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Creative leader with extensive experience spanning design, brand, communications and marketing across international agency and global in-house environments. Proven track record leading multidisciplinary teams, developing creative strategy, improving operational performance and delivering effective brand and communications solutions across multiple sectors and markets. Experienced in building creative capability, implementing new processes, technologies and AI-enabled creative workflows, and aligning creative output with wider business objectives. Adept at stakeholder engagement, workflow & resource planning, and delivery governance across multi-channel marketing campaigns.…Creative leader with extensive experience spanning design, brand, communications and marketing across international agency and global in-house environments. Proven track record leading multidisciplinary teams, developing creative strategy, improving operational performance and delivering effective brand and communications solutions across multiple sectors and markets. Experienced in building creative capability, implementing new processes, technologies and AI-enabled creative workflows, and aligning creative output with wider business objectives. Adept at stakeholder engagement, workflow & resource planning, and delivery governance across multi-channel marketing campaigns.

Rory Barnard

Art Director, Creative Director, Graphic Designer, +1

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Creative leader with extensive experience spanning design, brand, communications and marketing across international agency and global in-house environments. Proven track record leading multidisciplinary teams, developing creative strategy, improving operational performance and delivering effective brand and communications solutions across multiple sectors and markets. Experienced in building creative capability, implementing new processes, technologies and AI-enabled creative workflows, and aligning creative output with wider business objectives. Adept at stakeholder engagement, workflow & resource planning, and delivery governance across multi-channel marketing campaigns.…Creative leader with extensive experience spanning design, brand, communications and marketing across international agency and global in-house environments. Proven track record leading multidisciplinary teams, developing creative strategy, improving operational performance and delivering effective brand and communications solutions across multiple sectors and markets. Experienced in building creative capability, implementing new processes, technologies and AI-enabled creative workflows, and aligning creative output with wider business objectives. Adept at stakeholder engagement, workflow & resource planning, and delivery governance across multi-channel marketing campaigns.

Available to hire

Creative leader with extensive experience spanning design, brand, communications and marketing across international agency and global in-house environments. Proven track record leading multidisciplinary teams, developing creative strategy, improving operational performance and delivering effective brand and communications solutions across multiple sectors and markets.

Experienced in building creative capability, implementing new processes, technologies and AI-enabled creative workflows, and aligning creative output with wider business objectives. Adept at stakeholder engagement, workflow & resource planning, and delivery governance across multi-channel marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Lead at Bupa Dental Care (UK & Ireland)

October 1, 2024 - July 31, 2026

Led the in-house creative function for Bupa Dental Care and associated brands across the UK and Ireland. Oversaw a multidisciplinary team delivering around 1,300 projects annually across digital, social, web, video, print and practice communications. Responsible for creative operations, workflow planning, resource allocation, budget management, supplier relationships and brand governance, ensuring creative activity supported wider commercial and marketing objectives. Introduced Asana for visibility and delivery planning, implemented AI-enabled ideation/copy refinement/image generation to improve efficiency, and conceptualised and launched the 'Feel at ease' brand campaign/platform addressing dental anxiety and increasing brand recognition.

Freelance Art Director / Graphic Designer / Creative Consultant

February 1, 2022 - October 1, 2024

Provided creative, brand and marketing consultancy to agencies and direct clients across hospitality, healthcare, education, construction and finance sectors. Worked on employer branding and recruitment marketing, brand development, integrated campaigns and strategic communications. Key engagements included employer brand initiatives for Experian and Imerys (via McCann Bristol), integrated campaign work for UCAS, brand positioning/identity development for healthcare organisations (e.g., Envisage, Scottish Dental Care), and employee communications/policy frameworks with HR and legal teams for H+H Celcon. Completed a six-month contract supporting Specsavers Canada employer branding and recruitment marketing in a new territory.

Head of Communications & Engagement at Specsavers (UK, Ireland & Spain)

July 1, 2019 - January 31, 2022

Led recruitment marketing, employer brand and communications activity across the UK, Ireland and Spain. Owned strategy, content and creative direction across multiple channels and markets. Managed a £700k budget and a multidisciplinary team of six spanning content, social media, video production and marketing. Responsible for employer brand strategy (EVP), workflow prioritisation, stakeholder engagement, supplier management and performance analysis/reporting. Worked with senior leaders and global steering groups to align activity across markets, share best practice, and develop international resources, platforms and content.

Freelance Art Director / Graphic Designer / Creative Consultant

January 1, 2015 - June 30, 2019

Established an independent creative consultancy providing brand, design and marketing support to agencies and direct clients. Developed client relationships, including a retained partnership with Portman Healthcare supporting brand development and integrated campaigns across a growing network of practices.

Head of Creative Services at Bray Leino

January 1, 2012 - January 31, 2015

Led a multidisciplinary creative department of approximately 30 people within a large integrated agency. Responsible for studio operations, resource planning, workflow optimisation, team development and creative delivery. Worked closely with agency leadership and HR to strengthen departmental capability, restructure teams and introduce improved ways of working that enhanced utilisation, delivery and creative quality. Oversaw creative delivery across B2B communications, B2C advertising, retail POS and FMCG packaging, including complex production schedules and high-volume campaign delivery.