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Product designer with 15+ years’ experience designing and delivering complex digital products across consumer platforms, and government. Skilled at translating ambiguous product challenges into clear, user-centred experiences through research, journey mapping, prototyping, and iterative design. Experienced partnering with product managers, engineers, and researchers to deliver scalable digital products used by millions across web and mobile platforms.…Product designer with 15+ years’ experience designing and delivering complex digital products across consumer platforms, and government. Skilled at translating ambiguous product challenges into clear, user-centred experiences through research, journey mapping, prototyping, and iterative design. Experienced partnering with product managers, engineers, and researchers to deliver scalable digital products used by millions across web and mobile platforms.

Rosalie Powell

Product Designer, UX Designer, UI Designer, +2

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Product designer with 15+ years’ experience designing and delivering complex digital products across consumer platforms, and government. Skilled at translating ambiguous product challenges into clear, user-centred experiences through research, journey mapping, prototyping, and iterative design. Experienced partnering with product managers, engineers, and researchers to deliver scalable digital products used by millions across web and mobile platforms.…Product designer with 15+ years’ experience designing and delivering complex digital products across consumer platforms, and government. Skilled at translating ambiguous product challenges into clear, user-centred experiences through research, journey mapping, prototyping, and iterative design. Experienced partnering with product managers, engineers, and researchers to deliver scalable digital products used by millions across web and mobile platforms.

Available to hire

Product designer with 15+ years’ experience designing and delivering complex digital products across consumer platforms, and government.

Skilled at translating ambiguous product challenges into clear, user-centred experiences through research, journey mapping, prototyping, and iterative design. Experienced partnering with product managers, engineers, and researchers to deliver scalable digital products used by millions across web and mobile platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Product Designer at X15 Ventures

January 1, 2025 - March 1, 2025

Delivered end-to-end UX design across multi-venture digital products during a leadership transition, ensuring continuity of design delivery across consumer and enterprise platforms.

Senior Product Designer at WooliesX

January 1, 2024 - October 20, 2024

Designed in-app messaging across Woolworths and Everyday Rewards mobile apps used by millions of customers; translated early product ideas into user journeys, wireframes, and interactive prototypes to support rapid experimentation and launch.

Senior Experience Designer at Westpac

May 1, 2020 - August 1, 2022

Led end-to-end UX design across digital channels, from discovery through prototyping to delivery; established clear, measurable success metrics and collaborated with product managers and engineers to align teams; implemented scalable UI patterns and improved risk management in high-risk transactions.

Senior Product Designer at Qantas

August 1, 2022 - January 1, 2024

Designed customer experiences across travel inspiration, discovery, and booking journeys on Qantas web and mobile platforms; led homepage optimization experiments, simplified core booking tasks, delivered responsive UI components, and supported rapid product experimentation.

Senior Product Designer at Sydney

January 1, 2020 - April 1, 2020

Led a 12-week discovery and research program exploring digital tools for agricultural producers managing commodity hedging; conducted qualitative interviews and contextual research to identify opportunities.

Senior Product Designer at Service NSW

August 1, 2018 - January 1, 2020

Designed high-volume government transactions including vehicle registration, licensing, and background checks; delivered end-to-end UX for multiple public services and created reusable UI patterns to ensure consistency across services.

User Experience Designer at Commonwealth Bank

August 1, 2015 - August 1, 2018

Designed customer-facing digital experiences across mobile, web, and assisted channels; crafted transactional journeys across payments, identified risk and compliance considerations, and led UX evaluation and remediation efforts.