designer overseeing brand consistency, campaign strategy, and cross-department collaboration; guides workflows and uses data-driven insights to deliver impactful creative solutions for Loop Earplugs.
Senior Designer at Freelance
March 31, 2024 - October 12, 2025
Senior designer for freelance projects focusing on visual design and motion across platforms; collaborated with clients to deliver high-impact digital campaigns.
Senior Designer at Let’s create digital
March 1, 2024 - October 12, 2025
Freelance Senior Designer focusing on digital design and campaigns for clients.
Senior Designer at Let’s create digital
March 1, 2024 - October 12, 2025
Senior digital designer focusing on online marketing assets, landing pages, banners, and interactive graphics; contributed to front-end considerations (CSS) and content integration.
Freelance Senior Designer at adidas
July 31, 2023 - October 12, 2025
Began as a display advertising specialist and grew into a motion designer on key commercial activations; contributed to global toolkit creation and paid social visuals.
Senior Designer at adidas (adidas Group)
July 1, 2023 - October 12, 2025
Began as a display advertising specialist and grew into a motion designer on key commercial activations; focused on global campaign toolkit creation and paid social visuals; contributed to front-end CSS coding and collaborated with UX/UI teams; served as Design System Ambassador.
Freelance Senior Designer at adidas (formerly adidas Group)
July 1, 2023 - October 12, 2025
Began as a display advertising specialist and grew into a motion designer on key commercial activations; worked on global campaign toolkit creation and paid social visuals/motion; supported projects with front-end (CSS) coding and UX/UI collaboration; served as ambassador for the adidas Design Language in the internal studio.
Creative Lead at Das Banner
April 30, 2016 - October 12, 2025
Lead creative in cross-platform banner production; guarded quality of eye-catching campaigns and ensured engaging outputs.
Creative Lead at Das Banner
April 1, 2016 - October 12, 2025
Development and design of display advertising; lead creative in cross-platform banner production to deliver eye-catching campaigns.
Creative Lead at Das Banner
April 1, 2016 - October 12, 2025
Lead creative for cross-platform banner production; developed eye-catching campaigns and guarded quality to engage and inspire across digital placements.
Designer at CLIQ Digital
December 31, 2014 - October 12, 2025
Design of landing pages, banners, portals and other online marketing assets; contributed to front-end assets and motion designs.
Designer at CLIQ Digital
December 1, 2014 - October 12, 2025
Translated ideas into landing pages, banners and portals; contributed to online marketing campaigns; implemented HTML/CSS and jQuery.
Designer at CLIQ Digital
December 1, 2014 - October 12, 2025
Transformed ideas into landing pages, banners, portals and other visual assets; contributed to online marketing across desktop/tablet/mobile; collaborated on front-end elements using Photoshop, HTML/CSS and jQuery.
Designer at War Child (Netherlands)
December 31, 2013 - October 12, 2025
Created banners for donor campaigns to support awareness and fundraising.
Designer at War Child (Netherlands)
December 31, 2013 - October 12, 2025
Created banners to communicate donor needs; contributed visuals live on partner sites to support fundraising campaigns.
Designer at War Child (Netherlands)
December 31, 2013 - October 12, 2025
Created banners to communicate fundraising needs; campaigns ran on radio and online platforms.
Senior Digital Designer at Let’s create digital
June 1, 2013 - Present
Senior Digital Designer providing end-to-end digital design services.
Senior Digital Designer at Let’s create digital
June 1, 2013 - Present
Freelance Senior Digital Designer delivering end-to-end digital design for clients, including web visuals, banners, portals, and interactive graphics with hands-on development input.
Senior Digital Designer at Let’s create digital
June 1, 2013 - Present
Freelance Senior Digital Designer delivering online marketing visuals across desktop, tablet, and mobile; drove design execution and consistency.
Designer at UnaValley BV
June 30, 2012 - October 12, 2025
Developed and designed online marketing creatives for desktop/tablet/mobile; produced banners and related visuals.
Designer at UnaValley BV
June 30, 2012 - October 12, 2025
Development and design of online marketing materials across desktop, tablet, and mobile.
Designer at UnaValley BV
June 1, 2012 - October 12, 2025
Development and design of online marketing assets using Photoshop and Flash.
Flash designer/-developer at Superconnie Productions BV
April 30, 2011 - October 12, 2025
Development and design of animations and educational applications in Flash (AS3) and Flash Builder.
Flash Designer/Developer at Superconnie Productions BV
April 1, 2011 - October 12, 2025
Development and design of animations and educational applications in Flash (AS3) and Flash Builder.
Flash Designer/Developer at Superconnie Productions BV
April 1, 2011 - October 12, 2025
Designed and developed animations and applications for educational purposes in Flash (AS3) and Flash Builder (AS3).

Education

Bachelor's degree at Noordelijke Hogeschool Leeuwarden
August 1, 2004 - September 1, 2008
HAVO at Stellingwerf College
January 1, 1995 - January 1, 2002
Bachelor's degree at Noordelijke Hogeschool Leeuwarden
August 1, 2004 - September 1, 2008
Havo (Natural Sciences) at Stellingwerf College
January 1, 1995 - January 1, 2002
Bachelor's degree, Communication Design & Technology at Noordelijke Hogeschool Leeuwarden
August 1, 2004 - September 1, 2008
Havo, Natural Sciences at Stellingwerf College
January 1, 1995 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods

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